Customer retention is vital to any business. However, retaining your existing customers can be challenging, leaving you to sink more money into new customer acquisition, not to grow your brand, but to replace those who have left. Thankfully, there are many tools we can use to help enrich the customer experience and stave off customer [...]

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In today's fast-paced business world, staying ahead of your competition is almost half a company’s success. Marketing automation is a handy set of tools for businesses of all sizes. With the right strategy, it can help streamline your marketing efforts, increase your revenue, and make your life easier. However, many people are intimidated by the [...]

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Customer data collection is not just a simple process of building your database anymore... Customers receive personalized digital services from almost every brand with which they interact. Unless you as a brand take active measures to improve the customer’s shopping experience, they'll move over to your competitors—and the best way to know what measures to [...]

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Your customers are more impatient than ever before. In this era of instant gratification, they don’t expect to wait for anything. If it so happens that your customers do have to wait, it’s your job as an eCommerce retailer to make their wait as pleasant as possible. This is where virtual queuing comes in. This [...]

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Making sure your eCommerce customers are satisfied with your products and services is a top priority. Taking care of customer satisfaction means your business can drive more repeat customers and experience more positive referrals. What is Customer Satisfaction? The definition of customer satisfaction is the measurement that determines how well a business’s products or services [...]

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Retargeting is a powerful marketing strategy for eCommerce companies to attract new customers and retain existing ones. A complete eCommerce strategy should use retargeting as an effective tool in the battle to convert leads to customers and to re-engage with previous, dormant customers. What is a Retargeting Strategy? The retargeting strategy emphasizes re-engaging with non-purchasing [...]

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Every business implements several lead generation strategies to generate leads, but have you ever wondered what you should do once you generate those leads? This is precisely what we are here to help you with. Once you start generating leads from your strategies and campaigns, you need to focus on lead conversion and guide that [...]

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According to research conducted by IBM, 61% of businesses are already using automation and tools and 19% are planning to join them next year. This means that almost 80% of businesses will be leveraging automation by 2023. Even small to midsize businesses have started automating their email and social media marketing campaigns. One of the [...]

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HubSpot has been helping businesses reaching milestones they only dreamt of. This post is one success story of Servicedirect.com. We interviewed Matt Buchanan, the Co-founder of Service Direct & he shared his brand's experience with HubSpot. So let's get to the point. Top highlights of the story HubSpot helped Service Direct: Increase the average ticket [...]

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Cleaning up suspicious and “unnatural” backlinks is a healthy habit of every white hat specialist: link building is the heart of off-site SEO. Give your websites some love. Think of their long-term success and search rankings. Even if you have been true to white hat SEO practices throughout your career, a sudden influx of spam [...]

The post How To Find And Fix Toxic Backlinks For Your Website? appeared first on MakeWebBetter.

eCommerce has a lot of advantages that brick-and-mortar shopping doesn’t. Consumers can shop anytime and from anywhere—the store is never closed, and it’s on your smartphone. It’s easy to comparison-shop to find lower prices or better selection. And the whole world (almost) is just a few clicks away so that shoppers can find even the [...]

The post Want It All, Want It Now—How To Handle Customer Service In The Modern eCommerce Environment appeared first on MakeWebBetter.

The same cliché that says “a picture is worth a thousand words” despite evoking monotony with repeated utterances is still valid and is considered to be a crucial principle for every designer to follow. When it comes to landing page design, the principle has a bigger and more influential impact. Landing pages need to grab [...]

The post How To Use Emotional Imagery To Boost Landing Page Conversions? appeared first on MakeWebBetter.

Finding the right web host for your WooCommerce store can be a challenge because choosing a web host that doesn’t suit your requirements can harm your business and lead to its inevitable demise. In this article, I will help you make that challenging decision by taking you through Cloudways managed cloud hosting that is an [...]

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Do you know who contributes the most to the success of your website? It’s your users nonetheless. Thus improving user experience becomes a key factor that you must give more attention. As the largest CMS globally, WordPress offers a wide array of tools to gear up your site ensuring the best in-hand user experience. Maybe [...]

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