HubSpot CMS Themes: A Simple Tour To Web Development (With Examples)

HubSpot CMS themes play an important role to influence your company’s online presence. Any content management system is like the front door to your business. If you really need the best cloud-based content management system for your website, then HubSpot CMS is your way to go!

Since you’re already here, let me give you an overview of HubSpot CMS and its themes. Essentially if you understand WordPress themes, you’ll get these too!

What Is HubSpot CMS?

HubSpot CMS Hub is just like WordPress. Only better! Obviously, WordPress is an open-source CMS with additional functionalities like SEO, sitemap, and analytics. But, do you realize there is more than that? Subsequently, there are WordPress hosting, building, and managing expenses.

However, with HubSpot CMS, you get smooth software that lets you focus on your business while creating engaging content single-handedly. Moreover, HubSpot CMS comes with premium hosting, email marketing, live chat, SEO optimizations, and free content tools!

Features apart, let me take you through the most enticing bit of using CMS hub. That is to say, HubSpot CMS Themes.

What Are Themes in HubSpot CMS?

HubSpot CMS themes are an essential part of building an engaging and converting website. Creating your website involves creating various website pages, landing pages, and blog pages separately, or by using a template.

They enable developers to construct flexible asset bundles that can be easily transported from portal to portal using HubSpot CLI tools. Additionally, they also allow developers to use guardrails to ensure that websites remain consistent over time.

Themes are the best addition to HubSpot CMS Marketplace so far! Not only for Developers but Marketers and IT teams too!

That is to say, if you have expertise working with themes, you can

• For one, keep your website absolutely updated.
• Secondly, AB tests your website for better UI/UX.

But, when did HubSpot CMS themes and all start? Back in 2020, on June 25th, HubSpot introduced searching, buying, and downloading themes from their CMS Asset marketplace.

What Is HubSpot Asset Marketplace?

The asset marketplace is a treasure of themes, HubSpot CMS templates, and modules for creating visually appealing website pages.

HubSpot asset marketplace also makes it easier to find these templates, modules, and themes of your choice through the following filters:

• Business Type, i.e. eCommerce, financial services, non-profit, education, technology, real estate, etc.
• Page Type, i.e. case study page, about us page, landing page, contact us page, homepage, etc.
• Page Features, i.e. filter, form, countdown, hero, carousel, event, filter, footer, header, etc.
• Price, i.e. free HubSpot themes, paid, or custom range themes for HubSpot CMS.
• Rating, i.e. 3 stars and above or 4.5 stars, etc.
• Support i.e. provides free support.
• HubSpot Service Providers, i.e MakeWebBetter, DigiKat, etc.
• Tags, i.e marketing, black, manufacturing, corporate, etc.

Similarly, HubSpot also has an app marketplace where you can find applications to integrate with HubSpot. However, if you take up a HubSpot development service, it will help you in setting up everything for your business website.

How Are HubSpot CMS Marketplace Themes Better Than the Default HubSpot Themes?

When you get your HubSpot CMS account, there are a few pre-installed HubSpot themes for creating a website. If we compare them to the ones present in the HubSpot CMS asset marketplace, then you can do far better!

Here’s How!

Default HubSpot themes are fairly rudimentary. They will create a website for you within the basic HubSpot website environment.

However, the HubSpot CMS themes from the marketplace, on the other hand, help you create a targeted website belonging to your niche.

Additionally, you don’t have to pay for all the HubSpot themes. Some are free too.

But the ones you pay for will provide you with larger features like more templates and modules along with great customer support to develop your website.

Features of HubSpot CMS Themes

Using themes on HubSpot CMS has its benefits and features. As with any other online HubSpot website owner, the two primary reasons for choosing a theme are simple:

• Firstly, website loading speed with good coding.
• Secondly, website security is updated for defending against common vulnerabilities.

Why Should You Use HubSpot Themes?

• Firstly, website creation with HubSpot themes becomes effortless. You get your central admin panel without the hassle of hiring a HubSpot developer.
• Secondly, HubSpot themes allow you to maintain brand consistency through design and color combinations across multiple templates.
• Thirdly, there are reusable sections. Using the page builder, you can rapidly locate and customize modules.
• Fourthly, HubSpot themes’ drag-and-drop is a real pleaser. It allows a non-programmer like a marketer to design and change layouts without employing or depending on a HubSpot web developer.
• Lastly, the HubSpot themes are more accessible and manageable for developers. The HubSpot developers can create themes locally using either the HubSpot CMS Theme Boilerplate or a CLI.

Components of a HubSpot CMS Theme

Basically, while working with any of the paid or free HubSpot themes, you shall work with the following.

Modules

A module is a reusable component of the HubSpot theme. You can use a module on your website page, landing page, or blog page. Moreover, for adding a module on any website page, you need to drag and drop them anywhere on the page.

The HubSpot modules are also customizable. I’m naming a few modules, for example, accordion, counter, header, footer, navigation, etc. Different HubSpot themes offer different numbers of modules. For instance, the Academia HubSpot theme has 27 modules.

However, some default HubSpot modules allow you their functionality. For instance, the button, CTA, divider, menu, etc.

Pages

Pages are everything you see arranged on the screen as you scroll after clicking on any hyperlink. Roughly there are several types of pages, both necessary and optional, on your website. For example, news or search with results page is not as crucial as a homepage or about us page.

Homepage Example for free HubSpot theme- Charity

With HubSpot CMS themes, you can create website pages, landing pages, and blog posts. Select the type of page you want to create, and start adding modules and editing its content the way you like.

HubSpot CMS Templates

As the name suggests, templates in HubSpot themes are a ready-made framework for your website pages. These are like pages, only set for customizations according to your audience and requirements.

Example of Free Environmental HubSpot Theme Templates

Templates work greatly to save time in creating pages for your website. Not just for a time crunch, but otherwise too, they are great to avoid all the extensive design you might have to go through.

Using HubSpot themes with numerous templates, all you have to do now is add your outstanding content, modify layouts, and launch your new website sooner. Additionally, it saves you from a lot of coding.

What Should You Look for in a HubSpot CMS Theme?

If you’re looking for a HubSpot theme for your HubSpot CMS, there are a few things you’ll need to consider.

1. Some basic requirements of an ideal HubSpot theme include mobile-friendly, highly customizable, responsive, easy theme settings, DIY, lightweight, great post-purchase support, etc.
2. The HubSpot themes’ design should align with your website’s goals and visuals.
3. Keep in mind your buyer’s persona. The HubSpot theme design should be appealing to your audience.
4. All the features in your HubSpot theme should not add complexity to your design. The user should find it easy to navigate through your website.
5. To maximize your search rankings, the themes should follow technical SEO.

How To Work With HubSpot Themes?

You can directly download and use the free HubSpot theme from your HubSpot portal. However, for a paid theme you need to purchase one.

• From your HubSpot account > locate & click marketplace icon > select HubSpot Asset marketplace > Browse themes on HubSpot using filters.

How To Change an Active HubSpot Theme?

In order to use an active HubSpot theme:

• Login your HubSpot Account > Marketing > Website > Website Pages
• Click create button > select website/landing page > name the page > choose template page will appear

• From the theme dropdown, click change theme > choose from the theme library > click select and continue

Tips for Using HubSpot CMS Themes

Whether or not you are using a theme in HubSpot CMS yet, these tips will be helpful for you.

1. When it comes to website themes less is more. Refrain from downloading many free themes at once even though you might never use them.
2. Begin with fixing your HubSpot global theme styles and modules. You can find global styes from the edit theme settings option.
3. Use appropriate-sized and clear images on your website for faster website loading.
4. Restrain the use of fonts on different website pages. Using too many fonts looks haphazard for sure.
5. Don’t forget to add system pages like error 404, error 500, etc.

Best HubSpot CMS Themes (Free & Paid)

The following are a few examples of HubSpot Themes that you can use for different purposes. The following are some best paid and free HubSpot Themes:

Web Trappers

The Web Trappers is the best modular free HubSpot theme by MakeWebBetter. Best for marketing, this theme enables you to create highly converting website pages.

Its features include

• Mobile-first approach
• 1000+ installs
• 14-page templates, 14 system templates, and 39 drag and drop modules
• 2 hrs free live theme support

Austin HubSpot Theme

Austin HubSpot free theme is a good option for marketing, bogging, design, or industrial websites. It has a charm in creating highly converting pages for your business website. Moreover, it also won the HubSpot Theme challenge 2021.

Its features include

• Multiple header layouts & 4+ Blog layouts
• 37-page templates, 15 system templates, 19 sections, and 32 modules
• DIY theme with drag and drop modules
• Multi-language support
• Free email and live chat support

Strontium Multi-Purpose Theme

The Strontium multipurpose theme as the name suggests is not a niche restrained theme. Any business regardless of its nature can use it. It is a premium HubSpot theme with dynamic settings and covers everything for $299.

Its features include

• A highly flexible theme that needs no coding
• 4 hours of powerful theme support and training
• Multiple layouts with reusable modules
• 29 Page templates, 8 system templates, and 48 modules

Elysian Multipurpose Theme

Elysian is also a multipurpose theme available at $49 for creating an aesthetic and terrific website design.

It has

• 33-page templates, 11 system templates, and 38 modules
• Email, live chat, and calling support 24/7
• Mobile-first approach and reusable templates

Atomic Lite

The Atomic Light HubSpot theme is the most downloaded theme for professional services on the HubSpot asset marketplace.

It has the following features:

• 7500+ installs
• 1 blog layout, 9 system pages, 7-page templates, and 25 modules.
• 30 minutes free consultation

Studio Canvas

The Studio Canvas is also a free HubSpot theme. It has easily customizable templates and modules for marketing businesses.

It has the following

• 5500+ installs
• 5-page templates, 15 system templates, and 17 modules
• Email and chat support only

Frequently Asked Questions

1. What is the difference between themes and modules?

Modules are portably and functionally different from themes. That is to say, consider the following: Your entire site’s look is controlled by a theme. On the contrary, the layout of a single page is defined by a template.

2. What are the top HubSpot CMS themes?

We have already discussed the top HubSpot themes above. You can buy or download any of the following:

• Web Trappers
• Atomic Lite
• Strontium
• Austin
• Clean
• Landify Free
• Atlas Free

3. How many free HubSpot themes are there?

As I write this article, there are 15 free themes on the HubSpot asset marketplace. You can directly download these from your HubSpot portal. Additionally, there are 103 free Hubspot modules and 27 free HubSpot templates.

4. Why is HubSpot better than WordPress?

HubSpot CMS is better than WordPress because as compared:

• Firstly, HubSpot has over 650 apps and integrations within the sticker price. On the other hand, even if you install 24 of the most popular plugins for your WordPress website, it would cost between $287.60 and $1338.23 a month.
• Secondly, HubSpot hosting is included in the subscription fee, while for WordPress you have to take up third-party hosting services costing between $50 to $1000 per month.

5. How does HubSpot perform as a CMS?

HubSpot works very efficiently as a CMS. You can create smart content, combine all publishing tools, get a responsive drag and drop management tool by default, and create CTA’s that catch attention for real. Additionally, it has a built-in SSL and CDN setup for security.

6. If WordPress is free, why should I get HubSpot?

The overall cost per year when compared is $300-$14,400 for HubSpot based on different plans. On the contrary, for WordPress, it amounts to $5451 to $82,558.

7. I’m currently using WordPress, how can I migrate to HubSpot?

Yes, migration from WordPress to HubSpot is possible. However, the migration process is overwhelming. Therefore, you need a migration service provider for safe and secure migration. You can simplify your migration through HubSpot Migration Services by MakeWebBetter. Contact us anytime!

8. How much does HubSpot CMS Themes cost?

There are very impressive free HubSpot themes available in the HubSpot asset marketplace. Hence, the price range of any theme for HubSpot is $0 to $1200.

9. What is included in the HubSpot development service?

A HubSpot development service includes designing the best website for your business. Moreover, you can get HubSpot blog templates designed, website templates customized, and get support post-HubSpot development. Contact us for HubSpot development service anytime.

Conclusion

They often say, ‘Don’t judge a book by its cover”. But, in the real world of online business, it’s bluntly the opposite. Subsequently, HubSpot CMS themes are a great asset that adds value and convert visitors to customers through their growth-driven approach.

If you have any related queries about HubSpot themes, HubSpot development services, or migration from WordPress to HubSpot, we are open for free consultation too! Rest you can also add your inputs or suggestions below in the comment box!