Holiday seasons are the most tempting season for any E-commerce business. Businessmen eagerly wait for this very exciting phase of their selling period.
No matter how much you have excelled in your lead generation journey, If you have n’t planned for booming holiday seasons, you are going to lose a major market share for your company.
During this season, customers are full of joyous. They keep on looking trending & enriching products which can help them to make these days as memorable ones.
So, If you are regretting in your mind for not making any such special marketing strategies for these Global Marketing events….need not worry !
I will give you complete a proforma comprising all the major days of the US market which will help to plan up your promotional & selling strategies for your business whether it is an E-commerce or brick & mortar.
After that what you have to do is – Mark up those events which match fully with your business idea, follow my maneuver & suggestions to boost up your sales, make a proper analysis from the previous sales data & build a solid roadmap to flourish your business.
Let’s start exploring this journey…
Have A Glimpse Of Important Days Of 2018 For Your E-commerce Business
Let’s begin the ride of Holiday Sales Calendar now!!!
Rock the New Era with Sensational Products (1st Jan)
New Year comes with a lot of opportunities as well as hopes. Not only individuals but businessmen also takes new resolutions for their upcoming plans.
During this time, customers are in their fresh mood. They keep on looking attractive & pleasant Cards, bouquet, greetings & other gifts to cherish their memories with their loved ones.
So, this is the right time to invade their mind with your wonderful surprises. Strategize your marketing campaign in such a way that customers become highly interested to purchase your product. Give 50% off on your products or offer any special discounts, plan special products for children as well. Have a look over New year resolutions….
Spread Love – This Valentine’s Day (14th Feb)
14th Day of Every February is celebrated as Valentine’s Day. This special Day is personified on the name of St. Valentine of the Christian denomination.
But there is a huge craze of this beautiful day all over the world. People want to wish their loved ones with attractive gifts. There is a special Valentine week starting from Rose day, promise day, teddy day, chocolate day & many others.
Sellers make the ultimate plan for each week & start progressing the graph of their sales revenue.
Celebrate Return of Lord Jesus- Easter Day (1st April)
This is again one of the important days celebrated in Christian mythology. This is the day when Lord Jesus resurrected after death. There have been always a huge flow of happiness among citizens on this day. So, drive up your sale for this special occasion & give your customers a reason to make purchases from your company.
Nothing is Bigger Than Mother’s Love – Mothers Day (13th May)
A Mother is the only person who possesses a selfless love for her children. No matter what the situation is, she always stands like a rock in our ups & downs.
Every person tries to make this very day really special for their mother. So, accomplish this desire of your customers & design exceptional gifts for mothers. Try to make this day one of your best sales holiday of 2018.
Daughter’s First Love – Father’s Day (17th June)
If mothers are the symbol of selfless Love, Fathers are the epitome of Strength & courage. Make this special occasion enjoyable for your customers by offering them fascinating products for their Fathers. Focus more on father oriented Products like suits, spectacles, office stuff etc. , Organise special Father-daughter or Father-son Contest & re-cherish their sweet relationship.
US Federal Holiday- Independence Day (4th July)
4th Day of July month is Celebrated as Independence Day in United States. As on this Day, 13 American Colonies were Declared as free & independent & thus recalled them as United States of America. This is one of the Biggest Holiday season of America & thus a great opportunity for the sellers to entice their customers.
People usually unite together with their Friends & Family on this day & celebrate. Offer your customers patriotic products & generate a sense of Pride & Love for their Country.
An honor to American Labour Movement- Labour Day (3rd Sept)
It is again one of the most important federal holiday of America fully devoted to Labour movement & Trade Unions who have always made their best contribution in the development of the country.
It is celebrated on the first Monday of every September followed by a 3-day Weekend. So, mark up this special date on your marketing calendar & glorify the importance of workers & trade unions with your products & services.
A Holy Evening- Halloween Day (31st Oct)
Halloween Day is again a most popular Western Christian Feast also known as All Hallow’s Day. This day is happily celebrated by whole Christian community. They organize Halloween costume parties, bonfires lighting, visiting church with their family members etc.
Give a special touch to your customer’s heart by selling them ravishing costumes along with party passes. This will enhance your brand’s personality.
A Thanks Note for your Loved Ones- Thanksgiving Day (22nd Nov)
It is rightly said that “ never leave a chance of saying thanks to your loved ones, this shows how much they are important for you”
Thanksgiving Day is again a Public holiday in United States which is celebrated on fourth Thursday of November. On this day, families have their get together & dinner party. It is considered to be the most prominent day for the shoppers.
Hence, gear up your customers with outstanding services….
A Diligent Day for Shoppers- Black Friday (23rd Nov)
Black Friday is a bumper holiday sale for both customers as well as e-commerce retailers. This day is followed by Thanksgiving Day which makes it a full four-day weekend & so a starting phase of Christmas shopping season.
Therefore, this day is extensively focused on providing great discounts to customers on different products & services. Retailers reap a high range of profit on this day & continue to open late night hours. Customers also do purchases with high shopping spirit.
A Day for Online Sales- Cyber Monday (26th Nov)
As the name suggests, “Cyber” which is related to Computer world & therefore highlights a day which is totally inclined to online shopping.
This day brings a lot of opportunities for both large online stores as well as small online stores. Like that of Black Friday, this day also offers big discounts for its customers. It is the biggest holiday sale for any E-commerce Business.
Have a look over which is the BEST SALE laden festive! Black Friday OR Cyber Monday
Ring out the Jingle Bells- Christmas Eve (25th Dec)
Finally, the day in the season of cold fairy weather….Yes, the Christmas Eve!!
The Biggest holiday sale for every E-commerce business. No doubt, how much craze we have of this day around all over the world & again which is followed by new year beginnings. Promote your products with special Christmas gifts & plan up new offers for children.
So, Just Bang on for this day & prepare a super holiday marketing strategy to boost up your sales.
Want to become a leading seller this holiday season? – follow up these tactics
Now, since you have been acknowledged with all the special holiday sales season of the year
Let me take you a step forward towards achieving your goals….
Remember, “A leading seller is one whose strategies are followed by other sellers in the market”
So, if you really want to turn this dream into reality follow these tactics & make yourself a trending Brand.
a. Analyse previous data
First & foremost step towards this journey is to make a deep analysis of the previous data. By researching past data’s you can easily get a clear cut picture of your customers choices & preferences. You can easily know which products can prove to be a promising aspect for your sales during this holiday season.
b. Choose the day which goes perfectly with your business
Now, after you have made the complete analysis of the previous data, Move forward with your next step. Among all important dates, select a day which perfectly suits your business & make an extensive plan to drive up the sales from your products.
Every day has its own importance, keep that special touch with your products & glorify that day as much as possible
c. Conduct lucrative contests on social media
Nothing is more powerful than social media. The best source of interaction in today’s world is social media only. So, try to make full advantage of this platform to popularise your products in this holiday season. Conduct lucrative & stimulating contests for your target customers & encourage them with enticing gifts & vouchers & make their day all-time memorable for them.
d. Select a popular Brand Ambassador for Promotion
A Brand Ambassador is the one who adds a social value to your products. So, tie up with most popular brand Ambassador to promote your products.
It has been seen always that customers are mostly connected with those products which are endorsed by their favorite Personalities. So, note this in your mind as one of the most proficient ways to promote your products this holiday season.
e. Loyalty Programs
Gift your loyal customers with excellent Loyalty Programs on this holiday season. This could be one of the most special treatment to them in return of being their regular customers. Launch special smart cards, identifiers, coupons, trip offers to your customers & make them feel how special they are for you.
f. Focus on Niche Market
The niche market is one which emphasize a particular segment of the market. Every special day has its target customers, like if we talk about Valentine’s Day then Youth comprise a major Market share, Back to school days are totally conferred upon children & many other days also has the same aspect.
g. Take Proper Feedback
Last but not least, keep on taking proper feedback from your customers about your products. This will help you to make a planned scenario for upcoming holiday seasons. Provide good after sale services to your customers, focus on generating free shipping services & impress your customers so that in every season they thought to make purchases from your company only.
Let’s Wrap up!
So, now we have reached the final destination of our journey.
If I see overall I have made you well known to all the salient days as well as the strategies which can help you to scale up your sales revenue in this holiday season.
Go through each & every point & inculcate it in your marketing plan. No matter how much you have lacked behind earlier, this will be surely the right time to regain your position & again become the best player in the market world.
“Wishing Your E-commerce Business a Wealthiest Holiday Season” !!