6 Holiday Marketing Campaigns To Raise Your B2B Sales!

Marketing campaigns can propel your B2B sales.

Especially during the holiday season, when shoppers are on a buying spree.

This post will share some of those B2B marketing campaigns that are effortless and do not require enough investment. You can run them even if you’ve just begin your business.

But let’s first discuss the benefits you’ll miss if you don’t run marketing campaigns.

What Would You Miss If You Don’t Run Marketing Campaigns?

Stopping advertising to save money is like stopping your watch to save time.

– Henry Ford

By not advertising, you don’t save money, and also you miss out on some amazing benefits at your store.

Let’s look at them:

• More Chances of Sales

Marketing campaigns in holidays fuel your chances of selling more products.

That’s because buyers are on the verge of shopping more in the holiday season.

The reports say that holiday retail sales spending in the US has been on the rise since 2009 and reached $843.4 Billion in 2021.

This tells how crazy people are for shopping in the holiday season.

And you can exploit this opportunity by promoting your products through holiday marketing campaigns. Such campaigns would help you get more eyeballs, and the more people see your offers, the more chances of sales.

• Increased Average Order Value

The average order value is the average amount a customer spends on an order at your store.

And in the holiday season, you have an opportunity to give this average order value a hike.

As I said in the previous point, marketing campaigns help you get more eyeballs. And the more traffic you get, the more chances of selling. But you can take this game to a level above.

You can offer relevant products for upsells or cross-sells before or after checkout, whatever suits you. These additional offers would increase impulse purchases at your store. And the growth in impulse purchases would result in better average order value.

• Genuine Reviews and Feedbacks

Nothing explains your products better than customer feedback and reviews.

Also, reviews influence other customers’ buying decisions as well. 72% of users don’t take any buying action until they read reviews.

It’s clear that holiday marketing campaigns get you more traffic.

And you can cash in this traffic to collect feedback and reviews on your products. These reviews will expose the loopholes and strong points of your products and allow you to polish them more in order to make them better.

• Exposure to A Wider Audience

Exposure is what every small business seeks.

And holiday marketing campaigns can give exposure to a wide group of audiences very well. Here’s how.

When you run a B2B marketing campaign, you can often decide what kind of audience you want to target. Or what sort of channels do you want to run your campaign on?

Selecting an audience or channel showcases your campaigns to more people. Thus giving your brand more exposure.

• Better Profits

You can’t run a business without making a profit.

And holiday marketing campaigns have amazing potential to increase your profits.

Using B2B marketing campaigns, you make more sales during the holidays. Also, you get a chance to increase your average order value. And both these factors are directly proportional to your profits.

6 Best Holiday Marketing Campaigns to Soar Your B2B Sales

Not every marketing campaign would get you to record sales.

That’s because not every holiday marketing campaign is suitable for your business model.

Hence, I’m sharing only the best holiday marketing campaigns that are apt for your small B2B business. And you can execute them with ease to get maximum results.

1. Abandoned Cart Recovery Campaign

In this campaign, you persuade those users who added a product to their cart but didn’t purchase it. The goal of this campaign is to make users complete their order to recover your potentially lost revenue.

Cart abandonment costs eCommerce brands $18 billion of sales revenue each year. Making this campaign more important to run.

In this B2B marketing campaign, the brands use automated workflows to send an email containing the abandoned cart URL of the user.

If clicked, the user will be redirected to her abandoned cart where she can complete her order.

At MakeWebBetter, we use HubSpot CRM to run abandoned cart recovery workflows. Here’s how you can create such workflows using HubSpot CRM:

• Login to your HubSpot portal.
• Navigate to Automation > Workflows or Workflows directly from the above menu bar.

• Click on Create Workflow button and start creating your abandoned cart recovery workflow.

• Configure your workflow by adding triggers, delays, emails, properties, etc.
• Once done, test your workflow and Publish it if you’re satisfied with it.

2. Gated/Ungated Content Asset Campaign

Another B2B marketing campaign you can run for your B2B business is promoting your gated or ungated content.

Simply put, gated content is one that requires some sort of user data to be accessed. For example, a checklist users can access after providing their email addresses.

On the other hand, ungated content doesn’t require any user data to be accessed.

So if you’re a content-driven agency, you can create helpful content and promote it using marketing campaigns in the holiday season.

For instance, you can create a buying guide for your audience and promote it using marketing campaigns. I’d recommend you to create gated content and then promote it through campaigns to generate leads effectively.

Here’s an example of how you can create a campaign to promote your content in HubSpot CRM:

• Login to your HubSpot portal.
• Navigate to Marketing > Campaigns from the above menu bar.

• Click on the Create Campaign button.

• Add the details of your campaign like your Goals, Audience, Budget, etc. and click Create and your campaign will be created.

After creating your campaign, you can attach assets to it.

For example, if you want to promote an ebook, you can create a form users can fill to download that ebook. And then attach that form to the campaign.

3. Giveaway Campaign

Giveaways are the best holiday marketing campaigns to attract traffic, customers and conversions.

According to reports, contests and giveaways have a conversion rate of 34%. That’s higher than any other type of content.

There are many tools and plugins these days that let you create and run giveaways on your website.

RafflePress, Wishpond, and WPForms are some of the best names in this list.

But if you don’t want to use a plugin, you can run a giveaway without them.

In a giveaway, if you’re a B2B business, you can give free products or their trials to your customers. You may think that giving away products for free would cost you a lot.

But on the other hand, you’d get a bunch of paid customers you can target later to sell your products or services.

4. Targeting High-spending Customers Campaign

If you already have a decent user base, you must be having some high spenders as well. Those who spend the most amount of money at your store.

And targeting those high spenders would be the most fruitful decision for your business. Hence, you can run a holiday marketing campaign to target your high value customers.

How can you do that? Let me tell you.

You can segment your customers based on their spending value. You can use RFM segmentation for this. Once you segment them, you’ll have a list of your high-spending customers.

Now you can create a personalized email with your best offers and send it to those customers. And since they’re already your best customers, they’ll be more likely to grab on your offers.

You can create such a campaign using HubSpot in a few steps:

• Login to your HubSpot portal.
• Navigate to Contacts > Lists.

• Create a list and add filters accordingly so that it stores all the High Spending Customers records. And then save the list.
• After you have the list, go to Workflows.

• Create a workflow and configure it accordingly so that it sends email to each customer who enrolls in that High Spenders list.
• Save the workflow and now any user who enrolls in your High Spenders list will get emails of your offers.

5. Upselling Campaign

Every eCommerce business uses upselling and cross-selling these days. Amazon’’s “Customer Also Bought” is a perfect example of it.

Why do businesses use these upselling methods?

Because upsells can positively impact your store’s Average Order Value or AOV. It can increase the number of impulse purchases or unplanned purchases which leads to more spending. And eventually results in more AOV.

You can also run an upselling campaign in the holiday season to push your revenue graph.

You can recommend relevant products on your product pages for cross selling. Or you can offer post-checkout upsells on Thank you for your order page. And you can even deliver post-purchase upselling emails through workflows once the customer makes a purchase.

6. Targeting Browsing-only Customers

Every business has some customers who just browse, don’t buy.

If you also have such customers, then you must target them through a holiday marketing campaign.

You can create an email campaign for such customers with some special offers. And once your sales or offer is almost over, you can send them the email.

These emails can persuade those non-buying customers and bring them to your store.

You can create such campaign in HubSpot CRM by following the steps below,

• Go to your HubSpot portal and navigate to Contacts > Lists.

• Create a List with records who haven’t made any purchasing activity.
• Save the list of those records.
• Then navigate to Workflows in the CRM.
• Create a new workflow and enroll the members of the list you created.
• Then configure your list the way you want by adding delays, emails, and more.
• Save the workflow once you’re done and now all those browsing-only customers will automatically receive emails.

Conclusion

Those were some of the most easy to implement holiday marketing campaigns for your B2B business. If you’re also getting ready for the festive season, these campaigns should be in your list.

Though these campaigns are easy to build and run, if you still need experts to create them for you, let us know.

Our experts can guide you on how to create such B2B marketing campaigns and make the most out of them since this is what they do every single day.