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Cansulta
Cansulta is an online marketplace that aims to help every business, irrespective of size, to succeed by connecting them with a trusted network of vetted consultants ready to provide the specialized advice and support they need whenever they need it.
Starting point & challenges
Cansulta provides high-quality, world-class expert strategy and advisory services traditionally only available from Big 4 consultancies to large, enterprise clients. Their challenge was to identify and nurture relationships with their B2B leads, prospects and clients efficiently, while retaining the scope of personalization.
Solution
MakeWebBetter helped them to define, structure, and automate their Sales processes and integrate everything into the powerful Hubspot system.
Results
The implementation of the complex chatbot helped them to respond to inquiries and support requests quickly while tracking a significant rise in traffic proportion and improved brand awareness.
Overview
Our Solutions
Services Provided :
- Setup HubSpot Sales Hub
- Implementation of Sales Automation Processes
- Chatbot Setup & Email Automation
Key Features :
- Created Chatbot with HubSpot
- Setup Deal Stages
- Defined Email Marketing
- Created Landing Pages for Lead Capturing
What were the challenges?
Cansulta provides high-quality, world-class expert strategy and advisory services traditionally only available from Big 4 consultancies to large, enterprise clients. It democratizes the consulting industry by providing easy and affordable solutions to all businesses, with emphasis on SMBs, startups, and scaleups.
Their challenge was to identify and nurture relationships with their B2B leads, prospects and clients efficiently, quickly, and at scale, while still retaining personalization and keeping a “human touch”.
Their small Sales team was overwhelmed by the manual, time-consuming tasks of outreach and follow-up, and they were using their Hubspot CRM only as a simple, shared address book. They needed help to define, structure, and automate their Sales processes and integrate everything into the powerful Hubspot system.
The Solution
Cansulta was able to overcome these challenges by working with us for their Hubspot integration.
The MakeWebBetter team connected with the Cansulta team to understand their objectives and requirements. After the initial requirement analysis, we proposed and implemented multiple solutions:
Results
As a result of our HubSpot Sales Hub Setup and implementation services, Cansulta witnessed a great change in its lead-capturing and response time performance.
The screenshot below successfully displays the achieved results for Cansulta kickstarting their consultancy business with HubSpot Sales Hub and deal stages features. For a start, we have helped them achieve a target-breaking “Average time spent in the deal stages” metric.
Moreover, they have also witnessed a better response in the “Lead Response Time” metric as well.
The Impact
Working with and for Cansulta, we were able to successfully achieve the following fruitful results for the team in a considerably shorter span of duration –
The implementation of the Chatbot with the complex decision structure helped Cansulta to more quickly and better respond to inquiries and support requests.
Setting up Deal stages with HubSpot Sales Hub helped Cansulta to better forecast and track sales and consultant engagements.
Creation of email templates enabled Cansulta to begin its long-overdue email outreach program, which accounts for a significant proportion of traffic and has greatly improved brand awareness.
