Statista predicts the use of Coupons to increase by 2021 considering the preferential choices of 145.3 million Americans.  The use of coupons to promote sales is one of the oldest marketing gimmicks. They were first used in 1887 by Asa Candler, the co-owner of famous soft drink brand - Coca Cola with the idea to [...]

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Wondering how dynamic coupons could reshape the way you run promotions? The key to deploying them effectively is automation, but what makes it truly powerful is the ability to deliver a personalized experience. If you sum it up—achieving automated coupon efficiency can seem challenging if you fail to keep a [...]

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