Last two months have been much crucial to set the search algorithm static for better results. What are the new picks? Let’s Check it out!

With the chills of winter and flowing memories of New Year…

Google released bucket full of the updates in the concluding week of January & love-stricken first week of February on

content marketing

Well, you must be thinking what the hell I’m talking about. I am talking about Google and the updation it has come forth. It has got improved tools through which any advertiser or any techie will manage easily. Among the other gem-

News Index:

#1 Introduction of Canonical URL in Google Search Console has successfully received much appraisal and shine.

After all, Google Search Console is the ultimate platform which is used for indexing and optimizing visibility of the user’s website. Adding more to this, now search engine giant to claims to provide central space for your search console data to get obtained from.

google search console

This has been done to slash down excess data usage for getting varied performance report. Now Google Search Console has come up with unified report concealer which will simplify data from the same piece of content. 

Read More: Consolidated Canonical URL in Google Search Console

#2 Domain Authority 2.0 is finally out

With the implementation of the Domain Authority 2.0 metric, MOZ clearly stated to consider this as a relative metric.

Domian Authority 2.0 works on the machine learning based model. It provides predictive scores for domains. Higher the score, higher the chance to rank in Google SERP. But, this does not signify in any case that the Domain Authority is a ranking factor. Domain Authority is only used by one domain to outrank the other. Domain Authority works in correlation with the Search Rankings.

Read More: Domain Authority 2.0

#3 Owners of multiple business locations, Google has got BIG for you

If you are running a multi-location business, this Google update is for you.
Google My Business is already with a new feature up in its sleeves with introducing a spreadsheet to all its users. This will simultaneously help bulk users who are already using Google My Business.

google my business

This was confirmed by Kara, Community Manager at Google who also stated that “users can smoothly upload and download locations to and from spreadsheets. This feature will enable bulk users to easily manage and organize their multiple locations.”

Read More: Multiple Business Locations

#4 Sharing places you love and why you love is a much-loved feature of Google Updates

With the wink of February coming, Google recently bought something fresh. It tweeted, “You can now share the places you love & why you love them by including hashtags in reviews on @googlemaps. And add business owners can also add hashtags to their posts on Google through @GoogleMyBiz.” Well, you can check out this here

#5 Hotels will let you know when you have to check-in and checkout-out with help of Google My Business

Yet another boom by Google which tells all the hoteliers and their guests tap in the information related to checking in and check-outs without wasting any minute. This will help the customers to know when their room is ready and by when they should vacate!

Read More: Hotels check in-checkout my business

#6 Rich Snippet for Events on your desktop

It was in 2018 when event rich snippet started to show on mobile searches only. Contrary to the Google updates, twitter user-Brad Brewer noticed Google displaying revamping versions of events rich snippet on the desktop.

Read More: Rich snippet event on desktop

#7 A bug which showed mobile search result page full of ads

Well, this was a pure act of bug. It was claimed by Fibre Marketing when new mobile search detected that the search result of the mobile got opened with 14 ads. Well, a clearance message also rolled out specifying that ‘Google didn’t do intentionally even not for test purpose.’ Later, Google also claimed, “ We didn’t intend to show these extra ads. This was a bug impacting a very small number of queries and it has already been fixed.”

#8 Google-Speakr as your Useragent

With the rise of home assistant and Alexa at home, google clears out the air of recent Google updates. This saw many talking related to Google Useragent that named Google-Speakr. Many of the online users also categorized it as google assistant.
However, Danny Sullivan replied, “useragent used when Google Go fetches a page to make sure it has the most up-to-date information before it translates it to read aloud. We’ll see about adding documentation.”

Read More: Google Speakr Useragent

#9 Bidding strategy made easy with Google

Gone are the days, when you had to set bids manually and according to your concerned industries. This bidding strategy uses the Google machine which amplifies ‘more conversions for set campaigns’.

TrueView

Perhaps, according to Google Updates which claims smart bidding strategy that helps advertisers who spontaneously uses TrueView for their campaigning process. Well, this will mainly cater for low running targeted bidding and their campaigns are not meeting the recommended level of positive conversion.

Read More: Easy bidding strategy in Google

#10 Pepping up new security issue tab in Google Webmaster

Your Google Search Console is all covered with a security feature. It said, “We hope you don’t need to use a security issue tab in your console.” The user will find this new feature under Search Console sidebar.

Read More: New security issue tab in Google Webmaster

#11YoastCon : Live Indexing for Google Bing

Yes, you read this right. YoastCon is coming up with live indexing for Google and Bing. This will get implemented for both free and premium users which will be seen from March end this year. Adding to this more, Yoast also confirms that this will be helpful for updates and publish which will be shown on Google indexes and Bing. 

#12 Parallel Tracking for displays and video ads by Google

This change will certainly bring more direct conversions through ads. Parallel Tracking is assumed to increase the preference for Google Ads as this will take the users directly to the landing page after they will click on an ad. Google will launch the new parallel tracking update on May 1st, i.e., it will be available from may but it will become mandatory by July 1st.

Read More: Google Parallel Tracking Display Video Ads

#13 Quick review responses directly from Google Maps

A direct way to review the responses directly from Google Map is already out! Kara, Community Manager at Google My Business community forum confirms the claim. This has been launched for replying to reviews on Google Map through desktop, for the business owners who have Google My Business profile. Google has come with something new always and this time also it has proved the same.

Read More: Business owners answer reviews Google Maps desktop

#14 Google ads yet to welcome click shares to search campaigns

Now, you will get click share for Search campaigns that will be released in some time. It will be available at the campaign, ad group, and keyword levels.

According to Pallavi Naresh, the Product Manager at Google Ads on 11 February 2019, has announced that now reporting of click share will also be available for search campaigns.

Read More: Click share for search campaign

#15 Upgrade your business listing on Google My Business

Google has finally come up with ‘Future Opening Data‘ Feature. This feature enables local businesses to make their appearance in customer’s mind and Google search engine before the launch of the business.These features includes two major updates like:

  • Google Ads Location Extension Phone
  • Local service business

Read More: Business Listing on Google My Business

#16 Is Google Search Console is facing dropping clicks for your Web too?

Search Engine giant-Google has come up with a new Google search console that tells the user when their site has seen a change in ranking. The new notification feature presented by Google search Console was noticed in late February.

According to a Twitter user @Vance Moore III who posted an image that showed google search alert from Search Console. The image tells ‘48% drop in weekly for property https://www.domain.com/’. This further goes with lines, ‘Search Console analyzed your performance report and found that your site had a substantial drop in clicks last week compared to the previous weeks.’

Read More: Attentions! Is Google Search Console facing dropping clicks or is it another update?

#17 Google is Testing Favicons for the Top-Stories Carousel

Google in its earlier tests has shown favicon in the snippets. But, this time Google tested  Favicon for the Top Stories Carousel for the related searches made. To support the same, Jon Henshaw tested this himself and shared the results on his Twitter account.

Read More: Google is Testing Favicons for the Top-Stories Carousel 

#18 Google say NO to ‘view image’ & ‘search image’ tab!

It came with a big-blow when search engine giant Google removed ‘view image’ tab and ‘search by image’ tab from its image search page. Now, the world will experience Google update image search in their results!

Well, this took place when Google allowed the user of the Getty images to use their images without their permission, copyrighted image or giving credit to them. In support of this, Google and Getty’s image signed a deal after which Getty images inboxed their contributors and patrons about their dropping off a complaint from the European Commission.

#19 Google Launches Shopping Product Cards Buttons On Desktop Search

Earlier, when any such query was made, Google used to show the search result cards from different platforms. Now, Google shows a separate shopping product card on the right panel of the search window.

For any product you search, you will see the product card appearing on the right of your screen. The product card contains reviews, shop button, product details, and variants if any. 

Google search engine

Read More: Google Launches Shopping Product Cards Buttons On Desktop Search 

#20 Google Updates Hotel Review Experience on Desktop

Adding a new framework to our existing blog Hotels Check In Check Out Feature added to Google My Business, Google has something to add.

Kara, the community manager at Google had announced that Google has updated hotel review experience on desktops.

Hotel Review Experience in Google Updates

She informed that Google had updated the way reviews were displayed on Google Map while using Desktop.

Adding to this she also confirmed that desktop Google Map reviews will be displayed only from Google users and third-party providers like TrustYou. [TrustYou is a software crafted for hotel owners to improve the booking rate, reputation, and to increase customer satisfaction.]

#21 Google Search Algorithm Updates ravels in March too!

It has all started from February 2019 and well it continues to go large and wide in March too. Google Search Algorithm Updates sizzled many of the SEO practices with fumes and steams. Google continues to scale up its update with topics like google maps, google analytics, canonical URLs, social media, search algorithm and much more.

Read More: Google Search Algorithm Updates erupts with more news

Everybody in this online driven world, wants to multiple as much as backlinks as he can for his website. But, it doesn’t mean that you tend to gain malicious backlinks. It could be dangerous for your site.

Google has recently come up with an adequate updation that states:

Well, this was on the context of a tweet which came on his way

In a nutshell:

Well, I can expect that this google updates story will help you to tap the related news. This includes google analytics, google search console, online marketing, campaigns, SEO search engine and much more.

Google is the giant machine of the digital world. Here, SEO or Search Engine Optimization play as wheels to make your site page read by the spider. If you are already harnessing web visibility, optimizing it and thereby checking its index, you seriously need to  check these updates.

voice searches

Stay updated when it comes to your eCommerce web! 

Published On: March 23, 2019 / Categories: eCommerce, SEO /

About Himanshu Rauthan

He is an entrepreneur, Co-Founder at MakeWebBetter, BotMyWork and the Director of CEDCOSS Technologies. He multi-tasks as a programmer, researcher, writer and strategist to manage multi-disciplinary projects and to navigate complex challenges. He is passionate about building and scaling eCommerce development and managing digital marketing.

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