How to Sync Your Shopline Store Data to HubSpot CRM?

Shopline is one of the biggest eCommerce platforms in the asian region.

It helps you build a fully-functioning eCommerce store from scratch.

The platform is currently used by 46,845 live websites. But it still lacked a robust tool that can help brands sync, track, automate and manage their data from a central point.

That’s why we came up with a solution to integrate Shopline store to HubSpot CRM. It helps you automate your store related activities to help you grow on autopilot. And we’ll talk about that solution in this blog post.

Let’s get started.

What is Shopline?

Shopline is an eCommerce platform that offers a complete tool kit to entrepreneurs to build a full-fledged omnichannel eCommerce store. Founded in 2013, Shopline is a popular choice in Southeast Asian countries.

According to the brand itself, Shopline has helped over 500,000 merchants build their online store. And those merchants have served 530 million customers.

Shopline offers different eCommerce services like sales and inventory management, Google and Facebook ads, data analytics, storefront themes, customer support, payment gateways, logistics and more. The objective of these services is to give you a complete package you need to not just build, but run a profitable eCommerce store.

Shopline related stats

A simple introduction would not reveal much benefits about this platform. So let me share some stats about Shopline to tell you how good the platform is.

• Currently there are 32,523 live Shopline stores.
• Shopline saw a 157% growth in their live stores in the 4th quarter of 2022.
• Though the platform is popular in South East Asia, USA is the 2nd biggest consumer of Shopline with 21.6% of stores built on it, right after Taiwan with 25.4% stores.
• 58.3% of Shopline stores use Facebook Pixel.
• Shopline has serviced over 530 million consumers.
• There are over 500k merchants Shopline has helped so far.

The data was found on Storeleads and Builtwith.

Why should you connect Shopline to HubSpot?

Before moving forward, let me quickly explain the logic behind connecting your Shopline store to HubSpot CRM.

No-switching between platforms

While scaling a business, the major problem becomes data management. Since you start keeping different data into different platforms, you start using multiple platforms to view, track & manage your data.

But this is the problem you can deal with quite effectively by connecting Shopline to HubSpot. You can sync all your Shopline store data to HubSpot CRM to manage it with ease from a central point.

Improved decision making

As the report shows, data-driven decisions push you more towards your revenue goals.

Therefore, it becomes critical to have accurate reports to make the right decisions. And this is where connecting Shopline to HubSpot would help you.

You can create custom reports based on the data you synced over the HubSpot CRM. These reports will make it easier for you to understand the user behavior, the engagement on your website, your products’ sales, etc. to make apt decisions for better growth.

Increased productivity

Having a productive workforce brings multiple benefits to your business. It can multiply your profits, enhance customer satisfaction rate, and improve time management.

And automation is a supplement you can use to reach better productivity.

According to some studies, marketing automation increases 14.5% sales productivity on average.

And linking Shopline to HubSpot is a solution to automate several different tasks like data syncing, segmentation, follow ups and more.

Better customer engagement

According to a survey, 80% of the customers are more likely to engage with a brand that personalizes their experience.

And you can achieve personalization by segmenting your users. For example, you can segment your high-paying customers to target them with different content than others.

Thus, you must leverage segmentation to get customers who engage with your brand repeatedly.

And by connecting Shopline to HubSpot, you’ll get access to smart HubSpot lists to segment your customers.

Accurate sales predictions

Predicting your sales or sales forecasting helps you plan your budget better, reduce the risk of over or underproduction, etc.

If you integrate Shopline to HubSpot, you’ll be able to map your Shopline order status with HubSpot deal stages in your sales pipeline.

Mapping these stages helps you better track your orders and predict how much revenue you’ll generate.

How to Sync Your Shopline Store Data to HubSpot?

To sync your Shopline store data to HubSpot, you’d require an app that connects both of these platforms. Here, you can use HubSpot Shopline Integration created by MakeWebBetter as a connector.

Let’s see how you can install this app:

Install & Set up HubSpot Shopline Integration

• Go to Shopline or HubSpot marketplace to download the app.
• Click on Install button to install the app on your Shopline dashboard.
• Once done, go to Apps in the left sidebar and click on HubSpot Shopline Integration.
• You’ll land on the start screen where you’ll be asked to Create a new HubSpot account or connect an existing one.

• Select the HubSpot account you want to sync data into and connect it.

• Once connected, you’ll need to set up a few things like:
  • Groups & properties: Custom properties to store your Shopline data.

• Lists: Smart HubSpot lists to segment users based on different criteria.

• Deal stage mapping: Mapping Shopline order status with HubSpot deal stages to accurately track the order status.

• After setting up the above things, select your plan and you’re good to go.

Read the step-by-step documentation to dive deeper into this app’s functionality.

Sync your Shopline Data to HubSpot CRM

Once you’ve set up this Shopline HubSpot Integration, you can start syncing your data over HubSpot CRM. For this,

• Click on Home on the above menu bar on the app.
• You’ll see the Import Now button on the home screen. Click on it and the data will start syncing your Shopline store data over HubSpot CRM.

• Apart from that, if you want to sync Contacts, Deals, or Products, go to their respective tabs and select the records you want to sync to HubSpot CRM.

HubSpot Shopline Integration Pricing

This app comes with 4 different plans. Let’s look at these plans and see what you get in these plans:

• Free plan: Sync 50 orders data to HubSpot.
• Beginner – $19/month: Sync 100 orders data to HubSpot.
• Advanced – $99/month: Sync 500 orders data to HubSpot.
• Ultimate – $199/month: Sync orders data to HubSpot.

If you’ve any questions about the pricing of this Shopline HubSpot integration, connect with us and we’ll help you.

5 Benefits of Connecting Shopline to HubSpot

Let’s look at the benefits of connecting Shopline store to HubSpot.

Increased scalability

While scaling, businesses often start losing their efficiency.

That’s because you start dealing with an increasing amount of data. And the more data you receive, the harder it becomes to operate efficiently.

Here, connecting your Shopline store with HubSpot would act as an effective solution.

It helps you automate repetitive tasks like gathering customer feedback, answering repetitive queries, customer follow up and more. You just need to set rules for different tasks and the rest of the work would be done automatically.

This will reduce the risk of errors & free you up from the administrative tasks so you can focus on scaling.

Quality customer base

Having a large audience base of dormant customers will be no good for you.

Hence, you should always try to focus on getting quality customers. And connecting your Shopline store with HubSpot helps you do that efficiently.

For example, you can use HubSpot lists to automatically enroll active customers in it while unenrolling those who do not interact with your business anymore.

This makes sure you have a quality customer base that gives you maximum value instead of being there just for the sake of it.

Cost savings

Automation is cost-cutting by tightening the corners and not cutting them. — Haresh Sippy

The paramount objective behind connecting your Shopline store with HubSpot is automation.

And since you can automate many tasks like email marketing, feedback surveys, segmentation, etc. you don’t need to spend enough on them. This ultimately leads to cost savings.

Better numbers in sales

While ensuring that you uplift your revenue, you must make sure that you’ve fixed all the bottlenecks so your revenue doesn’t slip through the cracks.

And one of the major bottlenecks for any online business is abandoned carts.

According to Baymard, the average online shopping cart abandonment rate is 69.99%.

In simple terms, 7 out of 10 orders would be left incomplete at your online store. Now think how much revenue you’d make if you recover most of those abandoned carts?

This Shopline HubSpot integration provides you all the tools you require to get those users back at their cart and complete their order. On top of that, you can also automate upselling and cross-selling using workflows and emails to increase revenue.

More satisfied customers

If your customers aren’t satisfied with your services, they won’t stick to your brand for long.

A Newvoicemedia survey found that, 51% of the customers will never do business with the brand again whom they have a poor experience with.

Thus, offering a great customer experience is crucial to have a satisfied customer. And by connecting your Shopline store with HubSpot, you can offer great customer service.

With HubSpot, you can send automated feedback surveys to your customers to collect their feedback. You can then analyze those feedbacks to improve your service to delight your customers.

Moreover, you can also send personalized content to your customers with HubSpot to enhance their experience.

Grow Your Shopline Store on Autopilot

Automation is not an option, it’s a necessity now.

In today’s competitive market, you cannot grow if you’re still busy doing those redundant tasks.

You have to set them on autopilot so you can free yourself and focus on actual, goal-oriented jobs.

And if you own a Shopline store, automation becomes more than easier for you now. Just connect your store with HubSpot CRM using our HubSpot Shopline integration to grab benefits like:

• Better scalability
• More cost savings
• Satisfied & quality customers
• Soaring sales
• Productive workforce

Integrate Shopline store and grow your business on autopilot.