Retargeting is a powerful marketing strategy for eCommerce companies to attract new customers and retain existing ones. A complete eCommerce strategy should use retargeting as an effective tool in the battle to convert leads to customers and to re-engage with previous, dormant customers. What is a Retargeting Strategy? The retargeting strategy emphasizes re-engaging with non-purchasing [...]

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Recent studies say, Nowadays, people are more likely to prefer an energy drink or a pill over-exercise. Do you know why? Clearly, they don't want to do efforts, and want instant results, without much wait.  So as Pay Per Click Advertising! 2019 has marked as the revolutionary year for the PPC marketers worldwide, this year has evident [...]

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Who likes to get hold in fetters? I guess nobody. But, when it comes to Google Ads, there is no option instead go with the guidelines. Personally, every time, when I use to wrap Ads content, I feel like stepping into a skyscraper barefooted, even if a little wave can make me fall. Strictly 30 [...]

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What should Mr. Anant do now? What should be his next step? Many of us were able to relate themselves with Mr. Anant. Because it is what you face. In 2019, every marketer seeks instant results, he doesn’t want to go through a lengthy process but, want conversions as quickly as possible. There comes, Pay [...]

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Mistakes are Avoidable, Results are Not. An under-performing campaign is the biggest nightmare of every marketer who deals in online advertising. If you’ve ever been in Digital Marketing, or PPC is part of your daily routine, you can clearly understand the role of Google Adwords in your marketing because it is the most important method [...]

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Meet Amayra Woods, Marketing Professional and Communication Manager at Vells. She is a well-garnered woman on the floor who can manage everything. But it burdened her hugely when one of the experienced Advertising Analysts left the company. What next? Amayra Woods was up-voted for the post till the next hiring. She had a pretty good [...]

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Before you say you can’t do something… TRY IT! Most people spend more time and resources going around problems than in trying to solve them. And the biggest problem that businesses face today is to maintain the balance in the daily tasks while planning for future endeavors. Often the quality of the tasks depletes considering [...]

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PPC and Web Design!! Amazed to see two isolated terms sharing a common space? When you think of Search Engine Advertising, very first thing comes to your mind is conversions, on moving further, you will have ad campaigns, ad groups.  Have you ever thought of how your Web Design impacts PPC Advertising? Probably No! Before [...]

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