It was a cold friday night Sept 6, and I still remember, we were enjoying Happy Hours in Boston. And till date, I couldn’t believe, the most lavish HubSpot Conference Inbound 2019 has ended a few days ago. But yes! the spark is yet seen on the personalities.
The four days Inbound conference was hosted by HubSpot in Boston, US (Sept 3-6, 2019). And it has everything latest and greatest when it comes to marketing, sales, and customer experience.
An astounding opportunity with actionable insights, limitless motivation, and endless networking opportunities. This grand event has brought lots of product updates and feature updates with itself.
Among many, I pulled up top 5 Major HubSpot Product Updates Inbound 2019, that you don’t wanna skip. if you are engaged in marketing and sales and love doing experiments with your strategies and, are genuinely interested in scaling your sales up.
Let’s get started…
Source – HubSpot Academy
Top 5 Major HubSpot Product Updates Inbound 2019
1. New App Marketplace
HubSpot announced a new App Marketplace for his audience, through which HubSpot users can integrate their accounts with a variety of third-party tools.
HubSpot always tries its level best to create unique customer experiences for the merchants all around. With this, users will be able to connect their teams, data, processes at one central place.
Not only this, it will allow users to make more informed decisions, will reduce friction and increase flexibility for App developers as well.
Initially, this HubSpot App Marketplace will host a little over 300 integrations, majorly including Slack, Zero, WordPress, Outlook, Facebook, etc.
2. Social Media Advertising Changes
Good news for all social media experts and digital marketing geeks around the globe. HubSpot has come up with HubSpot Social Tool, through HubSpot Hub and Enterprise Users will soon get a chance to turn their facebook posts into Ad campaigns.
From now on, simply clicking on “actions” and then, “create ad” will help you to promote and market your post better.
Like other HubSpot Marketing Assets, Facebook Lead Ads and Linkedin Lead Generation Forms will be created from one place, within HubSpot Ads.
Furthermore, for all those social media accounts, connected to HubSpot Social will have access to all the user insights of the last 60 days.
3. Fueling Automation Standards
Automation is desired at every place, but when it comes to workflows, it becomes slightly tough when more branches get added to it.
To simplify this complication, HubSpot has added the ability to create folders for these complex workflows. This HubSpot Product Update will add fuel to your eCommerce engine.
Adding to this, workflows will have a functionality to create “go-to-actions”, to reconnect the actions and branches and making the workflows far simpler to manage.
4. Service Hub Updates Enhancements
So far it is true, HubSpot Service Hub is available for over 18 months for its users to serve outstanding support to its audience. But this year, few features are added in the queue which includes Buy-Now Button, eSignature and Calculated Properties.
According to HubSpot, the Buy-Now button connects the product in your product catalog to online purchases in Stripe. eSignature helps you take the digital signature of the quotes. And, Calculated Properties helps you to create fields that roll up data from other fields.
In HubSpot Product Updates Inbound 2019, HubSpot has implemented a few major changes and updates to Service Hub based on feedback from customers.
5. Marketing Hub Starter Improvements
HubSpot released two major updates in the Marketing Hub Starter. We have updates in Landing Pages and Form follow-up emails.
In Landing page updates, HubSpot introduced a new simplified email editor, to design landing pages, with drag and drop functionality. A new landing page editor will be available to its users from November 01, 2019.
Form follow-up emails update says, on every form submission, you can send up to 3 automated emails to your prospects for contact nurturing and conversion.
Let’s get in touch!
I hope you have accomplished everything you marked in your inbound checklist. Undoubtedly, you will be excited to utilize these takeaways in your business to keep yourself up to date. Above mentioned HubSpot Product Updates Inbound 2019 is truly phenomenal when it comes to marketing, sales or customer service.
HubSpot is moving towards automating the automation. For the sake of it, it is bringing changes in its product offerings year-by-year.
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