AI-powered, agentic workflows evaluate context, make decisions, and execute actions dynamically, moving beyond rigid, rule-based automation.

• AI adapts execution paths based on real-time conditions
  
• Failed steps automatically retry, recover, or reroute without breaking workflows
  
• Processes continue running even when systems or data change
  
• Less manual intervention, higher reliability at scale

MCP turns workflows into AI-callable actions that execute real system changes, safely and predictably, within clearly defined permissions and controls.

• AI agents act only within approved guardrails and access levels
  
• Human-in-the-loop approvals can be enforced where required
  
• Actions are fully logged with auditable execution paths
  
• Complete visibility into every AI-triggered update across systems

Design and manage powerful workflows using a visual, no-code builder that supports real-world business complexity without developer dependency.

• Build and update workflows quickly without writing code
  
• Add conditional logic, approvals, and smart routing with ease
  
• Transform and enrich data across systems automatically
  
• Maintain control while scaling complex, multi-step processes

Built for mid-market and enterprise teams that need scale, security, and operational reliability from day one.

• 400+ connectors to unify tools across complex, multi-system tech stacks
• Native HubSpot logic with deep triggers and actions designed for CRM-centric operations
• Secure credential handling with encrypted authentication and controlled access
• Execution logs, retries, and audit trails that support compliance, governance, and production-grade automation 
• Flexible deployment options, including a self-hosted edition for teams with advanced security or infrastructure requirements 

MCP (Model Context Protocol) allows AI to safely take real action inside your systems, not just analyze data or suggest next steps.

With MCP in MakeWebBetter Connect:

• AI agents can create records, update systems, send messages, and run workflows
  
• Your integrations become AI-callable actions, ready to execute when needed
  
• One request can trigger a complete, multi-step business process 

Example flow:

AI detects a stalled deal → triggers a workflow → updates the record in HubSpot → notifies the team in Slack → logs the action for visibility and compliance.

MCP turns insights into execution—so automation stays powerful, controlled, and easy to trust.

AI agents don’t just move data between tools, they operate across them as a single system.
Instead of isolated integrations, MakeWebBetter Connect enables AI to coordinate actions across your entire stack, CRM, marketing, support, payments, and internal tools—so workflows run end to end. 

• AI agents trigger actions across multiple tools in a single flow
  
• Systems stay in sync without manual handoffs
  
• Workflows adapt dynamically as conditions change

Access trusted integrations across HubSpot, Slack, Mailchimp, WhatsApp, ClickUp, WooCommerce, Zapier, and 400+ apps, built for execution, not just connection.

• No hidden fees. No unexpected limits.
• Choose a plan that grows with your workflows, human-driven or AI-executed.

MakeWebBetter Connect helps you transition from managing integrations to running operations with AI, inside HubSpot and beyond.