When it comes to having a powerful eCommerce business, one of the most important things you need is a good business tool. There are tons of tools that you can utilize to help make your website run smoothly. Right tools can make or break your business easily.
When you are launching your business or already running one, you might have been able to keep all the plates spinning yourself but, if you want to scale, you need to get out of a fulfillment frame of mind and focus instead on optimization and growth. That’s where tools come into play.
Still, the problem is, there are a lot of tools available, pick what? It’s not always easy to know where to start or what to focus on.
With this motto, We are going to list some of the best eCommerce tools for your business, that not only bring your sales up like WAAOOO but, also fills your pocket with MONEY – MONEY…
Business Tools specific to eCommerce Sales and Marketing needs
Each category of tool serves an important function in your business. There are simply so many tools to choose from, that’s why We compiled this list of eCommerce tools. Before you spend a luck trying everything there is, find out what’s worth your time and money, and what’s not.
To help you kick things off, I’m sharing a bucketful of tools that you can evaluate, test, and use to grow your eCommerce store. The tools are grouped into five main categories:
- Shopping Cart Tools
- Demand Generation Tools
- eCommerce Web Services & Sales conversion Tools
- Web Hosting Tools
- Market Research Tools
Best Shopping Carts for your eCommerce Business
If you want to build e Store? And got tired of searching a suitable eCommerce platform for your online store. Undoubtedly, you’ve heard of the most famous and worldwide-used WordPress plugin – WooCommerce.
WooCommerce is one of the best eCommerce platform and one of the smartest choices offering responsive designs and themes, advanced eCommerce functionality, great capabilities for marketing and SEO, easy website management and all the advantages of a hosted solution.
To some extent, WooCommerce is just as easy to use as Shopify. But there’s a catch. WooCommerce is completely free, although you will need to purchase your own hosting.
Magento is a modern cloud commerce platform with an open-source ecosystem. It is flexible for B2C, B2B, and hybrid solutions. Magento extends beyond the shopping cart for every shoppable experience, including email, mobile, in-store, and marketplaces. It’s very powerful with lots of features, but also fairly complex.
It’s a great option for stores with the expertise and/or budget to maintain it, but If we talk about beginners then it is problematic. For those new to eCommerce, WooCommerce (see below) is a much better fit.
Magento can be integrated with many payment gateways. It can accept payments through PayPal, Google, and Amazon. Your store can accept payments from all over the world.
Shopify is great for new ventures and lets you launch and manage an online store without having to fuss about with servers or code customization.
Being in trend, Shopify is a complete eCommerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, tracks and respond to orders — all with a few clicks of the mouse.
Is Shopify good? Many users admit that it has a great design and that is why they choose this eCommerce platform in the first place. Besides, there are a lot of templates that are available to customers.
Once you grow the business, you can always move to a more feature-rich, customizable solution. But early on, it doesn’t make sense to make a large investment in a shopping cart before you have an established business.
It offers three different plans for its users, starting at $29 per month.
Best eCommerce Tools for Demand Generation
Canva is an excellent, free graphic design tool. While you’re not going to turn out the kind of stuff that wins awards, you will make lovely things that don’t embarrass your family and friends.
Whether you’re creating marketing materials for your personal brand or for your company, you’ll want to keep in mind how important it is to maintain brand consistency across all of your external documentation.
You can reinforce your brand’s look and feel by using the same fonts, color palettes, and photo filters — and Canva makes this even easier to do. Choose from any of the free Google fonts in Canva, apply the hex codes for your brand in our color wheel selector, and apply the same photo filters across all of your images using the unique identifier we provide you in our filter menu.
Headline Analyzer is a super-fun tool for making more compelling messages. You just plug in your blog headline or Facebook post title and it tells you (roughly) how engaging and interesting it is.
AdWords keeps changing its sign-up system. If you have an account and can check it out, the keyword planner can really help. If you can’t or it keeps telling you to add a credit card, just use Keyword.io.
Best eCommerce Web Services & Sales Conversion Tools
7# HubSpot CRM
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
While HubSpot offers all kinds of paid marketing and sales software options, its free CRM is free. Track 1,000,000 contacts and get your whole team onboard. You can also integrate it with WooCommerce, Google Calendar, and a few other resources to help manage more thing in one place.
Mautic is a powerful, Open Source Marketing Software. It is a platform which provides you with the greatest level of integration and deep audience intelligence.
Most importantly, It can take actions and automate them, based on your visitors’/customers’ behaviors. It enables you to make more meaningful connections with your customers interacting with your website.
Despite being free, Google Analytics offers an impressive number of features and ways to analyze your traffic data. It’s easy to install and is a must-have for your website, as nearly all of your proposed changes/improvements/tests will begin with the data you collect here.
Google analytics is split into-
- Audience- Who visit your site
- Acquisition- How they are getting to your site
- Behavior- What are they doing on your site
- Conversions- Have they completed what you wanted them to
Each of these is very useful for many purposes. There are 4 overarching business benefits of Google analytics, they are marketing campaign optimization, website usability improvement, target audience identification and budget allocation.
Zendesk acts as a central repository for all of your customers’ service issues and is extremely customization. You can create automated replies to common queries, assign specific issues to certain agents, and track the entire history of a customer’s interaction with your team. Their product and support are really impressive.
A/B testing can be really powerful, but few people do it. Why? It’s confusing and time-consuming.
Well, at least it used to be. With Visual Website Optimizer’s amazing interface, you simply pick which live page you want to test and – poof! – you’re presented with an easily changeable copy in a drag-and-drop web editor. No HTML, No CSS, No uploading files. Impressively simple.
Best eCommerce Hosting sites
12# Blue host
The Bluehost is the leading recommended web hosting service by WordPress.org. Every account features 1-click WordPress installation. It was established in 2003. This has continually innovated new ways to deliver on.
BlueHost works with the mission ie. to empower people to fully harness the web. Based in Orem, Utah, It provides comprehensive tools to millions of users throughout the world so anyone, novice or pro, can get on the web and thrive with our web hosting packages. It starts at $2.75/month only.
13# Host Gator
Host Gator is the top choice amongst our recommended WordPress hosting providers. GoDaddy is also cheap hosting places, somewhere users found it limited, and it is not that great otherwise.
If we talk about GoDaddy, It has pretty good U.S.-based technical support. But the user interface and control panels are a somewhere less alluring and a bit confusing too for the user especially the newer ones.
We’ve recently heard a lot of good things about Host Gator, which offers plans from $4 per month. As per wpbeginner, The Host Gator hosts over 8 million domains and is one of the most popular web hosts in the industry. With 1-click WordPress installation, 99.9% uptime guarantee, and 24/7 support.
Best eCommerce Market Research Tools
The Google Keyword Tool lets you find out how many people search for a given term, and what related terms are popular. If you’ve never used this tool before, there are a few things you need to know to get accurate results. We strongly recommend reviewing this keyword tool primer before diving in.
SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy, do competitor analysis, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.
Take the 14-Days Free Trial. With this SEMrush offers three monthly subscription options:
Pro for $99.95, Guru for $199.95 and Business starting at $399.95. All three are recurring subscriptions. You can purchase a monthly subscription, and it will bill automatically on the same calendar day of every month, or you can choose an annual plan, and pay yearly.
16# Uber suggest
Tools are useless if you either use the wrong ones or don’t know how to use those that are the right ones.
Visit übersuggest.io and Type in your desired keyword(s) in the search bar. Then, Press ‘Enter’ and bam! Your keyword search results appear. Pick a few and get to writing. Or, if you still can’t allow time to make this happen, hire a content writer or find a service that can help with this.
17# Google trends
Google Trends offer information not provided by the standard Keyword Tool. You can get large data trends in ecommerce industry on relative keyword search volume, trends, geographic origination and more.
It will not only allow users to see what topics and queries have been popular in searches but will also give access to data containing how often specific searches have been made over a certain period of time, that you can specify in the filters.
It is an extremely useful tool when it comes to reviewing the success of a company’s SEO strategy. Google Trends is an online tool that helps users visualize and discover trends in people’s search behavior within Google Search, Google News, Google Images, Google Shopping and YouTube.
The MozBar provides at-a-glance SEO metrics for websites, as well as for the results in Google’s search listings. A must-have when doing lots of competitive research. Available for Firefox and Chrome.
Moz Pro membership gives you access to a wide variety of SEO tools and custom keyword rankings. The industry’s leading SEO toolbar – over 420,000 installs and climbing – MozBar gives you instant metrics while viewing any page or SERP.
eCommerce site tools simplify your manual working and save time spent on repetitive tasks. Well, We have listed you a complete toolbox for your eCommerce business site. But, It partially depends on you too, what suits best for your business. what do eCommerce development tools you think should be added to this list? Let us know in the comments what you expect in ecommerce trends 2020!
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