Boost your business with the fine art of reward points this Valentine’s Day!
Valentine’s Celebration extends to week-long events from rose day to Valentine’s Day. But, it doesn’t end there. The month of February is considered the month of Love, Romance & Giftings. Couples, friends, and even singles celebrate these days in their own ways. They enjoy pampering their loved ones and their own selves.
February is also the month of marketing and sales for the marketers and business owners. Post festive season and celebrations, valentine’s season brings in the off-season sales and an opportunity to lure your loyal customers into better rewards and surprises.
Further, in this blog, we’ll see how you can reward points to your loyal customers this Valentine’s and enhance their preferences in favor of your business.
5 Ways To Reward Points To Loyal Customers
1. Celebrate With Your Customers
Well not literally though, celebrating with your customers will strengthen your relationship with them. Make your customers feel special and recognized. Feature your trending customers on your site or include their contributions to your email campaign. Including your customers as your brand ambassadors keep them engaged and willing to contribute better towards your business.
2. Engage Your Shopper’s With Valentine’s Promotions & Reciprocal Giftings
“Buy One Get One Free”, “Buy And Win”, etc. etc. There are ample varieties and creativity in running promotional offers. Valentine’s Day sales are no different. Run as creative offers as possible, spread words for free gifts on purchasing certain items or shopping items worth a specific amount, or collaborating with related firms to offer certain membership, etc. For example, give away a 2D1N couple stay this Valentines’ at some luxurious resort to your loyal customer if they shop from you worth a specific amount.
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3. Reward Points On Check-Ins
Already running a loyalty program? Benefit your customers for being loyal by rewarding them on logging into their accounts on Valentine’s day. Yes! As simple as it sounds. Let your customers feel the joy of holding an account in your store. Design a simple loyalty points card scheme for Valentine Sales and reward points for every login activity on “The Day” redeemable for extra discounts.
4. Cater To Last-Minute Shoppers
Considering the market, 90% of the women and 75% of men are last-minute shoppers. They prefer buying right on time than planning beforehand. Since the number of last-minute shoppers is so up, you must target them with the best of your services and grab now offers for easy and instant shopping.
5. Encourage Singles To Treat Themselves
Since Valentine’s Day is the festival to celebrate Love, every business in the industry runs offers for couples in love. But what about the singles, friends, and families? When love is not restricted to couples only, why should the offers be limited to Couples only? Why not motivate single customers to treat their own selves? Or buy gifts for their friends and families? Self-Love is equally important too. Cater your single customers with distinguished offers and encourage them to participate in your Valentine’s Day celebration activities to win more offers & gifts for their friends and families too.
Summing Up…
We understand growing business involves a growing customer base too. And, to grow new customers count, the business should have an existing happy & satisfied customer base. Why? Because happy customers lure into business more referral customers.
These 5 simple and creativity-effective ways direct you to a better Valentine’s Day sale as well as successful business growth by enduring your loyal customers.