Mammacult HubSpot Success Story

Overview

Industry : Education Travel

Website : Mammacult

Shopping Cart : WooCommerce

Our Solutions

Product Name : HubSpot WooCommerce Integration

Key Features : Automate the data syncing customer orders, and details, Lead Generation, Marketing, and Sales Automation.

What The Company Is All About?

The Mammacult is a platform where you can find and buy quality child-friendly activities, to spend your free time in your city or traveling to Italy, such as excursions, guided tours, and creative workshops.

An innovative startup with a social vocation that aims to facilitate the access of children to culture and to support adults to carry out a process of responsible education.

What Were Their Challenges?

Mammacult were looking for a tool that can help them to grow better with HubSpot Marketing and Sales. They had been using HubSpot for long but were unable to make the things structured and sequential for winning more leads and sales processes.

Everything was done manually and even sometimes, they skipped many of their hot leads.

What Is The Solution And Where Did They Get That?

HubSpot WooCommerce Integration from HubSpot Integrations Library

How Does This Integration Help Them Achieve Their Sales, Marketing, And Business Goals?

Deals –

According to mammacult, For sales-oriented data, they used the deals created for every order from WooCommerce to HubSpot.

Deal on each new order was their priority. It really helped them in proper tracking of revenue and our unpaid orders (lost deals).

Custom Properties –

On the other hand, custom properties helped them to make smarter decisions for marketing automation helped us even more to target our customers.

Data Syncing –

Pushing of new contacts over HubSpot on major WooCommerce actions and even loading of old order details.

How This Integration Improved Their Marketing Conversions?

According to Mammacult, it’s been from September 2018, they save on an average 3-4 hours per day to sync contact status (lead, MQL, a customer from WooCommerce to HubSpot as everything was integrated automatically).

Moreover, they saved time to set some rules, workflow, etc. on HubSpot because the integration already created for them.

With deals, they save time to “copy” order from WooCommerce to HubSpot.

A Short Quote From Mammacult

HubSpot WooCommerce Integration has become an asset to our organization. We are not able to decide what’s not to love? From friendly customer support to a sophisticated interface, everything was in place. It has simplified our marketing & sales process. We use it on a daily basis for all marketing tasks. The features which we liked the most is order and customer sync. This integration smoothly syncs all our information over HubSpot so greatly!”

Stefano Prati, Mamma Cult

Is the HubSpot WooCommerce Integration Worth Recommendable?

According to Mammacult, “ We would definitely recommend it. From our very first interaction to exceptional customer service on every pulled feature request. it’s always a great experience with MakeWebBetter. It’s an excellent marketing tool and I’m glad we chose this integration.”