The Potential of HubSpot CRM for Manufacturing | An Ultimate Guide

What should a manufacturing company do to succeed today? Simple, they should create great products, right? Unfortunately not. In the current business environment, it is all about providing a delightful, end-to-end customer experience. And a robust customer relationship management platform, like the HubSpot CRM for manufacturing, can do the trick! 

In this blog, we’ll talk about the challenges that manufacturers face, such as having to deal with data scattered across outdated legacy systems and trying to find ways to avoid disjointed teams and processes. Furthermore, we’ll find out how and why the HubSpot CRM can help manufacturers attract leads, strengthen customer relationships, and boost sales.  

What’s more? Somewhere in this blog, you’ll also find a FREE checklist regarding the HubSpot CRM for manufacturers. So, read on as it unfolds.  

Need for Digital Transformation for Manufacturing Companies

Traditionally, manufacturing firms have employed legacy systems for business operations. Usually, these include ERP systems, spreadsheets, etc. Consequently, this results in isolated data and loads of time-consuming manual work. Of course, these systems have worked well for manufacturing companies for a long time but the ecosystem has changed now. 

Why? Because the B2B sector today demands seamless communication, quick business operations, and personalized customer service. Unfortunately, a bunch of outdated systems can’t quite deliver on that front. 

In short, here are some challenges faced by manufacturing businesses:  

• Little to no visibility into customer and partner interactions. 
• A disconnect between sales, service, and operations teams. 
• Long and complicated sales cycle. 
• Absence of a complete and real-time analytics and reporting system. 

These problems seem too much, right? But hey, manufacturers need to find a way to avoid these in their business operations. 

Meanwhile, that’s exactly what the HubSpot CRM delivers!    

What is HubSpot? Why is it a Game-Changer for Businesses?

Obviously, HubSpot is an all-encompassing CRM platform that brings together marketing automation, sales enablement, customer service, operations, and content management into a centralized, unified system. 

Moreover, thanks to its customizable sales pipelines, intelligent automation workflows, robust analytics and reporting, seamless integrations, and ever-evolving AI capabilities, HubSpot can offer the much-needed agility and visibility to manufacturing companies.  

Furthermore, here’s a quick look at some features that make HubSpot for manufacturers a game-changer: 

• 360° customer view with every interaction across sales, service, and marketing channels, stored on one unified platform. This enables targeted and personalized HubSpot manufacturing marketing. 
• Deals and Pipeline management that can cater to the usually long B2B sales cycles, divided into multiple stages.  
• HubSpot Automation ensures users can avoid doing repetitive tasks manually and ensure better speed across operations.   
• Seamless integration to connect HubSpot with ERPs, inventory systems, eCommerce store, etc. 
• Custom Objects to tailor the CRM to the requirements, goals, and processes that are unique to the manufacturer’s business.   

Overall, HubSpot for manufacturers helps them bring their sales, marketing, and customer service data and workflows onto one platform, reducing operational overhead in the process.

Use Cases of HubSpot for Manufacturers

Now, let’s find out how HubSpot can be used as a solution by manufacturers across their entire value chain: 

For Generating and Nurturing Leads 

Using certain functionalities, HubSpot manufacturing marketing allows companies to efficiently attract and convert targeted leads. Here’s how:

• HubSpot workflows for creating automated email nurturing campaigns to engage leads and advance them in their HubSpot buyer’s journey.
• HubSpot’s content capabilities to create SEO optimized content that informs and converts. 
• Lead segmentation and scoring based on behaviour, engagement records, and more. 
• Lastly, automated assigning of leads to sales reps and distributors for clean and clear operations. This is also an important functionality when it comes to HubSpot manufacturing automation. 

For Sales Enablement 

Besides, HubSpot for Manufacturers also streamlines their entire sales process by: 

• Creating deal stages and sales pipelines, and customizing them according to their business requirements.  
• Generating quotes and proposals with the help of HubSpot tools, which makes the process faster and smoother.  
• Using HubSpot’s robust performance and analytics tools to review the performance of the sales teams from one centralized platform.  

For After-Sales Support

Subsequently, a quick and responsive customer service is critical for manufacturers, as it is for every other industry today. HubSpot for manufacturers makes it simpler, thanks to: 

• HubSpot’s ticketing system allows businesses to track, manage, and resolve customer queries from one central portal. 
• Moreover, an extensive knowledge base and customer portal within HubSpot, which allows manufacturers to provide customers with helpful self-service options.   
• HubSpot feedback surveys and CSAT tracking to gauge customer sentiment and identify areas where customer service can be improved. 
• Lastly, the HubSpot manufacturing automation capabilities to automate service reminders to ensure that nothing is left and customer issues are promptly resolved. 

For Enhanced Efficiency in Operations 

Certainly, roadblocks in operations can slow down and even stunt growth for manufacturing companies. Here’s how HubSpot for manufacturers can help them avoid it: 

• Firstly, HubSpot for manufacturers allows them to align their marketing, sales, and operations with real-time and accurate data. 
• Manufacturers can generate automated reports and dashboards to get a complete picture of the business performance. 
• HubSpot allows users to trigger alerts in case any deal is getting stagnated or if there are any delays in customer service. 

Notably, this is just the tip of the iceberg as far as the potential of HubSpot CRM for manufacturing is concerned. Eventually, there’s a lot more that users can do to leverage HubSpot’s limitless capabilities to grow their business. 

HubSpot CRM for Manufacturing: Here’s What the Numbers Say!  

As the popular saying goes, “statistics don’t lie”. So, let’s see what the numbers say when it comes to the potential of HubSpot CRM for manufacturing. 

• After using HubSpot for 12 months, manufacturers have reported a whopping 129% increase in inbound leads. 
• HubSpot CRM for manufacturing companies has also resulted in a 23% increase in closed deals after a year of usage.  
• In terms of attracting users, manufacturers have reported a 162% increase in website traffic after a year of using the HubSpot CRM. This statistic alone speaks volumes for HubSpot manufacturing marketing capabilities. 
• Real-world HubSpot success stories for manufacturing companies feature manufacturing industry leaders like Boyd Corporation and Cold Jet getting high-quality leads and boosting lead response times, thanks to HubSpot CRM. 

So, on the statistics front, HubSpot CRM for manufacturing companies has delivered actual results across different aspects of their business.   

Now, would you want to extract the same results from the comprehensive platform? Here’s a brief guide on how to get started with HubSpot. 

HubSpot CRM for Manufacturing | How to Get Started?  

All in all, after looking at HubSpot’s limitless potential for businesses, are you willing to implement it at your own manufacturing firm? 

Here’s a brief proven and step-by-step roadmap to help you do just that:  

• Begin by auditing your current tech stack and processes to identify shortcomings and requirements. 
• Define your goals in terms of lead flow, customer data syncing, and automating the quoting process. In other words, ensure that you make the most of HubSpot manufacturing automation features. 
• Customize your CRM with business-specific reports, deal stages, and custom objects
  
• For seamless adoption, train your sales, marketing, customer success, and service teams on how to make optimum use of HubSpot.  
• Eventually, you have to integrate your existing tools with the CRM like the ERP, accounting and inventory system, e-commerce platform, etc.
  

Working with an experienced HubSpot agency with a proven track record is suggested if your business wants to get the most out of the HubSpot CRM.

HubSpot CRM for Manufacturing: Have you made the move yet? 

For manufacturers worldwide, great products alone don’t quite cut it. It is all about seamless customer experiences across the business ecosystem. In other words, be it distributors, your team, or the customers, a smooth flow of data and consistent messaging works as the core of a successful manufacturing business. Moreover, a robust manufacturing CRM software can help you do just that. 

Furthermore, it is likely that most of your competitors have already made the move to the HubSpot CRM (seeing the recent surge in manufacturing companies opting for HubSpot). Ensure that you don’t get left behind and make the most of HubSpot’s capabilities, right from sales enablement and marketing campaigns to customer success and support! 

Lastly, let us offer you a hassle-free and tested route to achieve it…  

Transform Your Manufacturing Business with MakeWebBetter  

Finding the right HubSpot solutions partner for HubSpot onboarding and implementation is key to sustained, long-term business success. Being a HubSpot Elite Solutions Partner, MakeWebBetter has delivered results for businesses across the globe.    

In other words, our team of HubSpot Onboarding and Implementation Experts ensure a seamless transition to HubSpot for businesses belonging to a diverse range of industries, including manufacturing. 

Experts at MakeWebBetter will first interact with you to learn your business goals before using the information to craft a HubSpot Onboarding and Implementation plan that will suit you the best. 

In conclusion, would you want to learn more about the HubSpot strategy we will design to ensure growth for your business? Let’s get on a quick call!