Search engine visibility is today’s hot cake in the industry. Report says that Google search results fixes its stand #1 position in US which is crucial for many online businesses to get ranked on the first web page with 91.5% traffic.
Taking help from this, it is clear that Google search result stands as an important platform to depart business information.
So, if you want to scale up your business and be a leader in this competitive market? Search engine visibility is the most crucial thing for any potential business.
But, this is not enough.
Google confirms that the searches that comes on page 2, 3 and beyond tends to receive traffic with a minimal number of 4.8% and 1.1% respectively.
So, building brand awareness, social activeness or generating loads of content for different mediums stands insufficient, if website visibility is not good.
Through this blog, I will share some interesting ways which you can implement easily, without any marketers help and are under your nose.
Top 8 Best ways to scale business over Google’s Search Engine
1. Google My Business
Google My Business Setup:
Having an online business are not enough if you do not have visual branding. Search engine visibility is the much-needed thing for any small business or startup. So, if you want to attract some local visibility or want to experience local search ranking at first then this can be your pick.
Steps to create Google My Business Listing
- Log in to Google Account where you will link to your business. ( or simply create one if you do not possess)
- Then, Go to google.com/business and move your cursor to the right-hand corner to find ‘Start Now’.
- There, enter your ‘Business Name’. Click on ‘Next’ to proceed.
- Then, enter your business address with complete details of country/region, street address, city name, state and other options. Click on ‘Next’ after filling up every detail.
- Now, choose the most accurate business category under which your potential business sands.
- Add the business phone number or website.
2. Google Search Console Setup
- First, Go to Google Search Console.
- Then, from its web page click on ‘Start Now’. If you already have Google synced into your account, you just need to enable the same here.
- Then, enter the URL of your website. And, click continue.
- Followed by, you will be asked for verification in four ways i.e.
-If you have access to the root of your website. You can upload html file.
-If you can manage your hosting, you can verify the provider.
-If you access Google Tag Manager, you can verify it through Google Tags.
-By quickest and easiest method, verify ownership via Google Analytics Tracking ID.
3. Google Analytics Setup
- Firstly, create or sign in to your Google Analytics account. Here, you can start up for free or sign up to your account and sign up in to analytics.
- Setting up a balance in your analytics account. This means that here you can use your concerned website and app with the collection points in data.
- Establish your analytics on the basis of geographic location. Here, you can create multiple filters for your data and the target audience you are pitching too.
- You need to follow the rules strictly and add tracking code to your website. This will help to fetch data for your analytics.
4. Xml Sitemap/Analysis
- First, open a text editor.
- Then, make your declaration at the top of the page. For instance – <?xml version=”1.0″ ?>
- Now, you can organize up your tree structure with a root and child elements, simultaneously.
- Check and verify your tree for any errors, like missing tags. Remember, all elements must have a closing tag.
- Finally, you can save file in XML format by using .xml as the extension
After creating xml file, now you need to analyze the file. For this, you need to follow these steps:
- Firstly, keep note with all the urls that are present in the XML Sitemap. This may include indexable and canonical elements.
- Mention the urls which are noted in the xml sitemap, but are discovered in the crawl. This may need to be updated which has gone un-noted with any purpose or went missing.
- Take care of the orphan url which are present in XML sitemap but is not discovered during the crawl.
- Keep a note with the non-indexable type of url in sitemap. You just need to remove the url and fix the indexability.
- Maintain a check that no same url should mention in two or more sitemaps. This is not a problem, but need to fix at once.
5. Schema & Structured Data MarkUp
- First, Go to Google managed Structured Data Testing Tool.
- For testing your structured data, you need to paste your URL on the dialog box and go to ‘Run the Test’.
- After pasting the URL, within seconds you will receive the report.
- Through five sub-heading, you can detect the error. Sub-headings like: WPHeader, WPFooter, Product, Review, Site Navigation Element.
- These five sub-heads are further segmented on the basis of three criteria. This includes: errors, warnings and items.
- If any error, warning or discrepancy is detected, then it shows up.
- Add markup to your web page.
6. Local Business Citation & Listings
While structuring local visibility listing, you need to fill up the form on specific fields like:
- Business name/title
- Address
- Phone number
- Website URL
- Categories
- Description
- Tagline
- Social profiles
- Images
- Additional media
- Alternate phone number
- Fax number
- Certification
- Brands carried
- Payment forms accepted
- Attributes
7. Plan for your Products and Services
To grab better website traffic, you need to segment all your products and services. To acknowledge better, you need to answer a few questions before you plan your products and service.
- Is the product or service produced needed?
- By when you will be launching your product to the market?
- What makes your produce and service different from others?
- Is the price range of your product and service reasonable?
- What type of turnover you expect from the service and product developed?
8. Optimize your Website with basic SEO Techniques
Search engine visibility is everything. You cannot just let your website and its content sit over the web page. You need to enhance the usage of keywords in the web page. There are some techniques which you can incorporate.
- On-site SEO
- Title Tag
- Meta description
- Internal Linking
- Header Tags
- Image name & Alt tags
- Bolded text
- Off-site Optimization
- Organic links
- White Hats
- Black Hats
- Monitoring results
After you are through this, you need to maintain a good rapport with the content you are producing for your audience, extend positive website user experience, choose the content which might provide significant value to your market audience.
Additionally, here you need to enhance your website traffic for better conversion rate. Understanding your customer with their wants is a crucial yet important aspect. But, you need to provide something to your customer so that they could search up your business and thus get your business information.
Final Words
It is true that it is a dream of every potential business to show-up their work through Google marketing platform. Remember, it’s all a game of search engine visibility. The more your content (text/image/video) is visible over the google search result, the better and higher it receive readability.
As supported by Inbound19 Speaker-Dan Gingiss, he says that-’Don’t just create content. Create Experience’. Customer experience is vital for every business. Working towards will definitely frame remarkable customer experience.
Social media tycoon also shares stats which shows the amount of content generation everyday.
| 6 Million Blog Posts | 5 Million Tweets |
Indeed, you need to keep every metric of google search balanced for your business.
Catch up with us, if you want any support or have any query related to Search Engine. And, we will make sure that our esteemed expert with contact your sooner.