Google Ads delivery method determines how Google will spend your daily budget. If you choose Accelerated Delivery over Standard Delivery then Google attempt to spend your daily budget faster.
Google Ads has postponed the recent announcement made on August 19, 2019, about an upcoming change in ad delivery. They estimated, that they are removing Accelerated Ads Delivery on October 7, 2019.
Google says from October 7, 2019, Accelerated Ads Delivery is no longer be available. Standard Delivery is the only ad delivery method for Search, Shopping, and Shared Budget Campaigns.
All Search and Shopping Campaigns along with shared budgets will switch to Standard Delivery. Hence Accelerated Ads Delivery will only be available for Display and Video campaigns
Google says that Accelerated Ads Delivery is not effective for campaigns that are not limited by budget because this delivery method spends your budget faster.
For low budget campaigns, this method can increase CPC bids. Due to high competition early in the day, or spend most of your budget in earlier time zones. With improved Standard Delivery takes into account expected ad performance throughout the day. It is better at maximizing performance within your daily budget.
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