Privacy Policy

The following Privacy Policy governs the online information collection practices of MakeWebBetter an entity of  Cedcoss Technologies Private Limited (“MakeWebBetter ”, “we”, “us”, “our”). It outlines the types of information that we gather about you while you are using our website https://makewebbetter.com/  and the ways in which we use this information.

MakeWebBetter users who have created accounts (“User(s)”) to share their content such as information, files, and folders (“Content”) to analyze their pre-existing customers, prospective customers, and third parties (“Viewer(s)”) on the basis of the content viewed by them. The viewers are the non-registered users of the web services and product offerings (“Service(s)”) provided by MakeWebBetter. We process your data in accordance with the applicable laws and regulations following industry best practices.

The Privacy Policy applies primarily to information that we collect online; however, it may apply to some of the data that you provide to us offline and/or through other means, as well (for example, via telephone, or through the mail).

The Privacy Policy documents and describes the manner in which our organization collects information from all our Users/Viewers of our Services. While providing our Services on behalf of our registered users, we collect information related to Viewers. The use of information collected on behalf of our Users is governed primarily by our contract for engagement with them and the privacy policies governing their organization. We are not accountable for the privacy policies and practices undertaken by our users or any other third parties.

We may collect different data from or about you depending on how you use the Sites.

Data provided by registered users:

Data provided by non-registered users:

Data collected through automated means:

User Generated Data:

Data Collected from Third Parties:

Data collected during transactions:

We may collect personal and sensitive personal information about you and store this information in connection with the provision and fulfillment of our services to you. Personal information may include:

• First name and last name
• Email address 
• Location
• IP Address

The above personal information may be used for the following purposes:

• To provide you with information about our offerings and/or our periodic newsletters;
• To respond to your requests;
• For creation or development of business intelligence or data analytics in relation to the Offerings provided by us (for this purpose we may share the Personal Information with certain software or tools available online);
• To manage our relationship with you;
• For internal record keeping;
• To provide you with authorization to login and use your user account;
• To verify your identity;
• To maintain correct and up-to-date information about you;
• To identify you as a contracting party;
• To improve our website;
• To enable automated handling of the subscriptions;
• To otherwise be able to provide the services to you and
• To comply with our legal or statutory obligations.

Within our organization, access to your data is limited to those persons who require access in order to provide you with the Products and Services, which you purchase from us, to contact you, and to respond to your inquiries, including requests for refund. Those staff members may be on teams such as marketing, events, development, executive, and customer support. Employees only have access to data that is relevant to their team, on a ‘need to know’ basis.

We may use service providers & third parties for operating and improving the Sites, to assist with certain functions, such as payment processing, email transmission, conducting surveys or contests, data hosting, managing our ads, third-party solutions for marketing and analytics, and some aspects of our technical and customer support. We take measures to ensure that these service providers access, process, and store information about you only for the purposes we authorize, through the execution of Data Processing Agreements or Addenda.

We may access, preserve, and disclose information about you to third parties, including the content of messages if we believe disclosure is in accordance with or required by, applicable law, regulation, legal process, or audits. We may also disclose information about you if we believe that your actions are inconsistent with our Terms of Service or related guidelines and policies, or if necessary to protect the rights, property, or safety of, or prevent fraud or abuse of, the Company or others.

If we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, personal information could be one of the assets transferred to or acquired by a third party.

We retain certain information collected from you while you are a member on the Site, and in certain cases where you have deleted your account, for the following reasons:

• So that you can use our Sites;
• To ensure that we do not communicate with you if you have asked us not to;
• To provide you with a refund, if entitled;
• To better understand the traffic to our Sites so that we can provide all members with the best possible experience;
• To detect and prevent abuse of our Sites, illegal activities, and breaches of our Terms of Service; and
• To comply with applicable legal, tax, or accounting requirements. 

We retain user data for as long as necessary for the purposes described above. This means that we retain different categories of data for different periods of time depending on the type of data, the category of user to whom the data relates, and the purposes for which we collected the data.

We implement a variety of administrative, managerial, and technical security measures to help protect your personal information. Our Company has various internal control standards which relate specifically to the handling of personal information. These include certain controls to help safeguard the information we collect online. Our employees are trained to understand and comply with these controls and we communicate our Privacy Policy practices and guidelines to our employees. However, while we strive to protect your personal information, you must also take steps to protect your information. We urge you to take every precaution to protect your personal information while you are on the Internet.

You have certain rights if you are within the EU this including: 

• Right to access. This right allows you to obtain a copy of your personal data, as well as other supplementary information. 
• Right to restrict processing. You have the right to restrict the processing of your personal data in certain circumstances. 
• Right to rectification. You have the right to have any incomplete or inaccurate information we hold about you corrected.
• Right to object to processing. The right to object allows you to stop or prevent us from processing your personal data. This right exists where we are relying on legitimate interest as the legal basis for processing your Personal Data. You also have the right to object where we are processing your Personal data for direct marketing purposes.
• Right to erasure. You have the right to ask us to delete or remove Personal data when the personal data is no longer necessary for the purpose which you originally collected or processed. 

To exercise your rights, you can contact us at [email protected]

Users who are California residents have certain rights under the General Data Protection Regulation, (“GDPR”) included in these rights are:

• Right to know. You have the right to request to know more about the categories and specific pieces of personal information that we have collected about you and access a copy of your personal information.
• Right to deletion. You have the right to request the deletion of personal information that we have collected about you.
• Right to non-discrimination. If you choose to exercise any of your rights under GDPR, we will treat you like all other users. In other words, there is no penalty for exercising your rights under GDPR.
• Right to opt-out. You have the right to opt-out of the sale of your personal information. We do not sell personal information. However, the Service Providers we partner with (for example, our advertising partners) may use technology on the Service that “sells” personal information as defined by the GDPR. If you wish to opt-out of the use of your personal information for interest-based advertising purposes and these potential sales as defined under GDPR law, you may do so by following the instructions below. Please note that any opt-out is specific to the browser you use. You may need to opt-out on every browser that you use.

To exercise any of these rights under GDPR, please email [email protected]. To know more about your rights and how to exercise them visit our Data Subject Request Policy.

Our Sites are not directed to children under the age of sixteen and we do not knowingly collect personally identifiable information from children or distribute such information to third parties. We screen users who wish to provide personal information in order to prevent children from providing such information. If we become aware that we have inadvertently received personally identifiable information from a child, we will delete such information from our records. If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children.

Our Sites may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. 

Third parties are under no obligation to comply with this Privacy Policy with respect to Personal Data that you provide directly to those third parties or that those third parties collect for themselves. We do not control the third-party sites that may be accessible through our Services. Thus, this Privacy Policy does not apply to information you provide to third-party sites or gathered by the third parties that operate them.

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. If we make any material change/s to the Policy, we will notify you via email, through a notification posted on the Services, or as required by applicable law. You can see when the Policy was last updated by checking the date at the bottom of this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective from when they are posted on this page.

If you have any questions about this Privacy Policy, you can contact us at [email protected] or submit your request here.

Last Updated: 25-10-2024

This Privacy Statement (“Statement”) is for MakeWebBetter Connect and is incorporated into and part of the MakeWebBetter Terms & Conditions (“Terms”). We have developed the following Statement to protect our customers and inform everyone how their consented information is collected, used, disclosed, and protected with respect to your use of our MakeWebBetter Connect and any other website we use or shall use in the future, in connection with the Service (“MakeWebBetter Connect”). We at MakeWebBetter strongly respect the right to privacy of our customers. All the information we collect and the process is done through computerized systems for the purposes set out below, including to provide our Services and to protect our legitimate interests. Our collection and processing of your information is in accordance with the legal and regulatory provisions that apply to us. By using the Service (“MakeWebBetter Connect” or “We/Us/Our”), you (“you” or “user”) consent to the privacy practices described in this Statement.

This Privacy Policy outlines how MakeWebBetter Connect collects, uses, and protects personal information from users who interact with our platform. It applies to all services, features, and interactions within the platform, covering areas such as data collection, user rights, data retention, and security practices. This statement also explains how we comply with relevant data protection laws, ensuring transparency and privacy protection for all users.

We reserve the right to change this privacy statement and we may update it from time to time, as necessary and according to the changes in any applicable law.

We collect the information you provide us with consent.

• Identity and sign-in credentials.
• Location and time zone data.
• Plan billing and payment information.
• Device and system information.
• Behavioral and activity data.
• Communication, services, and support content.
• Cookie and platform usage.
• Data for authentication of third-party and integrated apps.
• Consent and preferences.
• Complex and third-party data.

Personal Information

When you, or someone authorized on your behalf, completes & submits the sign-up form, we collect and securely store the information provided during account registration or purchase. This includes your full name, email address, billing details, company information, and contact details, along with any other relevant data that you consent to provide. Additionally, we retain all such records of communications, such as feedback, ratings, and responses gathered through forms or surveys. We also store your information when shared during consultations or in response to our marketing communications.

Cookies and Tracking Data

We use cookies and similar technologies to enhance user experience, track activity on the Platform, and collect analytical data. When you access MakeWebBetter Connect, the platform fetches the system information, IP addresses, location, device-identifying data, browser information, internet service provider (ISP), server log data, event data, click data, and activity logs. This usage data and information is collected automatically using cookies and technologies to enhance the user experience by sending and receiving information for your device. Certain features and integrations require geolocation, therefore your whereabouts become essential for the platform, and either approximate or precise location data might be collected.

Complex Data

At MakeWebBetter Connect, we collect various types of complex data to enhance our platform’s functionality. This includes personally identifiable information (PII), payment details, advanced tracking data that capture user-platform interactions; user profiling information detailing preferences and behaviors; and authentication details of third-party integrations. This collection ensures a comprehensive understanding of user needs and interactions.

The complex information is not stored but only shared following the encryption using protocols like TLS/SSL. This encrypted data transfer includes the data generated and shared through integrations, apps, and all sorts of third-party platforms.

• The data is transferred between third-party services that MakeWebBetter Connect integrates with, such as the HubSpot CRM platform or payment processors.
• Information or data generated from apps that integrate with HubSpot. For example, account information, synced data records, created objects, workflow details, leads & deals data, and more such data.

Sensitive data is retained only as long as necessary for the purposes outlined above and is securely deleted once it is no longer required.

Transactional Data

When you make purchases or subscribe to services through MakeWebBetter Connect, we only store your Subscription ID. We do not store any transactional data. This vital information proves crucial for managing user accounts, preventing fraud, and essential payment processes.

Communications Data

MakeWebBetter Connect collects all interactions and communication data between users and our support or sales teams. Whether it’s email exchanges with customer service, support chat conversations, phone call recordings, and other direct communications related to troubleshooting, feedback, or inquiries. To help resolve issues, improve services, and provide a better user experience, we store this data.

Behavioral or Analytics Data

To further improve the platform and tailor it to users’ needs, MakeWebBetter Connect keeps track of how users interact with MakeWebBetter Connect and collects behavioral data. This data includes page views, session duration, feature usage, click patterns, and navigation paths within the app.

Providing and Improving the Platform

• To deliver services: We use your data to provide access to and operate the MakeWebBetter Connect platform, ensuring that all features function correctly.
  
• To improve performance: We analyze usage data and feedback to optimize platform performance, identify issues, and enhance user experience.
• To ensure compatibility: Technical data helps us ensure compatibility with your devices, browsers, and connected applications.
• To manage your data & account preferences: Your data helps us update your communication preferences and manage your opt-ins or opt-outs for receiving notifications or marketing messages.

Processing Transactions

• To process transactions: The payment APIs we use pass on your card information and payment details to payment processors. We retain this data on account of renewing your license or MakeWebBetter Connect subscription.
• To manage purchases and subscriptions: We use transactional data to process payments, manage billing, and deliver the services or products you paid for.
• To issue receipts and confirmations: Your personal, payment, and transactional data allows us to provide confirmation emails, invoices, and receipts.
• To prevent payment frauds:  This transactional data is essential for authenticating payments and ensuring security to prevent fraud.

We handle all transactional data with the utmost care and in compliance with applicable data protection laws, implementing appropriate security measures to safeguard your information.

Personalizing User Experience

• To personalize & tailor user experience: We use your preferences and usage patterns to tailor the features and content of MakeWebBetter Connect according to your specific needs.
• To recommend relevant features: We suggest apps, integrations, or features based on your requirements, feedback, challenges, and interaction with MakeWebBetter Connect.

Communicating with You

• To send service-related messages: We use your contact information to notify you about important updates, changes to your account, or security alerts.
• To provide customer support:  If you contact us for help, we use your personal and communications data to assist you with troubleshooting or inquiries.
• To send marketing communications: With your consent, we send you promotional offers, newsletters, and updates on new features or products.

Enhancing Security and Compliance

• To protect against fraud: We use data like IP addresses and usage patterns to detect and prevent fraudulent activity, unauthorized access, or security breaches.
• To comply with legal obligations: We use your information to comply with applicable laws, regulations, or legal requests.

Analyzing and Improving the Platform

• To conduct analytics and research: We analyze behavioral and usage data to understand how users engage with MakeWebBetter Connect, which helps us develop new features, improve existing ones, and make informed decisions about future updates.
• To track performance metrics: Data is used to monitor key performance indicators like uptime, page loading speeds, and system reliability.

Facilitating Third-Party Integrations

• To support third-party apps: When you integrate third-party apps with MakeWebBetter Connect, we share the necessary data with those apps to enable the integration.

As MakeWebBetter Connect supports seamless integrations with third-party systems. It does not retain any data, it just transfers the data from source (App) to destination (HubSpot) and vice-versa.

If we have your explicit consent, we will only share your personal information with third parties; and in a few situations not covered by the following categories. You can withdraw this consent at any time.

At MakeWebBetter, we respect your privacy and handle your personal information with care. We only share your information in the following circumstances and with appropriate safeguards:

We may share personal information with trusted third-party service providers who assist us in delivering the platform. Such trusted third-party vendors assist in payment processing, hosting infrastructure, customer support, and analytics tools. These providers have access only to the data necessary to perform their services on our behalf and are bound by strict confidentiality and data protection agreements & obligations.

Here’s, how we utilize third-party data for different purposes:

• Payment processing: To securely handle payments and subscriptions.
• Hosting and infrastructure: To maintain and operate the platform’s servers and databases.
• Customer support: To provide timely assistance and resolve issues.
• Analytics: To track and analyze platform usage for improvements.

When you choose to integrate third-party apps or services with MakeWebBetter Connect, we may share necessary personal information with those services to enable the integration. This data sharing is controlled by the privacy settings of the third-party service and is subject to their privacy policies.

MakeWebBetter Connect may share data with trusted third-party service providers or partners for integration purposes. Any third-party data sharing is governed by strict agreements to ensure data protection.

We share your personal information only when necessary and with appropriate safeguards. This may occur in the following situations:

• Government authorities.
• Regulatory bodies.
• Courts or law enforcement agencies.

In such cases, we will always strive to limit the information shared and will notify you if permissible by law. You may also provide explicit consent for sharing your information in other situations, and you can withdraw this consent at any time.

We may share aggregated or anonymized data that cannot be used to personally identify you. This data is shared for purposes such as:

• Analytics and research.
• Business insights and marketing.
• Improving platform functionality.
• Such data does not reveal any individual user’s identity.

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring company or entity. In such cases:

• You will be notified of any changes in ownership or control.
• The new entity will be required to honor the privacy commitments outlined in this policy or notify you of any new terms.

We may share personal information if we believe in good faith that such action is necessary to:

• Enforce our Terms and Conditions.
• Protect the rights, safety, or property of MakeWebBetter Connect, its users, or others.
• Investigate, prevent, or take action against potential legal violations, fraud, or security threats.

At MakeWebBetter Connect, we give you full control over how your data is used and shared. Below are the preferences and options you have regarding your data.

Access and Correction

You have the right to access and update the personal information stored at MakeWebBetter Connect. If you find any of your data inaccurate or outdated, then you can review or update it through account settings. Also, you can request corrections to that inaccurate data by contacting the support team. Where applicable, you may also request a copy of your shared data in a digital format.

Data Retention

We retain your personal information as permitted by you, for as long as necessary to fulfill the purposes outlined in this policy or as required by law. However, you may request the deletion of your personal information from our records, unless any legal obligation requires us to retain it. You can contest the accuracy of your data if you believe your data is being processed unlawfully and need the data for a legal claim.

Withdraw Consent

Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time for any reason. You can withdraw consent for marketing communications, notifications about updates, or specific activities by adjusting your preferences or contacting our support team.

Marketing Preferences

You have the option to manage how we communicate with you regarding promotional and marketing materials. You can opt-in or opt-out of receiving marketing emails, or product updates by adjusting your preferences in your account settings or by following the unsubscribe instructions in our communications.

Cookie Preferences

You can control how cookies are used when you visit our website or platform. You can adjust your browser settings to refuse cookies. Additionally, while certain cookies may be necessary for the platform to function, you can choose whether to allow non-essential cookies or not.

Object to Processing

You can object to the processing of your personal data, even when we rely on legitimate interests to do so. If you object, we will cease processing your data unless there are compelling legitimate grounds to continue, or if legal obligations require us to do so.

Data Protection Rights

Depending on your location, you may have additional rights under privacy laws such as GDPR, CCPA, or other regional regulations. These may include:

• Right to be informed: About how your data is collected and used.
• Right to data portability: To receive your data in a structured format.
• Right to lodge a complaint: With a supervisory authority if you believe your data rights are violated.

This comprehensive data collection ensures a thorough understanding of user needs and interactions. If you have any questions about the types of data we collect, please feel free to reach out.

At MakeWebBetter, we are committed to maintaining transparency and the highest security standards. We follow the defined legal and regulatory provisions & practices that ensure your personal information is handled securely across all jurisdictions.

• Cookies and Tracking Technologies: The platform uses cookies to enhance user experience and track platform performance. Users can manage their cookie preferences through browser settings.
• GDPR Compliance: For our clients in the European Union, MakeWebBetter Connect complies with the General Data Protection Regulation (GDPR), ensuring confidentiality and security for all personal data processed within the EU and European Economic Area.
• Multiple Jurisdictions: We operate in various regions across the globe, each with unique privacy regulations. Our compliance with these regulations offers protection across all regions where we operate and ensures that user data is handled in accordance with the strictest privacy standards. Contact us to know more about how we comply with the data protection policies in your country.
• Expanded Data Security Practices: We have implemented data encryption, strict access controls, incident response protocols, and a range of technical and organizational measures to secure your data and prevent unauthorized access or breaches.
• Data Protection Impact Assessments (DPIAs): To continually assess and mitigate risks related to data processing, we conduct DPIAs in line with Article 35 of GDPR. These assessments ensure that any changes in processes or technologies are evaluated for their impact on personal data.
• Data Processing Agreements (DPAs): We adhere to all applicable Data Processing Agreements, fulfilling all the defined obligations. Our Data Protection Officer (DPO) oversees these agreements and works with relevant stakeholders to maintain compliance.
• Third-Party Transfers: User data is transferred to servers or service providers in different countries. Additionally, adequate safeguards, such as standard contractual clauses, are used for data transfers outside regions with strict protection laws.
  
• Specific Data Subject Rights: We respect and uphold the rights of individuals under data protection laws and regulations. Our procedures allow data subjects to exercise their rights, such as access to their data, correction, deletion, restriction, and data portability.
• Data Breach Notification Procedures:  In the event of a data breach, we have a defined incident management process in place. We will promptly notify affected users and provide guidance to help mitigate potential risks, in accordance with legal requirements.
• Data Retention: Personal data is retained only as long as necessary for the purposes it was collected. This data will be deleted or anonymized after the retention period or service period has expired. Users can request data deletion per their rights under applicable data protection regulations.

Our commitment to these best practices ensures the security and privacy of all data processed through MakeWebBetter Connect. If you have any questions about our practices or need more information, feel free to reach out.