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Carebyte
Carebyte is an Indian healthcare brand helping people to get fit and achieve their health goals through expert consultation, health services, and customized healthcare plans. They offer unlimited 24/7 consultation, concierge service, emergency support, cross-platform connect, and active disease prevention with doctors who listen to you.
Starting point & challenges
Carebyte provides the Online Health service to clients on a subscription basis. They started recently with a handful of clients but with manual management of processes and lead nurturing methods, they lacked to extend support to a wider audience. Also, they weren’t willing to continue their website on Wix and were looking for better options.
Solution
We helped them to migrate their website from Wix to HubSpot. And setup automation for their marketing, sales, and lead management processes.
Results
As a result, Carebyte has witnessed a 14.5% increase in their pageviews per session ratio and a 6.26% lower bounce rate for their overall site performance metrics.
Overview
Our Solutions
Services Provided :
- Website migration from Wix to HubSpot CMS
- Setup Marketing Hub
- Basic Sales Hub Setup
Key Features :
- Custom Website Design
- Customized Theme Implementation
- Built Automations to Share WhatsApp Messages
- Curated Email Automations
- Deal Pipeline Setup
- Created Reports and Dashboards
What were the challenges?
Carebyte provides a holistic healthcare approach to treating your health problems anytime, anywhere with their 24/7 unlimited consultation support.
With the scaling business, they came across specific issues on their website and wished to transform it with the help of automations and a more flexible platform. The major challenges they encountered include –
- They wanted to migrate their website from Wix to HubSpot CMS.
- They wanted to setup their marketing process so that their consultants can get rid of the manual work they are doing to nurture their clients.
- They were struggling to segment their leads.
The Solution
Carebyte connected with us to help them setup their HubSpot integration and give a new face to their traditional website. In regards, our team associated with them to understand their pain points and requirements first because we believe in delivering quality solutions and services.
After we got acquainted with their requirements and challenges, we planned to implement the following solutions in a step-by-step manner.
Multiple solutions that Team MakeWebBetter implemented are –
Results
As a result of our HubSpot implementation services, Carebyte witnessed a positive change in its lead-nurturing and marketing performance.
The screenshot below successfully displays the achieved results for Carebyte kickstarting their health consultancy business with HubSpot CMS, marketing automation, and deal stages features. For a start, we have helped them achieve a target-breaking “pageviews per session rate” metric.
1. Their Bounce Rate came down to 73.38%. A decrease of 6.26% as compared to the last 30 days and Page Views/Sessions grew to 1.56 which is 14.5% higher than the last period.
2. Returning visitors and new visitor rates increased simultaneously.
3. Number of calls saw a month-over-month growth of 39.13% with overall total activity data to be as listed below:
The Impact
Working with and for Carebyte, we were able to successfully achieve the following fruitful results for the team in a considerably shorter span of duration –
- Setting up Deal stages with HubSpot Sales Hub helped Carebyte to better forecast and track subscription and health consultation engagements.
- Adding WhatsApp messenger automation has helped in building a better response rate for the user’s queries.
- Automating email marketing enabled Carebyte to attract a significant proportion of traffic and has greatly improved brand awareness.
