Perceptive and much-experienced brand owners very well know that branding and marketing are two important gizmos for running a smooth business. No one is less than the other but marketing automation is the main engine which magnates your brand on the right track.
Well, it is what I was about to tell you.
Today’s scenario is not only to tell about your brand blindly. It is also to be attentive and watch out how your company is heard by the world outside.
You must also consider that, marketing automation isn’t a buzzword now. It has already grabbed 90% of e-commerce marketing ground via lending email campaigns in large-volume. This was stated by Gleanster reports which issue data in regular and periodic basis.
Let’s start by investing the issue:
It is very crucial to understand the need for e-commerce marketing in today’s short-lived span of audience mindset. To get a topmost position in the memory clan of your audience is the much prestigious thing in today’s’ life.
Here, in this blog, we will be discussing four major milestones which will simply help your Marketing Automation to get startled for upcoming techno-savvy life.
1. An automation above manual campaigns:
Marketing Automation which is learned as a software. This help with smooth marketing actions. It initiates emails, social media, and other website actions. In addition, it provides a smooth process to attract the target audience.
Encouraging 4 tips to attract your customer in which every cross-road they are at present!
- Initiate a bright welcome series: As you are the brand owner, you should be inspired to add more new clients who have just joined you. By signing in to your e-commerce store and have done purchase. This will in return will successfully initiate more sale and more customer conversion for your scaling business.
- Creating personalized order notification: You may also improve and create custom order notification designs supporting your brand. For initiating proper CRM tactics. this includes tracking invoices, sending, shipping confirmation and other transactional email notifications. You as a brand owner, you need to take care of all these.
- Simply saying thank you via coupon code: It is always very appreciable if you say thank you to your customers. Not only it will improve customer conversion rate but will also amplify your e-commerce online sale. Versatile customer automation will result in more order flow to your e-commerce whirlpool than regular and dull bulk campaigns.
- Designing for dated occasions: You can surely design an eventful memo via sending out occasion coupon codes to your customers and thereby set an expiry date to get it used prior to it.
Indeed, for this we like to help you with HubSpot embraced WooCommerce Integration solution. This will surely help you with all these services and will assist you with abandoned cart recovery. Additionally, it will extend valuable coupon codes to your customers in accordance with RFM rating.
2. A simple reminder to forgotten shopping cart:
With this notion, you can simply magnate back your once abandoned cart which was left and forgotten by your customers.
Nevertheless, earlier you did not have any chance to rope in your customers abandoned the cart, but anymore! Times has changed and with the excel of marketing automation tool.
There are many of business solution which will cater abandoned cart for your site. But how many do really support your e-commerce marketing purpose?
HubSpot cuddled abandoned cart recovery which will eventually fulfill your straining recovery purpose.
This extension will backend to structure your client base again, which got snapped due to low marketing tricks in real time.
3. Keep heed with RFM segmentation:
It is very much important to know your audience and their shopping styles. RFM segmentation helps you with recency which means witnessing the fact that how lately a customer had made any purchase order.
Frequency will show you that how often your customer has made the purchase from your e-commerce store. And lastly, on the monetary basis which will help to know that the amount spent by your customers in a particular tenure.
During the recent study, we found that more than half of the total number of the sample have been bloomed through RFM segmentation, which has been fetched via inbound marketing.
Here, marketing automation plays the idol to boost the importance of your messaging which further gets segregated on the shopping behavior.
To dig in more, there you can get HubSpot maintained coupon codes in which you can learn about RFM segmentation in better perspective. Eventually, you will surely able to extend dynamic coupon to your customers who have much gained or have less RFM rating.
4. Redefine your customer who has visited your site:
This will include two major aspects to retain your customers on your platform.
- Encourage your potential customers to initiate more sale from your store and become your loyal clients for future too.
- Inspire new visitor to your regular customers for better online sale.
Retention is the major milestone in the journey for marketing automation. So, handle this smartly.
Retargeting the attention of the customers who have visited your site is important to hold them back and gain some momentum in real time. This is a very important job of the brand owner as it would help to build the brand image or it would be simply forgotten by the customer. So, attract more new customers as well as the attention of the existing one through providing a dynamic coupon code. So, to strengthen your client retention and initiate more of it, you can take help of dynamic coupon which will come as handy.
Harnessed by HubSpot, Dynamic Coupon Code can be your own tool to encourage more sale for your e-commerce platform.
So, let’s rest down our case!
If you are searching for a complete set of solution and do not want to go by singular e-commerce solution, HubSpot WooCommerce Integration Pro can be your stop. This can be an elixir for all your solution.
So, simply grow your business by customizing your marketing automation tricks and sell your products more smartly 🙂