About the Author: Racheal Adam

Being the Business Development Manager at DataCaptive, Racheal has brought many successful changes to the company. She has helped in identifying new business opportunities to generate revenue and improve profitability. Racheal also likes writing insightful blogs about B2B strategies that will help marketers stand out from the crowd and fill their funnel with qualified leads. She likes to swim, cycle, and go to her favorite cafés on weekends.