Cookie Policy
The Cookies Notice explains how MakeWebBetter an entity of Cedcoss Technologies Private Limited, (“MakeWebBetter ”, “we”, “us”, “our”) uses cookies and similar technologies in the course of our business, through our website MakeWebBetter. It explains what these technologies are, and why we use them, as well as your rights to control our use of them.
1. What Is A Cookie?
Cookies are small text files that a website asks the user’s browser to save on the user’s system/device, when a user visits the website, in order to remember the user’s device upon revisiting the website or during the session. Cookies set up by the domain MakeWebBetter, are called first-party cookies, and cookies set by other domain(s) than the website(s) you are visiting are termed as third-party cookies. Third-party cookies are generally used for marketing and advertising purposes.
2. Purpose Of Using Cookies?
Our website MakeWebBetter (“ MakeWebBetter” or “We” or “Our” or “Website”) uses cookies and other tracking technologies for the following purposes:
- To analyze your use of our website
- For promotional and marketing purposes
- To understand your preferences such as preferred language
- To deliver information that matches your interests
- To help us understand our audience and traffic patterns
- To let you automatically log into programs and parts of our site that require membership
- To manage and present the information displayed on our website
3. Types Of Cookies Used By MakeWebBetter
- Necessary Cookies
- Marketing Cookies
- Analytical Cookies
- Performance Cookies
- Session cookies
- Functional cookies
4. Cookie List
The table below provides additional details on the specific cookies used on MakeWebBetter
| Cookie | Domain | Type ⇅ | Description | Duration |
|---|---|---|---|---|
| CLID | www.clarity.ms | Necessary | Identifies the first-time Clarity saw this user on any site using Clarity. | 1 year |
| _clck | .makewebbetter.com | Necessary | Persists the Clarity User ID and preferences, unique to MakeWebBetter site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 1 year |
| SM | c.clarity.ms | Necessary | Used in synchronizing the MUID across Microsoft domains. | session |
| MUID | .bing.com | Marketing | Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. | 1 year 24 days |
| _fbp | .makewebbetter.com | Marketing | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. | 3 months |
| fr | .facebook.com | Marketing | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. | 3 months |
| test_cookie | .doubleclick.net | Marketing | The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies. | 15 minutes |
| MUID | .clarity.ms | Marketing | Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. | 1 year 24 days |
| _gid | .makewebbetter.com | Analytics | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. | 1 day |
| _gat_gtag_UA_* | .makewebbetter.com | Analytics | Set by Google to distinguish users. | 1 minute |
| _ga | .makewebbetter.com | Analytics | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | 2 years |
| _ga_* | .makewebbetter.com | Analytics | This cookie is installed by Google Analytics. | 2 years |
| _hjFirstSeen | .makewebbetter.com | Analytics | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. | 30 minutes |
| _hjIncludedInSessionSample | makewebbetter.com | Analytics | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s daily session limit. | 2 minutes |
| _hjIncludedInPageviewSample | makewebbetter.com | Analytics | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s pageview limit. | 2 minutes |
| _hjAbsoluteSessionInProgress | .makewebbetter.com | Analytics | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. | 30 minutes |
| __cf_bm | .hubspot.com | Functional | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | 30 minutes |
| _hjSessionUser_ | .makewebbetter.com | Necessary | Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 1 year |
| _hjSession_ | .makewebbetter.com | Session | A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session. | 30 minutes |
| _uetsid | .makewebbetter.com | Performance | Bing Ads sets this cookie to engage with a user that has previously visited the website. | 1 day |
| _uetvid | .makewebbetter.com | Performance | Bing Ads sets this cookie to engage with a user that has previously visited the website. | 1 year 24 days |
Any cookie, whose purpose has not been identified by us or is unknown to our current understanding, is classified together as “Unclassified Cookies”. Such cookies may or may not adhere to our policy and we cannot take ownership of said cookies, however, we would periodically and actively try to investigate them and categorize them in their respective cookie categories for the benefit of our users, partners, and customers.
5. Other Tracking Technologies Like Web Beacons
Cookies are not the only way to recognize or track visitors on a website. We may use other similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our websites or opened an e-mail including these. In many instances, these technologies are reliant on cookies to function properly, and hence, declining cookies will impair their functioning.
6. How Can I Control The Cookie Preferences?
Most browsers are set to accept cookies by default. However, you may remove or reject cookies in your browser’s settings. Removing or rejecting the cookies may affect the performance of the website. You may opt-out of the DoubleClick cookie by visiting the Google advertising opt-out page: http://www.google.com/policies/privacy/ads/. Or you may opt-out of Google Analytics by visiting the Google Analytics Opt-out page: http://tools.google.com/dlpage/gaoptout.
7. Update And Review
We may update this Cookie Policy from time to time, therefore, we encourage you to periodically review this page for the latest information on the Policy.
Last updated – 29-08-2022
