Top 10 Marketing Trends 2020 Can Kill Your Business If Ignored [Free Market Research Template]

SERP results are overflowing with the same search query asked millions of times. What are the top marketing trends 2020?

Like everyone is talking of chatbots, personalization and social commerce, augmented reality and bla bla bla. But, no one is reaching the depth of future possibilities.

Getting a good number of hits, clicks, a good bounce rate, and brand awareness were once you needed. But, now, customer interaction, connecting with buyers has become premium. Trends keep on changing!

For many businesses in 2019, marketing they are following as a marketer isn’t working well. If it isn’t generating money; it isn’t converting to sales. So, what’s the point?

However, the future is what, held unsettled at present. To keep yourself up-to-date with all the latest industry trends here is a compiled a list of marketing trends that could arise in 2020 and guide your marketing strategies.

 

 

1. Consumer behavior and Search patterns Analysis through AI

As per the tech gurus, the eCommerce Industry is ready to gross to $700 billion by 2022. And in 2020, AI will offer greater benefits to the eCommerce Industry.

On turning back, to recent years, I found Artificial Intelligence in eCommerce has changed the working pattern by identifying patterns, data sets, and create a personalized experience to the audience.

Right from the chatbots to virtual assistants, AI is empowering brands with creating unique customer experiences for its audience. And businesses are adopting Artificial Intelligence, to cut the headcounts and speed up the overall business growth.

I was shopping jacket for me, I just loved the way, The North Face gets me what I wanted for myself. Everyone knows this a large eCommerce retailer that has set a great example by using AI to better understand their consumers. By using IBM’s AI solution called Watson, they are helping their customers discovering their perfect jacket.

When I entered the site, I get totally stunned, the moment someone asked me, “where and when will you be utilizing your jacket?” through voice input AI technology. IBM’s software then scans examines several items to discover impeccable matches based on real-time input.

2. Appealing Personalization

Personalization was highly impactful 2019 after all 80% say they are more likely to do business with a company if it offers personalized experiences, but in 2020, it will slightly change its meaning. Personalized content, emails, and now what?

Well, if you look at the past year, you found eCommerce brands have implemented personalization in a way –

• Personalize Product Pages Based on Location
• Display Recently Viewed Items
• Create Personalized Homepages
• Send Emails Based on User Behavior
• Make More Personal Recommendations

According to Gartner, it is estimated that by 2020, e-commerce businesses that make use of smart personalization software will see at least a 15% rise in their profits. 2020 is ready to achieve next-level personalization with customizable products. Not only this, you will experience –

3. Visual Search

“The future of search will be about pictures rather than keywords,” stated Pinterest CEO, Ben Silbermann. This is also a very interesting way to conduct searches on google, people are enjoying visual search by uploading their images to get more specific search results.

Even though it’s been 2 years, Pinterest launched lens, and it is today when a Pinterest lens identifies 2.5 billion home and fashion objects, has inspired over 600 million searches on browser extensions and Pinterest’s mobile apps.

Not only Pinterest but there are also a lot of platforms available, which are attracting user’s attention Google Lens, Bing Visual Search, CamFind, etc.

 

4. SERP Position Zero and VSEO

If you see the last two years, voice search is on a boom, everyone is searching for ways to optimize their site content according to voice search results. And According to Econsultancy, by 2020, 30% of web browsing sessions will be done without a screen. Or, By 2020, 50% of all searches will be conducted via voice.

Brian Dean has also stated in his recent post, where he shared stats that say featured snippet may help you rank in voice search. 40.7% of all voice search answers came from a Featured Snippet.

In short, “position zero” or “rank zero” is the most embellishing way to be on the Top of VSEO (Voice Search Engine Optimization).

This state of voice search will create a lot of opportunities for marketers this 2020. If Smart Speaker Ownership increments over the coming years, voice search volume will likewise likely increment; or that mobile voice search may drop endlessly as smart speaker voice search gets on.

5. Micro-Moments

Harsh but true, people are spending less time with their families, loved ones, more on their handsets. Over 77% of the U.S. population owns a smartphone, and 52.2% of all internet traffic is mobile-based.

You can ask me why I am telling you all this? Modern consumers are more connected to the digital world. And Micro-moments is one way to “to help users turn to a device to act on a need – to go, know, do or buy”

6. Real-Time Connection With Conversational Marketing

Despite Chatbots are wonderful, still, modern marketing seeks to be more human, less robotic. And, you need to understand, 2020 is the start of a new decade. There will be a huge demand for marketing automation software like HubSpot, Marketo, MailChimp, etc. Automating tasks will be in trend, but the human intent shouldn’t be unconsidered.

Studies say, 82% of consumers want an immediate response from you otherwise they leave.

Conversational Marketing is a way of establishing a real-time connection with your audience and flourish one-to-one communication. This marketing majorly aims to give the best customer experience, every time the user interacts with you.

This Marketing trend has huge potential to outshine on the landscape of 2020. It will make sure you are communicating with your customers they want you to communicate with them.

7. Growth of Geo-Fencing

Geo-fencing as the name says, targeting your contacts based on their location. And the most recent example of geo-fencing is Burger King Trolls McDonald’s.

It’s like everyone is using Geo-fencing, whether it’s Dunkin’, Sephora, Waze Pins 76 Gas Stations, etc. Not only this, this market is set to grow to $2.4 billion by 2023–along with the rise of mobile use.

8. Google Ads Smart Bidding

Google explains Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “Auction-time bidding”. Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC (ECPC) are all Smart Bidding strategies.

Time will tell, how far it is true, but paid advertising is ready to capture more attention this 2020, when social media is on the same plate. This Marketing trend will benefit the advertisers in space, with more ROI (Return On Investment) on less Ad spend.

9. Privacy Marketing

Privacy is a major concern. You all must know the implication of EU’s General Data Protection Regulation (GDPR), that went into effect in 2018.

After so many concerns and laws, it becomes challenging for marketers to retain access to consumer’s data. If you want to take the control back in your hands, rack up your data ethics privacy strategy.

10. Social Media Fantasies

After the miraculous success of Tiktok, marketers are more focused on investing in Tiktok Ads. We will see more ads on Instagram Stories and it will center this social media channel on investing more money since organic reach will continue to decrement in upcoming months.

Not only this, Twitter will promote customer engagement with public content, as per Gregory Maxson, Senior Manager, Data Sales and Developer Partnerships at Twitter.

Wrapping up!

I have sparkled top 10 Marketing trends, that will enlighten the courtyard of your business this 2020. You can back up yourself and get yourself ready according to these upcoming trends.

So, rack up yourself with fresh business strategies, that will help you make lots of money this 2020, and get the edge of your competitors.

If you find this blog interesting, share it to spread the karma and don’t forget to share your opinions, what you think should be in trend 2020, drop a comment.