Google Search Ads 360 is the premium-level of Google Marketing Platform. It facilitates advertisers to control campaigns across multiple search engines platform. Also, it has added auction-time bidding in google search Ads 360.
For Google Search Ads 360 users, this will help more with Smart Bidding capabilities provided by Google Ads. It works with the help of machine learning to make real-time bids on the basis of a number of data received such as device, location and time of day.
This bidding strategy observe your ad-account data history, like conversions recorded by Floodlight, conversion tracking system of google marketing platform, and other signals. It helps to guess when a conversion is likely to occur from a click. A Google Search Ads 360 bid strategy observe campaign performance almost every 6 hours to set updated keyword bids and set or suggest bid adjustments.
Key points when using Auction Time Bidding
- As Auction time bidding work with the help of machine learning and it requires data to understand, Google says Auction time bidding will learn firstly for a week and then it begins setting auction-time bids.
- According to Google, hundreds of advertisers join and uses the beta version and saw, on an average, a conversion increases by 15 to 30% and give better ROI
PS: This month we’re running a FREE PPC Consultation, for our users, on great demand. So, if you need help, you can contact us to discuss your current PPC strategy. We’ll help you out, with something better.