Ways To Reduce Shopping Cart Abandonment By Optimizing Checkout Process

As an eCommerce store owner or marketer, your main aim is to improve your business revenue by driving more relevant traffic to your site. For this, you adopt multiple eCommerce marketing strategies with an attempt to improve sales.

But the ways you can reduce shopping cart abandonment is one of the most overlooked eCommerce marketing strategies of all time. Converting traffic to potential leads and then to customers is all that you expect from your campaign. But in reality how much of your site traffic actually converts to leads and then sales?

If 80 percent of your traffic is converting to leads then at least 50-60 percent of leads should complete their checkout. But in reality, you succeed to convert only 20-30 percent to sales. Instead of focusing on getting more traffic, you should work on the areas through which you can gain more sales from your lost leads.

In this post, you’ll get to know the ways you can reduce shopping cart abandonment and convert more potential leads. So, let’s start exploring ahead.

1. Reduce Page Load Time

Imagine the situation, your customer has added his favorite product to cart and he is all set to place the order. Cool. Your customer is all set to convert. He has clicked the Place Order button. The next page is loading… still loading… and loading. 😒 Your customer gets frustrated and leaves your product in their cart. Consumers’ aren’t there to deal with your page load time.

via GIPHY

Studies prove the average conversion rate of websites drops by 4.42% if a page takes more than 5 seconds to respond.
Source- portent.com

Your page is taking too long to respond and it’s not great! We all want responses within microseconds. As a customer, even a small delay irks and compels us to abandon any eCommerce website. The same happens with your customers’. They too want fast and accurate responses.

Avoid such situations by checking your Javascript load timing, compressing images, and checking Etags. There are a number of tools available in the market you can consider for checking your website page load time like PageScoring and GTmetrix.

2. Indicate Shipping Charges

Customers don’t like last-minute surprises- they do want clarity at each step. Maintain their trust by showing the correct shipping amount while they confirm their order. You can also offer free shipping if they fulfill the criteria required for the same. So, do provide clarity to lower your cart abandonment rate.

3. Guest Checkout

Filling all details to creating an account- you are demanding too much in exchange for your products. Let your customers enjoy shopping and know the ease you offer them at each step with a guest checkout option. Don’t create restrictions that keep your customers far away from you! Give your customers the freedom to register according to their convenience…

4. Save Cart Opportunity

Consumers want comfort and convenience. You can fulfill your customers’ desires by allowing them with a save cart later option. Why? It might be possible that your customer has added more products in their cart and after knowing their cart total undesirably but they had removed the less priority product from their cart. This doesn’t seem too big- but it can help you earn more profit both in terms of customers and revenue.

By providing your customers with a save cart later option you can help them keep their favorite products within the cart page without entirely removing it. This will reduce the search process they have to perform to buy the same product and increase your product count sale as the product is partially removed from the cart.

Cart optimizer tools you can consider are save cart later and smart carts from WooCommerce Marketplace.

5. Show Progress Indicator

Using a progress indicator you can maintain your customers’ engagement and also inform them about the remaining steps. One more thing, keep your checkout process short and simple. Your checkout process shouldn’t take hours to complete and ignore your customers.

6. Use Exit Pop-ups

Exit pop-ups detect the time when your user is about to abandon your page. These pop-ups can include offers, coupons, or discounts to attract your customers at the right time i.e. when they are about to abandon their cart. Use exit pop-ups and reduce your shopping cart abandonment rate.

Related post on Pop-Up forms– create engaging pop-up forms and increase your contact list!

7. Include Multiple Payment Options

Preference varies from customer to customer. If one prefers COD then it’s not mandatory that the other customer also wants COD. It might be possible they prefer online transactions. So, it’s better to provide multiple payment options rather than a few available on any e-store. Take a smart move by providing multiple payment options and prevent the event when your customers’ add products to the cart but leave without checking out.

Top shopping websites like Myntra and Flipkart are implementing these tactics and gaining benefits from it. Let me show you how they are doing so…

Myntra and Flipkart are representing their cart page to their best. If you also want to succeed and reduce shopping cart abandonment of your business do consider the things they are doing for their website.

Final Thoughts!

Why go for shopping cart abandonment solutions if you can reduce checkout abandonment using these precautions. If you are building or optimizing your eCommerce store these checkout page optimization tactics will benefit and keep you away from cart treatment. If you find these eCommerce checkout tactics useful do comment and share your thoughts.