Engage Your WooCommerce Store Visitors With Spin of a Wheel

Developing a customer base is the most important task a WooCommerce store owner pursues because there is no commerce without customers. But despite the best efforts, the majority of your WooCommerce store visitors remain to be visitors.

Considering that the average eCommerce bounce rate of 46.58% should not come as a surprise.

There are multiple reasons why visitors are leaving your WooCommerce store such as slow load-time, too many ads, poor content quality, unattractive store design, mal-organized products, avoiding personalization, and many more.

Most of these issues result in a “bad user experience” and that leads to higher bounce rates.

So, you should aim towards engaging your WooCommerce store visitors i.e. giving them a reason to STAY. But it’s easier said than done.

Why Engagement Is Important To Turn Visitors Into Customers?

Engagement is about how visitors interact with your online store. It is relatively easy to get visitors but getting them to interact with your store is a different story.

If visitors are interacting with your store that means they are staying and they are considering buying from you. The longer visitors stay in your WooCommerce store, the more likely they are to purchase. Time is an important factor in the purchase decision.

Also, the buyers of today are smart and they know that there are hundreds of eCommerce stores offering the same products as you. Simply put, visitors are looking for value beyond products.

It is the added value that drives engagement, not the mere availability of your product.

If you can provide value beyond your product or services, you will drive quality engagement, and increased engagement will assure high conversion rates.

So, What are the possible ways to increase engagement on your WooCommerce store?

The top 10 list below contains the answers you are looking for.

1. Offer Discount Coupons
2. Free Ebooks
3. Install A Loyalty Program
4. Display Your Top Selling Products
5. Cross-sell & Upsell
6. Product demonstration videos
7. Showcase User-Generated Content (reviews and ratings)
8. Introduce Festive sales
9. Allow Users To Create Wishlist
10. Use Gamified popups

All are fine and you might even be using most of the methods to increase the engagement of your WooCommerce store visitors. You even use popup signup, discount coupon popups, survey forms but using popup games is a no-go zone for you.

And I know why.

Because the common consensus is that popups are annoying but in reality, they are not.

Numerous eCommerce sites have used gamified popups to improve their customer engagement, boost lead generation, and increase conversion rates.

Let’s learn how gamified popups work.

How Gamified Popups Increase Visitor Engagement?

Gamification is the marketing tactic used in the creation of gamified popups. It is the process of applying or adding game-like elements to your online store to draw engagement for non-gaming activities.

Gamified popups can grab visitors’ attention because people hardly expect a game to popup while they are shopping online. WooCommerce store visitors are driven to play the popup game as it is a rewarding experience and also the added element of surprise gets them hooked.

Gamified popups utilize our psychological tendency to play games. We are inclined to playing games because the activity releases the feel-good neurotransmitters known as dopamine.

Gamification is also a type of urgency marketing. Gamified popups induce a sense of anxiety by showing customers the rewards that will be gone if they don’t interact with or win the popup game.

Scarcity can be further emphasized if the reward is unique and can be only be achieved through the use of gamified popup. This creates an urgent situation where your WooCommerce store visitors are driven to use the gamified pop to reap the rewards.

But does it really work?

Do Gamification Methods Increase Conversions?

I will start with examples of the successful application of gamification methods.

• Domino’s Pizza designed a gaming app called Domino’s Pizza Hero’ and increased sales revenue by 30% by letting customers create their pizza with this app.
• Verizon Wireless Gamified its site and more than 50 percent of the site’s users participated in the gamified environment. On average, users who logged in via Social Login spent 30 percent more time on the site than the older method.
• Ford Escape Route: With this game, Ford’s customers bought over $8 million in vehicles, with 600% increased likes on their Facebook page and over 100 million impressions on Twitter.

You too can also achieve the same level of engagement and conversion with gamification. You can implement game-like features that are already in use, such as the progress bar, profile strength bar, points on the purchase, and rewards for social sharing.

I completely agree that adding game-like elements to your online store is a smart strategy but adding an actual popup game is even smarter. It will take your visitor engagement to the next level.

So, I would like to introduce the WooCommerce Spinning Wheel popup game. It will optimize your conversion marketing and be a game-changer for your online store.

Learn more about it in the next section.

What Is a WooCommerce Spinning Wheel?

A Spinning Wheel is a popup game where the user has to spin the wheel to win a discount coupon. Some segments of the spinning wheel have discount coupons and some offer no reward. This risk-reward factor incites guest visitors and customers to try their luck.

Many eCommerce sites are using these spin to win games to optimize their engagement rates.

The spin-to-win wheel game improves the overall shopping experience of your users. It’s an interactive way to encourage your users to redeem the discount coupons for purchasing your products.

You would be wrong to think that this marketing tactic is used only by small online businesses. An eCommerce giant like Amazon also uses spin-to-win popup games to engage its customers. Here is a fresh example:

You can also use spin the wheel plugins to add a spinning wheel popup game to your WordPress WooCommerce store. But looking for the right one is always a hassle.

Fortunately for you, we have Discount Win-Wheel For WooCommerce plugin.

Let’s take a deeper look.

How the Discount Win-Wheel Can Help You?

Discount Win-Wheel For WooCommerce is a pop-up game that encourages your customers and guest visitors to test their luck and win a discount coupon on a successful spin. To spin the wheel, the users are required to enter their email addresses.

Every email address that is entered to spin the discount wheel is added to the user list table. It is designed to drive user engagement but it also acts as a powerful lead generation tool.

Your Woocommerce store visitors earn a discount coupon after spinning the wheel and getting a successful spin. But the guest visitors can only redeem those coupons if they have registered on your store with the same email address they used for the spin-to-win Wheel game.

It basically encourages your guest visitors to register on your store for redeeming the discount coupon and helps in converting visitors into customers.

Discount Win-Wheel is the ultimate spin-to-win plugin for your WooCommerce store.

If you are still not convinced, then please take a look at the amazing features of our discount wheel plugin.

Features of Discount Win-Wheel For WooCommerce Plugin

In a WooCommerce spinning wheel plugin, marketers usually look for the following features:

• The ability to customize spinning wheel segments
• Changing color, text, and background to match the branding
• Page placement and on-page location of the spinning wheel

Discount win-wheel does all that and MORE.

The reasons why our Discount Win-Wheel plugin stands apart from the dozens of other spin-to-win plugins can be better understood from the features listed below.

1. Select a winning Segment

As the admin, you can select a favorable segment at which the spinning wheel pointer always stops. You can also select more than one favorable segment and the spinning wheel pointer will stop randomly on any of those segments.

Customers and guest visitors can spin the wheel for WooCommerce discount coupons and try their luck but it’s you who will ultimately decide what they get. Your game, your rules.

2. Customize the Discount Win-Wheel Segments

You can customize segment text, segment font size, segment color, discount amount, and discount type of your discount wheel segments. It will help you maintain uniformity with your brand and encourage users who are familiar with your brand to spin the wheel.

3. Discount Win-Wheel Lead Generation

Discount Win-Wheel creates a list of all the users who enter their email addresses to spin the wheel for WooCommerce discount coupons. You can fetch the list from the WP database.

But only the list of discount win-wheel winners is displayed by the plugin. The winners’ user list displays user email, user discount, coupon code, coupon status, and user ID of the winners. Most importantly, you can bulk export the user list of discount win-wheel winners.

4. Mautic Discount Win-Wheel Integration

You can integrate your Mautic account with the Discount Win-Wheel plugin by installing the Mautic WooCommerce Integration.

Mautic is an open-source marketing automation software. It saves time by organizing and automating the process of email marketing, lead management, contact segmentation, social media monitoring, and much more.

Discount win-wheel is the only WooCommerce spin wheel plugin that offers integration with Mautic CRM and helps you efficiently manage your online WordPress website.

It creates five custom fields in which the information of the discount wheel winners is captured and you can use these fields in email marketing automation. Also, a separate segment for all discount wheel contacts is created in Mautic.

Even after converting your Woocommerce store visitors into customers with the spin wheel game, you need to implement an email marketing campaign to keep nurturing them. And Mautic Discount Win-Wheel Integration will help you convert your existing customers into repeat customers.

5. Customizable Discount Wheel Popup

You can customize the discount wheel pop-up text, background color, and background image to match your website theme. And also choose to show WooCommerce coupon codes within the popup to discount win-wheel winners. Users are free to copy the coupon code.

6. Send Coupon Codes Via Emails

Discount win-wheel automates the process of sending emails containing coupon codes to spinning wheel winners. Moreover, you can customize each element of the automated email template.

7. Discount Win-Wheel Icon Location

You can select the icon display page and the on-page location of your discount wheel popup icon. Select from the following locations: Top-left, Top-right, Center-right, Center-left, Bottom-right, and Bottom-left.

Remember that most of your WooCommerce store visitors are not there just to spin the wheel for prizes, they might be looking for products to buy. So, it’s essential to place your Discount Win-wheel where it doesn’t overlap with other important content of your store.

8. User-friendly Design

We now agree that not all popups are annoying but the ones that can’t be skipped or closed, are.

That’s why the discount Win-wheel popup has “No thanks” and “Remind Me Later” buttons for users who don’t want to spin the wheel.

If users click on the “Remind Me later” button then the spin wheel will popup only after the reminder time set by you. And if users select “No Thanks” then the spin wheel will not popup for the whole session.

9. Select an Event For Popup

Select any of the listed events that will trigger the discount win-wheel popup, i.e, On Wheel Icon Click, On Exit Intent, and On-Page Load.

If the selected trigger event is “On Exit Intent“, then the WooCommerce spinning wheel will popup as soon as the visitors move their cursor to close the tab or the browser. 

The WooCommerce spinning wheel will popup when the page load if On-Page Load is selected as the trigger event. 

If On Wheel Icon Click is the trigger event, then the WooCommerce spinning wheel will only popup after visitors click on it. 

10. Discount Win-Wheel Report

A separate reports section dedicated to Discount Win-Wheel will be created in the WooCommerce Reports. In the Reports, you can view the following data:

• Worth of Win-wheel Orders Placed
• Worth of discount applied
• Total number of wheel spins
• Number of coupons generated
• Number of coupons used
• Total number of guest spins
• Total number of customer spins

And the list of features goes on.

But all the above-listed features reiterate a simple fact that Discount Win-Wheel For WooCommerce is doubtlessly the best spin wheel plugin ever.

If you want to learn more, please try the Demo we have prepared for you.