Coding Academy
Coding Academy, a German brand, specializes in programming education, empowering learners with customized training in coding languages, machine learning, and web development. Their dynamic approach combines innovative teaching, hands-on projects, real-world applications, and guidance from elite educators, published scholars, and experienced software developers.
Starting point & challenges
Coding Academy’s course selling is highly dependent on their website visitors and form submissions. They required to optimize their approach but came across several challenges in their processes. The challenges were twofold: to deploy a lightweight multilingual website with content-heavy pages and mapping & automate the lead management process and overall customer journey.
Solution
We found opportunities to centralize all their operations through HubSpot—and built a multilingual website by utilizing dynamic content capabilities; alongside automating their lead management processes.
Results
This came out to a huge turnaround for Coding Academy, as they achieved 100% sustainability in operations alongside enriched customer touchpoints.
Overview
Our Solutions
Services Provided :
- Website Development
- Setup Sales Hub, & CMS Hub Professional
- Setup Operations Hub Starter
- Implementation of Lead & Sales Automation Processes
Key Features :
- Utilized HubDB for dynamic content
- Dynamic form fields through HubDB
- Price calculation and discount processes
- Deal automation and lead routing processes
What were the challenges?
“Lightweight website with content heavy pages and deal process efficiency alongside flows automation.”
The complex nature of Coding Academy’s course offerings hindered the website experience and always proved to be heavily reliant on large database structures. They had two major objectives—overcoming the intricacies of a content-heavy website; and enhancing the overall lead lifecycle through automation.
- Lightweight Site: A lightweight website was required that could accommodate the website pages and course pages featuring numerous elements—information on courses, trainers, FAQs, and reviews, all integrated seamlessly onto a single page
- Multilingual Content Association: This site was required to be multilingual (English and German). Owing to the extent of content-heavy pages, the multilingual site gave us a few hurdles to jump across.
- Responsive Website and User-Friendly Design: We needed to ensure the site’s responsiveness across various devices, balancing the complexities of the lightweight website with heavy multilingual content. Additionally, the client needed autonomy to freely modify content and create new pages.
- Custom Request Forms and Integrations: Request forms to join upcoming course schedules required fetching information about upcoming courses and their schedules through complex database structures.HubSpot has no well-established functionality for linking databases with HubSpot forms.
- Manual Deal Creation and Processes: In response to form submission, manual processes for deal creation were in place. Plus, lead routing and deal funnel automation alongside personalized communication were also required
The Solutions
“Dynamic content database associations and overall deal automation alongside refined data processes.”
Process Implementation
We implemented automated course enrollment systems. Process 1 – Individual & Team Courses were automated to capture contacts, create deals, calculate pricing, and trigger responses or task assignments based on user input. Process 2 – Exclusive Courses was structured to dynamically calculate pricing and enable the team to incorporate discounts while maintaining system-wide consistency. Both processes were deployed in German and English through dedicated forms.
Dynamic Content Management with HubDB
We achieved a dual objective of maintaining a lightweight website while delivering engaging user experiences. To address the heavy content and design requirements, we implemented a multifaceted approach leveraging HubDB Tables Row Data for dynamic content databases. For this, we created two different templates—one for course listing and the other for course details such as reviews, FAQs, reviews, schedules, and batch information. We added the language switcher on the course details page since the listing and details page utilized different templates.
Modular and Responsive Design
We attained efficiency in databases and reused it for various pages as we designed module-based components for testimonials, FAQs, and schedules. To ensure flexibility and usability, we delivered customizable page templates tailored for product pages, landing pages, and course schedules. Furthermore, we implemented responsive layouts optimized for all devices—mobile, tablet, and desktop for a seamless user experience. This fully ensured the visual appeal and functionality of the website across devices and platforms.
Multilingual Website
By leveraging HubSpot CMS Professional features, we ensured smooth content delivery in both languages. To deliver seamless multilingual functionality, we created separate HubDB tables for English and German, ensuring precise page associations for content-heavy pages. This setup enabled easy access to information, such as course trainer, course details, upcoming dates, FAQs, and more—all directly integrated with course pages.
Advanced Form Integrations
They have forms for batch inquiries and course enrollment. We created HubSpot website forms and linked them with databases to fetch course schedules and information. Since there’s no such direct approach in HubSpot, we bridged the gap by using HubSpot form API and developed custom JavaScript solutions. Additionally, we also automated deal creation in response to form submissions. Implementing automation involved several fields and properties, which needed to be updated based on actions taken by the Coding Academy team and actions taken by its contacts respectively.
Client Autonomy
We prioritized enabling client autonomy to modify and add content or pages directly through HubSpot, without the developer’s assistance. This allowed full control for efficient website maintenance, enabling long-term sustainability. We provided editable templates and developed an intuitive database for clients to independently adjust styles.
The Results
Coding Academy had great expectations to turn the processes around and enhance the overall customer experience across various fronts. They achieved them all and went beyond with our tailored solutions.
Enhanced User Experience & Efficiency in Content
Dynamic and multilingual pages provided seamless navigation and localized content.
There is no hard code! We have delivered a scalable system that allows Coding Academy to modify content, and add new courses, trainers, and schedules easily. Furthermore, we have reduced the size of the database by dynamically linking HubDB, allowing centralized control to the client.
Improved Lead Cycle with Automation
Leveraging HubSpot Sales, Service, and Operations Hub enabled well-defined flows and structured processes. The efficient automation improved interactions and inquiries management. The optimization in multi-step forms has further streamlined data collection and lead management across several processes—from lead scoring to paying customers. This helped to achieve better lead lifecycle and operational efficiency.
The Impact
This project highlights our prowess in leveraging HubSpot’s tools like HubDB, HubSpot Sales Professional, HubSpot Service Professional, HubSpot CMS Professional, and HubSpot Operations Starter, coupled with custom development, to create a dynamic, scalable, and multilingual website. It also demonstrates our strength to deliver tailored solutions and our capacity to effectively address client-specific challenges and go beyond expectations to solve for our clients.
Hear It Direct From Our Client…
