The first thing that attracts and engages your visitors is your website design. So, is your eCommerce store design alluring and engaging enough? Or your visitors are creating an abandonment situation within a few seconds?
You’re acquiring organic traffic on your website. But, the average session time of your visitors is less than 60 seconds. That is totally unacceptable. The purpose of your eCommerce store layout is to attract and engage your visitors. But it’s failing in that! Therefore, I will be clarifying the reasons that will show that your eCommerce store needs a redesign. So let’s begin with eCommerce store redesign reasons!
Reasons For eCommerce Store Redesigning
1. No Conversion
You’re acquiring traffic on your store but, is that traffic converting into profit? Well, there is not a single sign for a conversion. Visitors land on your pages and turns off without completing any process. This site abandonment is occurring because you’re failing to gain your visitors’ trust.
You know, if the number of online shoppers has increased from the past few years then the number of online stores too! When it’s about online shopping people know that they can’t easily trust anyone.
As hackers are always already with their weapons and shoppers’ one mistake is enough to make them happy. That’s why people search for online stores they can easily trust on. If your web store design isn’t gaining trust, then you need to wake up. It’s time for eCommerce store redesign!
Rebuild your website by adding trust-related factors like trust seals, client logos, ratings and reviews and much more. You may use tools like Logo Maker to create logos of your choice. Remember you have to keep your business objectives clear in front of your audience.
Visitors want transparency, the more you keep clarity the more you’ll convert! If you want to know in-depth about how to build trust in your business, you can check the blog “How To Build Trust To Improve Website Conversions” shared by Daily Eggs. After adding trust factors on your website, you’ll definitely notice a difference in the conversion rate in your Google Analytics report.
2. High Bounce Rate
Your website is facing a 100% bounce rate. All your store traffic is showing no result. Have you ever thought of why it’s happening? Visitors land on your pages but, within seconds they create abandonment situations.
This can happen because of two reasons. One what they are searching for you aren’t offering and second, you’ve failed to provide accurate information. When a visitor lands on a page they want accurate results within 7 seconds. If a site fails to do so, users don’t hesitate to create site abandonment. Your website doesn’t contain relevant information about your business and the products you deal with.
Adding to this, your site is a package of confusion. When users land on your pages they face difficulty and trouble. Your site navigation is too complicated. The header you’ve designed contains different redirects with improper content on each page. CTAs aren’t recognizable. Your site doesn’t hold a search bar.
Every other second your visitors’ are acquiring irrelevant results on your site. Let me confirm you that your poor navigation and inappropriate CTA buttons are enough to make your visitors abandon your page.
It’s time to update your eCommerce store to reduce your sites’ overall bounce rate. Make sure your site is meeting your customers’ expectations and succeeding in providing gratifying experience. For this, the things you need to do is update your site content, add a search bar, check all your redirects, and place CTAs efficiently. The implementation of these changes can easily reduce your website’s high bounce rate.
3. Not Mobile-friendly
The use of smartphones has widespread worldwide. Users prefer handheld devices over desktops for completing their checkout process. In fact, the number of mobile users is expected to reach 6.8 billion in 2019.
It’s a mobile world. Users are using more and more handheld devices. Even the delay of a second can cause your business a lot. Google wants mobile-friendly sites. If your site isn’t mobile-optimized then you’re missing out on a great opportunity to convert.
Make your content, images, navigations, server response time, browser caching, and structure mobile-friendly. Perform A/B testing of your pages to assure that your new website layout is mobile amicable. You can leverage tools like compressnow and tinypng to reduce your image size without affecting its quality.
Use Responsinator for a mobile-friendly site test. Using this tool, you can check the responsiveness and create a mobile-friendly site. For more information on page speed optimization, you can refer to the post shared by Moz.
4. Lengthy And Inaccurate Product Description
A product description is a short detailed explanation of the product you sell. The more lengthy and inaccurate description content you create, the more you reduce the chance of a conversion. And the biggest irony is that the product you sell and your eCommerce store design doesn’t go with each other. Your eCommerce store needs both content and design optimization.
Avoid creating long and lengthy descriptions. Create less with more details. Resolve spelling and grammar mistakes. Minimize the use of redirects to improve site performance. Use SEO keywords to mark your presence on SERPs. An SEO friendly product description can improve your business conversion rates.
For instance, Figma is a design tool. They have designed their landing pages keeping less content and more attractiveness. Moreover, their content is informative, required and complete. In your eCommerce store redesign strategy, you can refer to their site to get an idea of how to create innovative and attractive landing pages.
5. Inadequate Image Quality
Shoppers purchasing depends on various factors. Image quality is simply one of them. Before arriving on a purchasing decision users want proper images.
You’re running an online site and not a retail store. Your visitors want variation in images so that they can judge the quality of the product you’re selling. And to build trust and increase customer retention rate you should use tools that can help you provide better customer experience. I am saying this because you have a web store your qualified leads can’t touch or feel your products as they can do in a retail store.
Therefore, you need to use a tool that can help you provide sufficient images with quality. The tool that I recommend here is CandidSwatch – WooCommerce Variations Swatches. Using this tool, you can have a clear, responsive and an acceptable amount of images for your every product. Use this tool to meet your customer expectations.
Product Description- WooCommerce Colors and Swatches for Variation is an easy tool that is highly usable and compatible with any variable product. This will smoothly cater to types of businesses like clothes, jewelry, shoes and much more.
6. Long Checkout Process
The checkout page is the page where a visitor finally converts into a customer by completing his checkout process. It’s one of the most essential pages of a website. Users want a smooth experience during their checkout process.
In between the checkout, if they discover long and lengthy forms and most importantly hidden prices and tax then they don’t take a second to abandon at checkout. This means, in your eCommerce replatforming you need checkout optimization.
In your eCommerce store redesign make your checkout process short and simple. Keep things clear and transparent to regain all the customers who have completed their first purchase from your store. Allow a one-click checkout process to minimize your checkout length. The tool you can practice is WooCommerce One-Click Checkout. It provides a mobile-friendly and easy checkout process to visitors/customers.
Product Description- WooCommerce One-Click Checkout enables customers to make online purchases and moving directly to the Checkout page rather than “Add to Cart”. The checkout page holds the predefined user information for the checkout fields and the final option for adding product variation.
In your eCommerce checkout process, you can provide a guest checkout option to your visitors. The businesses that compel their users to sign-up before buying anything from their store generally reduces the chance to make a conversion. The freedom to buy as a guest user can easily boost your revenue. These are the checkout process best practices that you can implement to increase AOV.
7. Lengthy Forms
Your sites’ long forms are enough to keep your visitors away from you! In this digital world, no one has time to fill lengthy forms. Users want everything fast and accurate. Your lengthy form is just irritating your visitors and compelling them to live your site. Even your contact us page should hold minimum fields to fill with easy to schedule meeting options. To acquire your leads information keep things minimum and engaging.
8. Payment Related Issues
It’s a fact, the refund and exchange policies play a crucial role in the buyer’s decision. Online shoppers want to see refund and exchange policies of any site before buying. Secured payment modes are what visitors’ demand for! Users want surety that their money is going in safe hands.
And in the future, they can ask for a refund if the purchased product doesn’t go their requirements. After this, users want multiple payment options. Don’t make your web store restricted to a few payment gateways.
The sites that offer multiple payment options and keep their refund and exchange policies transparent are gaining a great amount of money. If from the beginning, you keep things clear and transparent, you’ll surely convert your qualified leads. You can also implement this method in your customer retention tactics to regain your lapsed customers.
9. Needlessly Extending Page Length
Users have landed on your page because they want to know about your product. Instead of providing detailed product information, you’ve started guiding them. Users want quick information in minimum time. You’ve converted your web pages into guides that are only extending your page length and providing unsatisfying user experience.
This can be because you don’t know an ideal length for your web-based pages. Not an issue, you can contact us as we provide solutions for web design and development problems. Schedule a meeting and get the solution in minimum time for your eCommerce store redesign.
10. Not Using Interaction Medium
Social media platforms have a significant impact on web-users. Social networking sites can make you recognizable among your target group. Especially if you own a business, you can easily form one to one interaction with your leads using any social channel. So, does your web store holds any interaction medium through which visitors can initiate a conversation?
If you add an interaction medium on your store then your visitors can easily initial chat without filling lengthy forms. This will provide an exceptional customer experience as you’ll be in a position to reduce your clients’ issues in no time. Along with social media interaction platforms, you can also provide live chat functionality. Show your audience that you’re present to guide them through the 24/7 live chat support.
If you wish to automate your conversation process, you can also integrate your Facebook business Page with a bot. The bot integration with Facebook Messenger can reduce your support work and provide an organic conversation surrounding. To integrate your Facebook Page with bot you can leverage BotMyWork Chatbot Builder.
Product Description- BotMyWork Chatbot Builder is a no-coding platform that promotes conversational marketing on Facebook Messenger. It provides ingenious chatbot solutions for all businesses to stop the involvement of human agents. The main objective of BotMyWork Chatbot Builder is to reduce staffing costs and the number of tickets received on the customer help desk.
11. Don’t Hold A Customer Base
We prepare customer acquisition and retention strategies only because we want a strong client base. Businesses that don’t have client support can’t survive in the market. Well, no one easily converts into a customer. It takes both time and trust. And sometimes there is no sign that they’ll ever convert. Because searchers want to have surety about your products/services.
Customers’ ratings and reviews work as a trust factor. By showing your products/services ratings and reviews, you can transform the searcher status from visitor to customer. In case, you don’t have ratings and reviews for your web-based store, you can earn surety badges for your site. With badges, you can easily increase trust and conversion rates of your business.
Therefore, in your eCommerce store redesign don’t forget to include badges and ratings and reviews. In fact, you can also use your social media business profile to show your clients reviews and increase customer retention rates.
Redesign & Improve Site Performance!
eCommerce store redesign is required because your existing store design has failed to maintain your audience’s attention. Resolve all the reasons that are stopping to improve your site performance. eCommerce optimization tip- perform A/B testing of your changes to get better insights about your website design performance.
You can even contact our team to get an eCommerce solution ready by your side. We provide reliable solutions for web designing and development.
Except for these reasons, if you think there can be any other cause for eCommerce replatforming please comment. We’ll surely include your suggestions in our blog post.