How To Activate Enhanced eCommerce For Your WooCommerce Store?

Google is working continuously to make your business strategies more analytical with the Google Analytics platform. To continue with the same purpose, Google constantly comes up with many unique and comprehensive features. And, enhanced eCommerce is one such feature.

What is Enhanced eCommerce & Why Do You Need it?

Enhanced eCommerce is a plugin for the Google Analytics platform. It aims to provide better insights into the shopping behavior of your customers and new visitors. Enhanced eCommerce when compared with standard eCommerce implementation, is more advantageous. The main benefit is that you get access to various reports and also that you can create segments based on events.

Enhanced Ecommerce aimed at making critical analysis and tracking customer behavior, an easier move for business analysts and business owners by generating 10 types of reports.

It is simple to derive deep insights now but it is difficult to be so simple without a good knowledge of programming.

Enhanced Ecommerce has given access to a variety of reports but to track each detail, you need to code it for the same purpose. Although, default code snippets are freely available at various sites but customizing it to your purpose seems not so easy and it isn’t.

To provide you with ease against such critical conditions, the “Analytics for WooCommerce” plugin is developed.

What is Analytics For WooCommerce?

Analytics for WooCommerce is a robust plugin that enables all the necessary e-commerce tracking in a WooCommerce store without any coding work.

This plugin empowers you to track your user’s behavior over every single event and each step from their arrival at your eCommerce store to departure.

As well said, “Good service is when customers come back and products don’t”. Similarly, if you know your customer’s buying patterns or behavior towards your e-store, products, offers, etc., you’ll be able to make better decisions to upscale your profits and conversion rates along with high ROI.

Analytics for WooCommerce is the best solution for your e-commerce store which can upscale your decision-making power for successive growth rates.

This plugin provides you with the continuously trackable shopping & checkout behaviors of your potential customer, product performance, listing behaviors, and various marketing campaign performance.

Now, the question must be hitting you on how to integrate “Analytics for WooCommerce” with the Google Analytics platform for your WooCommerce to enable effective tracking.

Don’t worry then, it is as simple to integrate as you can think of.

Activate Analytics For WooCommerce Plugin in Just 4 Steps!

Follow these 4 simple steps to Integrate Analytics for WooCommerce with Enhanced Ecommerce in GA-

Step 1. Download & Install “Analytics for WooCommerce” Plugin

1. To start with the process, you first need to download the plugin.

2. Once downloaded, install the plugin and get it authenticated with Google Analytics.

3. As a matter of choice, you can ensure the automatic installation of the plugin. To know more, read here.

Step 2. Enable Enhanced eCommerce Tracking in Google Analytics

Now login to your Google Analytics account. Then, go to Admin > Accounts Settings > Properties > Views.

1. Go to the admin section at the left taskbar

2. Now, under the rightmost column, select eCommerce Settings

3. Here you’ll see two options along with toggle buttons,

• First is Enable eCommerce,
• Second, Enable Enhanced eCommerce Reporting

Enable both the toggle buttons to ON mode. Save your settings.

Step 3. Get Your Google Analytics Tracking ID

1. Go to the admin section in your Google Analytics platform.

2. Select “Tracking Info”

3. Go to “Tracking Code”

4. Copy the “Tracking ID” (blurred in the image)

Step 4. Configure the Plugin

1. Log in to your WordPress dashboard and navigate to the WooCommerce tab > Analytics.

2. Enter your Google Analytics ID in the mentioned field.

3. Enable “Add Global Tracking Code” and “Enable Enhanced eCommerce Tracking”  to ON mode.

To save your settings, click on “Save Settings”

. . And you’re done!

You have successfully integrated the “Analytics For WooCommerce” plugin to your Enhanced eCommerce tracking in Google Analytics for your e-store.

How Analytics For WooCommerce Plugin is Beneficial for You?

This plugin is heavily loaded with some simple yet impactful features that ultimately benefits your WooCommerce store’s performance and also saves you much time.

• It bridges the gap between your WooCommerce store and Google Analytics
• Gets insights about the shopping behavior of your customers with Shopping Behavior Analysis Report
• Visualize Product Performance Report to analyze the performance data of individual products in a better way
• Tracks product impressions, product views, add to cart on product lists.
• Displays your Google Data Studio Reports on your WordPress dashboard via Reporting Template

And many more…

Since all the reports are visible on your store’s dashboard itself, you need not go to the Google Analytics platform now and then to analyze the data. Hence, it saves you much time and energy from scrolling back and forth between the two platforms.

The Future Vision!

With this collective approach of tracking your website, each insight contributes to your decision-making capabilities for enhancing your user’s experience each time they visit your site.

Conclusively, the main goal of any business is to convert their leads. With today’s speeding phase of users traversing different products frequently and so, it becomes even more essential to track your user’s behavior towards the minutest of details. And to have an automated regular report is like extra cheese on your pizza.

Analytics for WooCommerce plugin with Enhanced eCommerce provides you with better analytical reports that align you with your customer’s wants and needs.

What’s more, this process can take you to the desired end-term goals even if customers can’t figure out what they want.