Double-double, toil & trouble;
Halloween marketing ideas for spooky sales alerts!
Did You Know?
Halloween is the fourth most popular holiday after Christmas, Thanksgiving, and Easter. This is the time when customers want to shop. Yet, retailers tend to lay more focus on Thanksgiving and festivals ahead. As a result, they miss out on great marketing opportunities and sales deals.
Halloween is not only about the wicked tricks and scary fun. But It also upholds the creative marketing campaigns. So you must start your Halloween marketing right. And make it more involving engagement and fun-crazy!
However, turning back to the pages of the origin and previous year marketing data for Halloween, we came across some delightful information clubbed together for you all to review and comprehend the increasing sales & marketing opportunities for Halloween’s.
The Origin of Halloween Celebrations…
The Halloween Sales & Marketing Numbers Over The Years…
I hope it is very much convincing for you to start planning your very own Halloween marketing ideas to kickstart your business’s festive season craze. And to support your planning, we have compiled a list of 9 frightening Halloween marketing ideas. Read ahead!
9 Frightening Halloween Marketing Ideas To Boost Sales This Scary October!
1. Halloween-ize Your Holiday Deals
According to the National Retail Foundation, 40% of active buyers tend to buy things before the festivity hits the ground (and in this case Halloween). So, rack up with the preparations of the Halloween discounts and deals for your customers to grasp in the early bird sales fever. It will most possibly make a BIG start for your holiday season sales.
Get ready with your scary promos, bulks of customized stock, store decoration, and more to handle the flooded sale you hope for.
Well, if you don’t wish to start a month before the Halloween offers, you can always move towards social media and email marketing campaigns to spread awareness on upcoming sales. Make sure you spread up the word nicely so that your buyers could catch the deal and enjoy the outcome!
2. Optimize Mobile Version Of Your Halloween Website
Active research and surveys show the growing preferences of mobile devices by shoppers to search and purchase the needed items from anywhere anytime. Online shoppers are streamlining themselves towards mobile devices than working on desktops.
Well, all credit goes to the booming era of smart gadgets. With more than 54% of online shopping, you strictly need to know about how to drive a sale to your store?
Since the purchases through smartphones are increasing exponentially, you cannot take a risk with your mobile-unfriendly website. To escape the situation, you must design a mobile-responsive website or you may optimize your existing website to be mobile-responsive. This will smoothen your customer’s buying journey with the ease of their usage of digital gadgets.
Just a single touch and your customer can deal up their purchase from your store.
3. Decorate Your Store With A Spooky Look
Is it enough to spread the word for promotions on social media and via emails? Oh! Come on… It’s Halloween! Don’t you want to make every effort to boost your Halloween’s Day Sales?
Well if your answer is yes, then you must gear up and start decorating your website and products. Sounds crazy? Halloween is anyway a very crazy festival though. But, I’ll explain to you how decorating your website can help you in growing your sales?
For instance, take a look at your favorite pizza delivering website during the festive season, you must have noticed the website is all decorated with the festive theme.
Have you wondered why?
Is it only to let the customers know about the prevailing offers and deals?
Well, the top-consumer psychology surveys show that people tend to buy 2x their needs if they’re in a good mood or more satisfied with the look and feel of the website.
A Tip For You!
If you seriously want to skyrocket your online store sales this Halloween, then you need to charge your customers emotionally. As you are doing great business, you should favor a bit more to change the look and the feel of your online traffic.
So what all you can have?
- Getting festive images design with a call to action buttons and sale stripes.
- Install themed add-ons like gift cards, points and rewards, upsell, and much more.
- Sending out a festive email template and in this case pumpkins and bats, laden email campaigns work best for the occasion.
- Another spooky look for Halloween to engage your visitors.
4. Run An Urgent Discount Promotion
Witchcraft your online store Halloween sales with a sense of urgency and FOMO.
Online shoppers are very smart and intuitive. They compare the best deals on products over various platforms before they make a final purchase.
To hook-up your customers within your offers, you’ll need to be very dynamic and upfront with various offers on different product sections and hideous deals for the selected shoppers like some lucky draw or extra-hour sales, etc.
The marketing hacks also suggest applying to upsell and cross-sell strategies on products with higher demand. These tactics are proven to increase sales during festive hours. As close you get to the holiday mood, you can shoot better discounts to grab the nerve of the best sale for your store.
Useful Tips For eCommerce Stores To Increase Holiday Sales
You still have time in hand. Push out awaited discount coupons which can be best used by your customers and escalate your store sale.
Using flash deals with urging messages like –
- ‘Limited for Today only’
- ‘Discounts valid until Midnight’
- ‘Deals vanish in 1 hour’
- ‘1-hour ghost discounts’
5. Design Themed Social Media Campaigns
Its festivity and it cannot be plain and simple.
While your Halloween marketing ideas are taking shape, you should first crack the festive discount offers over social media because social media platforms are heavily populated and are an easy way to trigger the psyche of consumers.
Driving on from rolling out improvements to your internet-based marking is the need to alter your web-based promoting technique to incorporate a themed battle for Halloween.
Grow your eCommerce Sales with Perfect Holiday Social Media Plan
For example, you can consider the campaign run by Starbucks on Instagram. Starbucks has very smartly curated their beverages names with the Halloween trends and spooky words.
6. Prepare Creatives To Visualize Your Halloween Marketing Ideas
As already discussed, social media is a great opportunity to pitch in the Halloween sale to spread the message in real-time. Please take heed and use these tactics to upscale sales this Halloween.
- Prepare Facebook posts, Instagram stories, and/or tweets with engaging content and interesting images before the big day.
- Use popular hashtags such as #trickortreat #Halloweendeals #Halloweensales to increase the visibility of your posts. You may also create your custom hashtags to uniquely viral your words to offer sales.
- Pump up with video creations like this(below) and create the goosebumps feeling for your audience. (Hold on tight and don’t watch this ALONE!)
Ahhh, are you OK? Feeling numb after watching this video…
So, now you know what magic and effects do videos have on the human psyche… Every time you plan to create resources for your marketing upheavals, remember that festivity brings the reasons for celebration, joy, and acknowledgments. That is why targeting the consumers’ emotional connection in the right direction will help you grow better with your targets.
Build Your Brand’s Social Presence With Stories You Have
7. Collaborate With Other Businesses
Being an active member of this society, you should take heed in helping out the society which is revolving around you and your business as well. Search for events that are planned by a local organization that is pacing with a holiday sale. Join them and know what is happening during the later week of October.
If nobody is planning, then you may suggest other special occasions on the theme of Halloween promotions and events. Being an investor or sponsor in local festive gatherings puts forward a strong vision you carry immensely growing your brand image and brand value as well.
8. Run A Themed Email Marketing Campaign
Email marketing fulfills the saying “Old is Gold” in comprehensive ways. The data shows that even today, 91% of existing customers prefer personalized emails and coupons than the social media flyers. It will fascinate you to know, email advertising is additionally 40 times more viable than at obtaining new clients than Facebook or Twitter.
As you are in the phase of implementing your Halloween marketing ideas, customized emails are indispensable. Jotting down and designing new Halloween-themed email templates for new offers is a great approach to lure in the customers. Halloween-customized themes will make your clients feel the same joy and excitement for the festive sale as you.
For example, considering the Halloween customized email template from the top-clothing brand Mango. This brand is popular for its elegance and classy clothes and they have maintained the same feel over their email template too.
9. Season Your Google Ads With Spooky Spice
We are all aware of the paid advertising campaigns and how they reap in the potential benefits for the business if done right. And we are also aware of how these paid ads can prove to be a bane if not planned well.
It’s the festivity hour planning and I won’t suggest you take any risk. Therefore, you must be ready with a deep search analysis on keywords and their trends before you plan to bid on keywords for your ads.
Also, lay great emphasis on your ad copy for the best possible reach. Your google ads incorporate a major section of your Halloween marketing ideas draft that aims to skyrocket your online sale this Halloween.
SearchEngineWatch lists down the keywords that work for the Halloween marketing campaigns –
- Halloween marketing
- DIY Halloween costume ideas
- Halloween horror nights
- Frozen party
- Swirl candies
- Witchcraft craft ideas
- Orange pumpkin
- Spooky house hour
While it’s crucial to include modern topics into your content strategy, focus on creating content that’s relevant to your target audience, and authentic to your business.
Adjust Seasonality Bidding Strategy on Google Ads
This Holiday Season
Halloween’s Celebration Is For All & Not Limited To Kids Only!
Yes, gone are the days when we used to just decorate our home with lighted pumpkins, candles, and much more. Children from different age groups come to collect candy and toffees from home.
But… days and even years have seen a sea change.
Nowadays, the businesses are now more deeply involved in the Halloween Marketing ideas brainstorming sessions to dig in the best deals suiting the festivity while there are parties, get-togethers, and picnic celebrations planned to chuck off the darkness of the event. Large parties take place with participants wearing frightening costumes which are making excellent news for niche business upliftments.
Well, I’m not talking about young adults having fun… but the National Retail Federation claims much more than that.
It says that starting up with Halloween sale it goes up to Halloween celebration which is planned by 18-25 years of age folks. 25-35 years of age people and 36-45 old people also plan to celebrate hard on this spooky occasion.
Let The Celebration Sales Begin With Spooky Halloween Marketing Ideas!
This will be a known fact that every human on this earth loves to celebrate the occasion with their family and friends. But keeping this same essence intact with the store festive sale is a slightly difficult thing. Don’t make your online business suffer anyhow.
This Halloween sale makes the scariest discount ever and enjoys Halloween online stores with something fishy yet interesting.
Beware of October 31st… Something big yet to come!