World’s leading professional networking platform, LinkedIn is reportedly testing out a number of updates for its brand refreshment. It has undergone a number of branding updations like a new logo, color palette, and custom font.
The company also stated that its illustration, typography, and colors convey their brand’s humanity, warmth, and community.
Our illustration, typography, and colors convey our brand’s warmth, humanity, and community. We’ve updated our logo. And we’re on a journey to make sure our design is accessible and inclusive to all our members and customers.
However, new updates are only visible on the new LinkedIn branding subdomain. This webpage implements the changes for the users who are not signed in or aren’t active members.
It Reveals…
The new logo features a trademark in blue color instead of three colors that it used to feature earlier. The simpler and more modern finish of the logo gives a decent look. It also provides to read the company’s name as one word.
They also stated that its new custom font will be known as Community. It incorporates elements of handwriting and more rounded organic letter-forms.
The new LinkedIn’s color palette has become warmer and more approachable. Earlier with blue color complementing the palette instead of dominating it.
This new brand refreshment illustrates interactions of people and building connection during those interactions that take place on a daily basis.
LinkedIn officials said that their core shapes, circle, and rectangle were inspired by the “I’s” in LinkedIn, making them “unique and ownable”. As design elements, the company said that the core shapes help frame its people and messages.
Melissa Selcher, LinkedIn’s VP, brand marketing and corporate communications, said in a blog post by Adweek that the brand refresh is a result of a two-year brand evolution code-named Project Otis.
Melissa Selcher stated a blog post by Adweek that
The new LinkedIn brand website offers a view into the tools that it has provided to its teams internally and partners to tell LinkedIn’s brand story. The tools, she said, enable all ambassadors of the LinkedIn brand to create the real, human experiences that are part of any career journey.
She also stated on LinkedIn’s branding site that BrandZ named LinkedIn as one of the 10 fastest-growing brands in the U.S. last month, and on its global list, the professional network reached No. 37.
LinkedIn believes in total transparency and efficient communication between its community and customers. In fact, they want their customers to feel like teammate at a workplace, who is always by their side. From whom you can take guidance and expertise your work and also who is always there to encourage your work and help you on your professional front. These updates are done by LinkedIn just to provide a friendlier environment and make you feel warmer.
LinkedIn also stated in the new update that Photography is a key element of the platform’s new look. Their photography shows the full extent of professionals and careers on their platforms. They capture each and every situations and emotion that people experience daily at work.
Let see how this update goes and how it makes the experience of people better with LinkedIn.