Google Analytics Services & Analytics Experts: What Is The Need?

Mac – “You run a business. It isn’t something difficult!”
Joe – “Yeah right! What made you feel that?”
Mac – “You have such an easy life… Just going to your office, taking decisions on the issues,  signing of cheque payments, attending few calls and all. What a hectic task indeed!”
Joe – “You think taking decisions is easy?”
Mac – “If not easy then not difficult too..”
Joe – “Ohh yeah… Wanna try taking my place for a day to know what it actually takes?”

The above conversation is endless. This simply shows that one who is not handling business will never know the difficulties of running a business successfully.

Not sure about earlier times but, in the modern era, with vast data and digitalization, running a business successfully is definitely a tough job. The business holders, nowadays, have to and need to analyze all the previous data before coming to any decision.

Talking about online businesses or e-stores, in particular, most of them have an associated analytics account. But, they aren’t aware of what they are looking for in the analytics?

The biggest irony is that analytics is often performed without any Google Analyst. And as you know, a deer may run fast, but he’s not going to ever outrun the cheetah. So, hire an expert or an agency if you’ve not got one of these.

In this blog, further, we’ll be targeting 2 most important sections for any store online.

  1. Why you need Google Analytics Services for your business?
  2. Why you need a Google Analytics Expert to perform business analytics?

1. Why you need Google Analytics Services for your business?

For a successful business, it’s vital to strategize growth plan in accordance with the previous results. Hence, analytics has proven to be the base for successful business ventures. Although there are many platforms that provide analytics services, Google Analytics services are the most accurate from all of them.

The reasons why you should consider Google Analytics services for all your business analytics are –

  1. The biggest advantage is that it is a freely available version with plenty of features, enough to analyze data of a small to medium size online business.
  2. Google Analytics guarantees the accuracy of results
  3. The metrics used in GA are more specific to sessions rather than clicks and hits.
  4. It uses better “Filters” to check whether the data is coming from a bot or simply from an individual. Hence, if you compare the results of GA with other analytics tools, you may find the GA results lower than the other tools. This is because not all tools filter out the bots and real people.
  5. Google Analytics uses cache memory to track traffic from various sources. Hence, it tracks every new user and logged-in user differently.
  6. GA provides multiple views to read the results in different ways like data tables, performance charts, percentage representations, term clouds, and pivots.
  7. With GA, you have the opportunity to create your custom goals and set alerts for easier tracking of goals.

….and many more!

Google Analytics Services involves 3 major sections, namely, Audits, Implementations, and, Analysis & Reporting. All these services go hand-in-hand with each other.

Firstly, assess the business objectives & data to determine the direction for setting up the Google Analytics services for the business with Audits.

Secondly, all the suggested customizations, goal-setting and tracker-setups are Implemented.

Thirdly, the data received from the implemented configurations are tracked and Reports are generated based on the Analysis.

Sounds easy???
Hope it is.. 😉
(Read on further to get the answer to this question)
Heading to the next concern, let’s see the importance of an analyst for your business.

2. Why you need a Google Analytics Expert to perform your business analytics?

Reading graphs and understanding data isn’t a big thing but generating important insights from those graphs and data is the thing that analytics experts do!

The reason I am focussing on hiring an expert analyst for your analytics services is because of their skills, efficiency, and experience.

Obviously, not everyone possesses the skills that are required for being a data analyst.

Data Analysts don’t work in the present. They either study the past or predict the future. So, being a data analyst requires one to hold a few additional skills. Data analysts see the data in a completely different way than other individuals. They are the visionaries.

An analyst is an expert who solves complicated business issues with skills like –

  1. Rendering business problems for which analysis is being conducted.
  2. Exceptional problem-solving and strong communication skills.
  3. They know how to visualize the data and also have an understanding of what may drive traffic.
  4. They have the most updated knowledge of their field, be it business, technical or any other.
  5. An Analyst knows that learning is their regular process. So, they are pretty good at learning and adapting to abrupt sudden changes in technology.
  6. The top skill is their level of patience. They know that analysis needs its own time and hence are very much patient with their work.

Specialized Google Analytics Experts have all the above-listed skills and deep knowledge about the handling of the Google Analytics platform. They don’t directly jump to the insights. GA Experts follow a dedicated pathway before delivering any insights and reports.

The Analysis Project

Analysis of the data is not the “only job” of an analyst. They have whole background research of the business in their part.

Are you a fan of “Sherlock series” or any “crime thriller series”? If yes, then you must be knowing, to find the culprit, and the reason behind the crime, detectives often go to the minutest of details.

Analytics experts do the same too!

They move into the deepest history of your business first and derive the answers to the questions they prepare. These questions help them in finding the reasons and answers to enhance the current state of your business.

Once the analyst is all set with the answers, they move onto the framework, ie. Google Analytics platform. If the account already exists, analytics experts modify it for better results. If the experts are setting up a new account then they already know how they have to move…
(Setting up your own account – refer the Google Analytics guide for better help!)

After the account set-ups and modifications, Google Analytics experts create intelligence events and annotations for the easier readability of the graphs and insights.

Experts work with the time and not against it. They set the metrics, dimensions, views, and custom segments. Then they leave it all for some time to monitor configurations and the traffic that is coming from the website.

For every analysis, they check the graphs and reading in the multiple views offered by Google Analytics & generate performance reports that are easily readable.

Summing Up…

Data will talk to you if you’re willing to listen to it…
– JIM BERGESON

As quoted above, Data indeed has a lot to say and not everyone is capable of hearing it. Experts in the business field may derive the insights from the data on the peak of their experiences. But tell me if everyone in your business holds the same level of experience if not expertise?

Certainly not!

This is where the expert analyst comes in. They help you with their expertise and combined experience to deliver effective strategies… We do know the benefits of Google Analytics. Yet, there are many hidden benefits and tricks that an expert analyst may follow to completely transform your brand reputation in the market.

Hope you got what you were looking for… For a healthier discussion, please leave a comment 🙂

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