WooCommerce is the most popular eCommerce platform. It’s free, open-source, and provides complete control to the store owners. It might be possible that you have a retail store and after realizing how important it is to have an online store, you too want to create your online presence; ultimately ending up creating an omnichannel. You just wanted to showcase your work and sell products.
It’s your first online store, it’s obvious you want everything perfect without creating a mess around you!
You must have reached the stage where you know about Shopify, BigCommerce, Magento, and other online store builder platforms, including WooCommerce.
In this post, I’ll try to put together all the key expenses you need to incur in order to setup your online store using WooCommerce. In the end, I’ll also list some tips through which you can save yourself from going out of budget. Continue reading to get those tips…
Table of Content
- WooCommerce Store- How Much Can It Cost?
- Where Do You Need To Pay In WooCommerce? [The Basic Areas]
- Where Else Can You Pay In WooCommerce? [The Optional Areas]
- Money You Need To Create A WooCommerce Store!
- How You Can Save Yourself From Going Out Of Budget?
- FAQs About WooCommerce
WooCommerce Store- How Much Can It Cost?
Don’t get jealous!
WooCommerce is a plugin for WordPress, which allows you to set up an online store. It provides all basic functionality to get you started.
Now, it all depends on you, how many bells and whistles you want to add. Even though you can easily file free plugins and themes for WooCommerce, but still sometimes needs are specific. For that, you might need to buy a plugin or hire a developer.
Every store has its unique requirements, and as the owner, you need to identify those requirements.
That’s why WooCommerce pricing varies from store to store.
In the store creation using WooCommerce, pricing is divided into two areas. The first one where you can’t control your hand [the basic areas] and the other where you can [the optional areas]! So, let’s proceed ahead and determine the basic and optional areas of WooCommerce pricing.
1. Where Do You Need To Pay In WooCommerce? [The Basic Areas]
Let’s determine the areas where every new store creator has to pay without having a second choice.
1. WooCommerce Setup Pricing – Hosting & Domain
WooCommerce is a WordPress plugin that means you can’t run your online store without configuring WordPress. And to do so, you first need to buy a hosting plan.
Some companies provide web hosting services from $2.75/month to as expensive as you can’t even imagine. Consider your business size and factors like uptime, speed, customer support, and security while purchasing your hosting plan.
If your website is new, dedicated to blogging, and going to receive moderate traffic, then go with Bluehost as it provides easy to operate dashboard and pocket-friendly pricing. Otherwise, check the pricing plan of Kinsta and WPEngine – both provide a friendly customer dashboard and can handle high traffic. Except for these, there are hosting service providers like- HostGator, DreamHost, SiteGround, A2 Hosting, GreenGeeks, and InMotion. You can also consider them as their plans are available at an affordable price.
Below is the comparison table of different hosting providers, including their uptime and other factors.
|Hosting Platform||Uptime||Speed||Customer Support||Domain Registration||SSL Certificate||One-Click WordPress Install||Starts At|
After selecting your hosting platform, you need to register your domain name. There are tools like GoDaddy that can help you decide your domain name and register it within a few minutes. Domain name registration can start from $12.49/year to $20/year depending on the TLD (top-level-domain) you’ve selected.
2. WooCommerce Theme Pricing
There is no shortage of free WordPress and WooCommerce themes. You can easily get your free theme compatible with the latest version of WooCommerce from wordpress.org.
You can also consider the WooCommerce storefront theme, its design is clean and simple. Being fully responsive and customizable, you can give your store the look and feel you want either by coding or using page builders.
It’s true that there is a huge variety of free themes that you can easily customize. But still, if you want to stand out from the crowd, you need to pay for your theme.
Paid themes provide you great customer support, ability to stand out, and they are inbuilt with the latest functionalities making your store look fresh. You can check Woostify for a good collection of WordPress themes.
WooCommerce Theme Cost- $0 to $100
3. Store Management Pricing – Shipping & Payment
Store management cost includes shipping and payment gateway you integrate into your store.
There are WooCommerce shipping extensions that offer great functionality and save you from spending money by allowing printing shipping labels on the purchased products.
WooCommerce Shipping Cost- $29 – $99 (Including extension and shipping companies charges. Shipping providers’ cost depends on the countries they serve)
Choosing the right payment method is very critical for your store. At the time of payment, if you don’t provide the right payment method, your customer won’t be able to make payment and you’ll end up with an abandoned cart.
Your customers do want secure transactions along with multiple payment options. Consider your business type and target customers while selecting your payment gateway.
Payment gateway charges a fee per transaction that happens on your WooCommerce site. If you want to use PayPal or Stripe, then you need to pay 2.9% + $.30 cents per transaction. And if you decide to upgrade your PayPal account, then you’re required to pay an additional amount of $30/month.
Click to view all the payment extensions available on the WooCommerce marketplace.
Payment Gateway Comparison Table
|Payment Gateways||Gateway type||Total Countries Support||Fee Per Transaction||Monthly Fee||Price|
|PayPal||Integrated||62||2.9% + $.30 cents||$30||$0|
|Stripe||Integrated||25||2.9% + $.30 cents||$0||$0|
|Amazon Pay||Integrated||17||2.9% + $.30 cents||$0||$0|
|Authorize.Net||Integrated||Canada & United States||2.9% + $.30 cents||$25||$79/year|
|PayFast||Third-party||South Africa||3.5% of transaction amount + R2.00||$0||$0|
4. WooCommerce Security & Maintenance Pricing
Online consumers favor sides that include https in their URL. Having an https site ensures your online consumers that their data is protected.
Many popular hosting companies like Bluehost, Dreamhost, HostGator, and WPEngine provide free SSL Certificates. So, you don’t need to take out money for adding an ‘s’ to your website URL.
WooCommerce Security Cost- $59 – $150 (Depends on the plugin cost)
Now comes the maintenance part of your WooCommerce store. If you think you don’t need to invest in site maintenance, then think again. By maintaining and optimizing your store you can improve your customers’ experience, site speed, appearance, and even your revenue.
You can also shield your WooCommerce site from smart engineers. But you need to be careful when updating your site with the latest functionalities. Because sometimes site updation results in huge damage. Therefore always take a backup before you take your step towards site updation/optimization.
Site Maintenance Cost- $200 – $2500 (As per the work needed to optimize the site)
5. Store Customization Pricing
To make your store look professional and elegant you can hire a WooCommerce developer who can assist you with all the things you need for your WooCommerce store.
Well, it’s your store and it totally depends on you! If you think using the documentation, videos, and guides you can build your online store then it’s fine!
But, if you don’t belong to the technical background and think you can damage your store then don’t hesitate to hire a Woo expert.
In your store development budget create a separate section for developers. Moreover, try to spend less on marketing and store enhancement extensions in the beginning. The initial fee of hiring a developer starts from $10 to $100+ per hour.
Once your store starts producing actual results then you can purchase other extensions to promote and expand your business.
Develop Cost- $10 – $250/hr
2. Where Else Can You Pay In WooCommerce? [The Optional Areas]
Let’s now determine the areas where you can decide whether you want to pay or not!
1. Store Enhancement Extensions
If you have a budget, then you can add store enhancement extensions for a better customer experience.
These extensions are optional if you think your store doesn’t need them you can skip them. But if you feel the necessity of these extensions, then you can also choose the free tools available in the eCommerce market.
WooCommerce divides store enhancement extensions into five different categories. They are listed below.
- Cart & Checkout Features- You can enhance your cart and checkout pages using extensions like- WooCommerce One Page Checkout, Cart Notices, Add to Cart Directly, and Save Cart Later. Click to see the complete list.
- Merchandizing- Use pop-ups, slideshows, and let your customers compare products using these WooCommerce extensions.
- Product Page Features- Improve your visitors’ experience using swatches, reviews, forms, videos, recommendations, product availability, and much more.
- Search and Navigation- Customize your website navigation and search using these extensions to help your visitors get the solution they were looking for on your website.
- International- Use MultilingualPress and stripe.
WooCommerce Store Enhancements Cost- $150- $999 (Based on extension and customization cost)
2. Marketing Extensions
WooCommerce not only enables you to add products, but it also facilitates you to market and promote your store the way you want. It consists of popular extensions like Yoast SEO, Mailchimp, Analytics, referral, and more.
Use these marketing extensions to boost sales and survive among your competitors. WooCommerce marketing plugins I would recommend are-
You can pick the extensions you want to leverage in your WooCommerce store.
|Yoast SEO||A WordPress Plugin That Allows You To Increase Your Ranking On SERPs.||$0-$60|
|Mailchimp For WooCommerce||Enhances Your Email Marketing Efforts||$0|
|Google Analytics||Allows You To Track Your Store Activities With Numbers & Graphs||$0|
|Coupon Referral Program||Provides An Ability To Create A Referral Marketing System & Encourage Customers To Referrer More Friends Using Coupons/Points.||$29|
|Google Ads||Retarget Your Lost Customers & Increase Your Sales.||$0|
|Smart Coupons||A Complete Extension That Allows You To Provide Coupons, Discounts, Vouchers, & Much More.||$99|
|Facebook for WooCommerce||A Social media Plugin For WooCommerce That Allows You To Connect With Your Audience & Grow Your Business.||$0|
Marketing Extension Cost- $29 – $250
3. Dropshipping Cost In WooCommerce
Dropshipping enables you to provide the product your customers want and that too without stocking them. With time dropshipping has become popular among eCommerce store owners, and thus everyone nowadays wants to run a dropshipping store.
To run the functionality of dropshipping, you need to pick any of the listed WooCommerce extensions.
Dropshipping Cost- $120 – $350
4. WooCommerce Subscription Pricing
If your business model demands recurring payment methods [you charge a fixed amount on a monthly/yearly basis] then do leverage them in your WooCommerce store. If you use a recurring payment method then the probability of interaction with customers automatically increases.
You don’t need to invest in customer retention marketing strategies on a board level. You just need to figure out the things that can make your customers happy and engaged with your services.
WooCommerce Subscription Cost- $59 – $299 (Based on subscription model)
3. Money You Need To Create A WooCommerce Store!
In table 1, a range is given for each field so that you can get an overview of the amount you need for setting up your eCommerce website. [It shows the basic amount that you need to start your online store.]
The Basic Cost
|Hosting||$100 – $360|
|SSL Certificate||$10 – $25/Year|
|Domain Registration||$5 – $10/Year|
|Theme||$29 – $120|
|Custom Work||$10 – $3500|
|Total||$250 – $5000|
Table 2 consists of the additional amount you need to enhance and promote your online business.
The Additional Cost
|Marketing Extension||$25 – $99|
|Store Enhancement||$10 – $69|
|Dropshipping||$50 – $500|
|Subscription||$59 – $299|
|Developer||$10 – $200/hour|
|Total||$150 – $2500|
Average Amount You Need For Store Creation- $250 to $5000 (as per your requirements)
Note- You need a developer in both the stages to setup and optimize your website functionality and appearance. The fee of a developer depends on your custom work.
After knowing an average amount you need to run your WooCommerce shop let’s proceed to the tips that can help you meet your WooCommerce budget.
How You Can Save Yourself From Going Out Of Budget?
You want to start your online business because you want to get recognized and spread your brand name among your consumers. But if you proceed without creating a budget for the same, then it might be possible you end up with some undesirable results. What if you fail to get the recognition for which you’re investing so much time and money?
The time and money you’re planning to spend today won’t come back if you aren’t dedicated and lucky enough! That’s why it’s always better to take steps that can save you from terrible situations of life.
I know you want everything for your new eCommerce store, but you need to remember that you have to follow and restrict yourself within your budget. Here are the four tips that will let you know how you can lower down your WooCommerce store spendings! Continue reading the tips on WooCommerce pricing.
1. Avoid Purchasing Extension You Don’t Need
WooCommerce marketplace is full of customizable and amazing products in-reach with exceptional features. But does that mean you have to purchase all the extensions? Of Course Not!
You might get fascinated by the functionalities of WooCommerce extensions, but I would recommend staying away from them as they can slow down your website speed. Furthermore, maintaining all extensions becomes complex and expensive.
I’m not saying don’t purchase plugins. But before investing your money figure out the importance and place of that plugin in your WooCommerce shop. If you really need that plugin, then go to the WooCommerce marketplace and purchase your extension.
If not then it’s better to save your money!
2. Use Less Expensive Extensions
When you feel the need for an extension try to find multiple solutions that can fulfill your business needs. For this, you can use Google or WooCommerce marketplace. Once you have funded more than two extensions for your business, try to compare them.
You can check its pricing, features, support, reviews, and the image of the agency from which you’re planning to purchase your extension. Select the extension that can fulfill all your requirements but at a lower cost. In this way, you can save yourself from going out of budget.
3. Follow A Strict Budget
WooCommerce is the online builder platform that is free to use, but there are many more things for which you’re required to take out money from your pocket. If you don’t create a budget and follow it strictly, then you’ll end up creating an online store more expensive than the revenue you’ll generate from it! In short, more investment, less return! So, always create a budget and follow it by your heart.
4. Save Developer Cost
Developers can customize your store to give the look and feel you want, but after charging a good amount from you. If you have a high budget, then I won’t stop you from taking your problems to a developers’ table, but if you’re low on budget then maintain a safe distance from them.
Generally, the cost of a Woo developer lies between $10 to $5000. They will provide you an estimated date and promise to complete your project on time using the best tools.
But if you can’t spend that much money on a developer, then watch videos, read set up guides, and leverage the hosting plans that provide one-click WordPress and WooCommerce installation.
This is how you can save your developers’ costs. But still, if you think you’re not that technical and can provide damage to your store, then do consult a WooCommerce developer before things go out of your control.
No one wants to create a hole in their pockets. Follow your budget and save yourself from unwanted situations.
FAQs About WooCommerce Pricing
1. Is WooCommerce Free To Use?
WooCommerce is free. You can use it to build your online store by going through the installation process. However, to make your eCommerce website attractive, flexible, and functionally operable you need to spend money on other essential things like- hosting, domain registration, themes, extensions, and customization. In comparison to other eCommerce platforms, it is absolutely free and provides complete control, and that’s why searchers’ first choice is always WooCommerce.
2. Does WooCommerce Charge A Monthly Fee?
WooCommerce itself doesn’t charge any monthly fees. You can use this eCommerce platform for free for the time being you want to use. However, to run your WooCommerce store, you need hosting, domain name, extensions, and a developer that can charge a monthly/yearly fee starting from $3 to $5000.
3. Does WooCommerce Take A Percentage Of Sales?
WooCommerce itself doesn’t take any percentage of your sales until you use any extension for this feature on your WooCommerce site.
4. How Much Does WooCommerce Charge Per Transaction?
It depends upon the payment gateway that you use for your WooCommerce store, like if you use PayPal and Stripe, then you need to pay 2.9% + $.30 cents per transaction that happen on your site. WooCommerce doesn’t charge any amount itself.
5. How Do I Accept Payments On WooCommerce?
There are multiple payment extensions available in the market like PayPal, Stripe, Amazon Pay, PayFast, and many. You can use the extensions that can help you meet your business needs.
6. Is WooCommerce Better Than Other Websites Like Shopify?
WooCommerce is free and provides more flexibility and authority to a store owner than Shopify. Moreover its a WordPress Plugin and covers the maximum portion of eCommerce.
7. Is WooCommerce Cheaper Than Shopify?
Shopify’s price range starts from $29 to $299. If you choose Shopify, you don’t need to pay for hosting, domain, and other things. However, WooCommerce is free but you’re required to pay for hosting, domain, SSL, and other things to run your store. The cost that you spend on Shopify and to run your WooCommerce store somehow becomes equal.
WooCommerce Pricing: It’s Your Budget, Create It Keeping Your Business Model!
WooCommerce is the eCommerce solution that is free to use and provides all the authorities that a business owner might want for his/her online store. It doesn’t hide anything about its pricing.
If you want to run an online store there are some essential features you require and that can only be fulfilled if you purchase a Woo extension.
It would be wrong to say that WooCommerce hides pricing from its customers. You just need to create your WooCommerce budget and set up your online store. You don’t need to pay any extra fee to WooCommerce to configure your store.
I hope now you have detailed information on how much WooCommerce costs.
If you find this post informative do share your thoughts in the comment section. Meanwhile, keep learning!