Marketing budgets have been increasing as companies understand the power of these strategies. In 2020, even with the pandemic, brands had invested more than $ 139 billion in advertising. Still, it is possible to achieve great results with organic marketing as long as it is done correctly.
This post is not going to tell you to stop investing money into marketing. Marketing, however, cannot depend only on money. Currently, many resources allow you to invest in fully organic campaigns.
Even though they take more time to show results, the good point is that they don’t cost anything.
Also, organic strategies are highly effective at building a good relationship with the public. Every company should dedicate efforts to this.
We know how important it is, and we recognize that good strategies can bring excellent ROI.
This post will explain what organic marketing is and how to apply it in your company’s strategies. This content will cover the following topics:
- What is Organic Marketing?
- What is its importance for building an online presence?
- Organic Marketing vs. Paid Marketing?
- How to get started in Organic Marketing?
Read on and learn more!
What is Organic Marketing?
Organic marketing is a marketing strategy in which no money is invested in sponsored posts to achieve results.
Nowadays, dedicating a budget to marketing is a common thing. Companies invest in Google Ads, Facebook Ads, and Instagram Ads.
With paid campaigns, of course, it is easier to reach many people in less time. This work is segmented, meaning that you only deliver your ads to those who are potential customers.
But what about companies with a small budget? Are those doomed not to get any customers? Well, many brands think so.
Before Paid Ads, Everything was Organic
Paid ads are so standard nowadays that many marketers forget that everything was simply organic on the internet before platforms opened up this possibility.
It was necessary to create a relationship with the public, show your brand, and wait to get awareness. Then it became easier to create a closeness to the audience.
Today, there is no reason not to believe that this still works. The truth is that organic marketing continues as an excellent strategy to achieve general and specific results.
You Have to Invest, But Not Directly
It is essential to make clear that even organic strategies require investment. The difference is that you do not pay for boosting an ad. In other words, it is not a direct investment.
Costs in question will be with tools, hiring freelancers, and other necessities. After all, creating content and having good marketers costs money.
What is its Importance for Building an Online Presence?
Many new brands make a mistake when it comes to starting their marketing strategies. They believe investing in paid ads is a good idea, even if nobody knows about them yet.
Sponsored posts do bring great results. Not only are they a priority among organic results (that’s how it works on Google’s results page), but they are also segmented.
But this strategy only works well if your brand is already consolidated on the web. We are not talking about sales but awareness.
Before investing in paid advertising, companies first need to have a solid online presence. Especially at this early stage, organic marketing is key.
No matter how high a company can reach on the SERP, this does not automatically mean getting a conversion.
If the customer doesn’t know that company yet, they may not be sure that it offers what they need. Therefore, the first step is to build an online presence.
Check out how to achieve this!
Create a Solid Relationship with your Audience
There are many ways to get more sales and increase your revenue.
You can invest thousands of dollars in paid ads, for example. However, this will not do much for your brand to be closer to your audience
Consumers are already starting to realize that the relationship between brands and their audience is increasingly unnatural. In other words, it is not organic.
Therefore, creating a relationship with the audience never fails to be important. The best part of it is that this is organic work.
Brands can strengthen this relationship simply, with daily efforts, but require no investment to drive action. Best practices are:
- interacting with your audience on social media posts;
- sending after-sales emails;
- offer good content through your content marketing strategy
- create User Generated Content (UGC) campaigns.
Brands that manage to establish a solid relationship with their audience have two main achievements: greater engagement and a qualified online presence.
From this, even paid marketing strategies gain more effectiveness.
Drive Traffic to your Website
A strong online presence also enables continuous consumer traffic to your website.
Can you imagine how many company websites exist on the internet today? This number must be gigantic, which shows how great the competition for attention is.
Therefore, companies need to ensure their online presence is of good quality. This way, more and more consumers will know about your brand’s existence and will be interested in it.
Consequently, this awareness generates more traffic of people coming to your company’s profiles on social media, your blog, and your website.
Consumers will not access sites of companies they don’t even know are online. So there is no point in being on the web if your company’s presence is not relevant.
Get Brand Awareness
It is simple: when a brand builds a solid online presence, it achieves brand awareness automatically.
People will only know your company exists if you invest time in showing them who you are. Most of the time, you can do this with organic work.
Blog posts, for example, help get traffic of people interested in what your company sells. Later, these leads will become customers.
A profile on platforms like Instagram is also an essential strategy to have an online presence. Therefore, you will only get good results if your brand posts good content, interact with the public, runs contests, and regularly posts.
Brand awareness is the result of the qualification work of your company’s online presence. The more efforts are invested in this strategy, the more people get to know your company.
Organic Marketing vs. Paid Marketing?
Here’s a good question: should your company keep investing money in ads or start working on organic marketing strategies?
It is a simple answer. Both.
Just because you do not have to choose between these two options. They are complementary and will be much more effective if used together.
Organic marketing is essential to create a solid relationship with your audience, building engagement, and brand awareness.
Paid marketing is essential to generate more conversions, especially when your brand already has a significant online presence.
Organic Gained More Attention Because of the Pandemic
The Covid-19 pandemic is a milestone in the history of humankind, and it also caused repercussions in marketing.
The insecurity about social and economic futures made many people reduce their consumption of goods and services. Brands understood this and decided to take a less sales-oriented approach.
In the period, the strategy became to offer free content. Videos, infographics, memes, ebooks, and whatever else could inform and deliver something of value.
The aim was to show the consumer that it was not just about sales. So, companies maintained the relationship with consumers by offering free content.
Thus, in a moment of social fragility, consumers realized that big brands were by their side in a hard time.
Therefore, organic marketing was a key element and proved to be a strategy that you can’t leave aside.
Paid Marketing Helps to Get Faster Conversions
You know your audience, what these people like, and even which products they visit in your e-commerce store. That information can lead you to get more sales. To do this, you will need paid ads.
Remarketing is an excellent example of a paid ad with a high probability of conversion. You can show a user a product they have already visited and shown interest in. This action increases the user’s desire to consume and can act as the incentive that was missing.
The role of paid marketing in these contexts is to accelerate the process. You could continue with organic marketing, but paid ads get consumers precisely what they wanted to see faster.
Thus the buyer’s journey is reduced, and you make more money!
How to Get Started in Organic Marketing?
Putting organic marketing into work is not as complex as many people think. So, here are some strategy tips you can use for your brand.
Invest in SEO Optimizations
We are not saying SEO adjustments will lead you to excellent results in 2 weeks. We would be lying if we said that.
Search engine optimization work takes a certain amount of time to bring results. In addition, you need to keep monitoring SEO and continuously make new adjustments.
However, all this work is appropriately rewarded. You get more traffic to your website and blog, and you get more exposure on the web.
Can you imagine having your content appear in the first organic result of Google’s SERP? This result is possible if you invest in SEO.
Therefore, maintain continuous efforts to optimize content, product descriptions, titles in your e-commerce, and whatever else is possible. Organic work brings great results!
Plan a Content Marketing Strategy
Content marketing is one of the best organic ways to get traffic to websites and blogs today.
Companies create content and offer it for free to attract people. The key is to explore trends and keywords that have a high demand among your target audience.
A good content strategy needs to be well planned. It is essential to have an editorial calendar and continuously publish these contents.
To maximize their reach, share them on your social media and in all possible channels.
Content marketing is the best way to attract qualified leads and, in the future, generate conversions and sales.
Analyze Data to Know Your Audience Better
Data is the new gold. Or even the new oil.
Forgive us for the cliché, but that is the truth. With data, you can know almost everything about your audience.
Therefore, the work of capturing and analyzing data must be uninterrupted. Thus, you can learn more about the habits, preferences, and needs of your audience.
Based on these data, your company can generate more attractive content, make posts with greater chances of engagement on social media, and get closer to your audience.
Use Social Media Marketing
No matter the segment of your company, your customer is probably on some social media. And these reasons are enough for you to make the most of these platforms.
Social media marketing is one of the best ways to do organic marketing. You don’t pay anything to be in these environments. Investing in paid ads or not is a choice.
However, maintaining relationships and generating interactions depends on the continuous presence and operational efforts.
You can do an important part of social media marketing with organic actions, just stimulating interactions and engagement. The results you achieve with these strategies help improve the quality of your company’s online presence.
Stimulate UGC
UGC is a great strategy to generate engagement without even having to create content. Your audience will do that!
Social media users love interacting with brands and being recognized by them. It is even better when these companies repost the content of these people. Have you ever thought about being featured on the Instagram of your favorite brand?
UGC’s strategy consists of creating campaigns that encourage people to post photos and videos associated with brands. They do this by using hashtags or tagging those companies.
For the strategy to be a success, there needs to be some prize, which can be the repost, discount coupons, or whatever else your company can offer.
Organic marketing, definitely, is still relevant and the trend is that it will never stop being so. So, before you think about investing your entire budget, think about what free actions you can do for your brand. Remember that this is fundamental to generate an online presence and to create greater proximity with your consumer.
Did you like the content? Comment on what you think about organic strategies!
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We all know about social proof and how much power it gives to its users. As we all know there are different ways through which you can give social proof in the internet world like through reviews, testimonials etc but the real question here is how to use social proof in marketing?
Down below are some ways that will solve the question.
Use experts
Using the expert’s statement is a great way to use give social proof to your website. You can use people who are referred to as experts in the industry in which you are operating. Let experts take over your social media account so that you can attract more people and can make more contacts as you will get access to their contacts. In this, you can learn from them as they know how to do things and you can also use experts for making collaboration with you for social media events like for Facebook and Instagram live an also for chatting on Twitter.
Exactly, social proofs from the experts attract more eyes as it ensures your credibility. Thanks, Fizfy for sharing your POV.