A day in the life of a social media manager is a lot more challenging than you can think. They have to tackle multiple tasks ranging from content creation, scanning through the recent updates, planning, to analyzing the campaign performances.
They are the ultimate in-charge of a brand’s online reputation or presence. Since social media is 24×7 on the run, you can’t miss out on any latest trend or brand mention. Whether it’s 12 AM or 12 PM, you have to be available for your audience.
We have got you covered, social media managers!
Using these tools might ease the juggling of your daily tasks related to social media and increase your efficiency:
Feedly
The foremost responsibility of any social media marketer will be creating content that attracts the users’ eyes and provides knowledge and industry updates that they might be looking for.
You can get content ideas for your blogs and social media posts from Feedly, a platform that compiles content from a variety of online websites for users to share with others.
Feedly allows you to share blogs directly to your social profiles or save it in your ‘Feedly’ profile itself.
> Tip: Subscribing to the best channels of your industry can save time from picking out an ideal blog from the limitless junk.
It provides you an excellent option to find the best of your industry happenings and news under one roof.
Alternatives to Feedly:
Buzzsumo
Once you have finalized the topic of content, its time to check whether it’s worth sharing or not. You can check its performance and the most liked blogs on the topic from Buzzsumo by entering the keyword or domain.
Even if you are thinking of running an influencer marketing campaign on social media to amplify your reach, it helps you identify creators with engaged audiences and actual authority.
Stay ahead of your competitors by publishing the best performing content and build the trust that can eventually fetch you conversions.
Alternatives to Buzzsumo:
SEMrush
With the marketing insights of SEMrush, you can effortlessly find out where your competitors spend most of the marketing efforts and utilize their experience in your marketing strategy.
> Tip: Metrics like traffic sources and destination sites can aid you in forming an outsmart strategy.
And if you want to run an ad campaign over social media, it is crucial to know which audience or country to target. You can get the geographical insights of the users that are using your rival’s product or service on Buzzsumo and score the winning goal.
This tool can identify your competitors’ powers and weaknesses, which can make you the industry leader if wisely utilized.
Alternatives to SEMrush:
Grammarly
You might ignore a typo in a local newspaper because the process of it being recognized is too long but not on social media. A simple typo or grammatical mistake can make your social media post go viral in all the wrong ways. Hundreds of comments and shares in a few minutes can cost you a million dollars by effecting your brand standing.
Use a tool like Grammarly to assure your short and friendly social media posts don’t have errors that chase away readers.
Not only your social posts, but Grammarly’s plugin can also help your commenting go error-free. Save your brand from the unpleasant consequences of typos by using a spelling or grammar checker.
Alternatives to Grammarly:
Canva
A social media manager without creativity doesn’t exist. Take your brush and make the best use of your canvas – social media!
No matter if you are a non-designer or professional, Canva has got your back!
Create stunning designs in just a few clicks with drag and drop, and jazz up your social media posts. It has pre-defined templates for all your social media needs ranging from logos, posters, cover, thumbnail to Snapchat geo-filters.
Images are the perfect way to communicate in today’s short-attention world, and so do bring more engagement as compared to simple text.
> Tip: Facebook posts with photos receive 37% more engagement on an average.
Alternatives to Canva:
Giphy
GIFs, the short-looping animated videos are taking over social media with the number of interactions they bring to a social post. You can find a variety of GIFs from the immense pool available at Giphy or create one and fuel your creativity. It provides you with many options, like creating it with multiple images, a video, or even editing an old GIF. The fun begins when you can upload those GIFs and share them across different social channels.
> Tip: Use a GIF with less than 20% text on the image on Facebook for a better engagement
If you are thinking of adding images instead of GIFs, then you can get a high-quality collection of stock images from Unsplash and Pixabay. They grant you to download nonexclusive curated images from their media library free of charge.
> Tip: Photo in a tweet can boost the post by 35% on an average
Alternatives to Giphy:
Statusbrew
We want to handle social media, and if we don’t talk about a tool that manages it effectively, then it might be unfair.
We understand, being a social media manager can mean a full-packed busy day of work that craves a social media management tool, and Statusbrew is the lifesaver for you.
Collaborate with your team to schedule multiple posts that you can customize for each platform to resonate with different audiences.
Engage with people that matter the most and reply to each query faster to enhance your brand reputation.
Drive strategic planning with the automated reports of Statusbrew to understand the real pulse of your audience.
Optimize your workflow by centralizing all your social media activity in one unified, easy-to-use platform, and drive results for your business.
Conclusion
These tools will streamline and power up the way of working for a freelancer to a full-scale social media marketing agency. Keep in mind to be updated with the continually popping new social media tools to make your marketing efforts count and stay on the top of your industry.
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Social media tools are indispensable for modern marketers. From scheduling posts to analyzing performance, they streamline tasks and boost productivity. Platforms like Buffer and Hootsuite offer seamless scheduling and monitoring, while analytics tools like Sprout Social provide invaluable insights. These tools are lifelines for marketers navigating the dynamic world of social media.