It’s been a while since we’ve partied, gathered in masses, or went Mach 5. COVID has slowed down the pace of the globe. But honestly, it still can’t stop us from celebrating festivals.
We always crave for the holiday season, don’t we? From kids to adults, we all love it. For a common person, it’s a way to meet and greet their family and friends, eat, party and all. But for the eCommerce businesses, it’s an opportunity to make moolah.
But will they really be able to do that in this pandemic? A time where most of the people are staying inside and not going outside. The answer is yes and here’s why
The above graphic by CCInsights compares the data of the last 7 days with the same period last year. And it shows how the number of online orders is skyrocketing in almost every nation.
But if you think this is just one-week data, then here are some more:
US consumers have spent $146.5 billion online in the first quarter of 2020. This is 14.5% more than the same period the previous year.
And Q1 is a time where there are not too many festivals. So it’s quite clear that we will see a bigger growth in the coming holiday season. Hence, you must prepare your store for this holiday season sale.
And to help you with that, I’ve come up with a holiday sales calendar for 2020. It’s a rundown of holidays and dates you should target to sell more products and make more profit among this pandemic.
Note: I’ve created this calendar as per the financial year so this will start from April 2020 and will end on March 21.
Ecommerce Holiday Sales Calendar For 2020/21
The above infographic shows the top-grossing holidays. But you can scroll down to checkout some other major holidays you should be prepared for.
|Easter||April 12, 2020|
|Mother’s Day||May 10, 2020|
|Father’s Day||June 21, 2020|
|US Independence Day||July 4, 2020|
|Labour Day||September 7, 2020|
|Halloweens||October 31, 2020|
|Thanksgiving||November 26, 2020|
|Black Friday||November 27, 2020|
|Cyber Monday||November 30, 2020|
|Hanukkah||December 10-18, 2020|
|Christmas||December 25, 2020|
|New Year||January 1, 2021|
|Valentine’s Day||February 14, 2021|
So, if you are still regretting not making many preparations, you’ve got your eCommerce marketing calendar. Now let’s come up to the holiday eCommerce selling tips which you must be searching for in your preparations for each holiday.
I will give you complete information related to all the important days of the events. This will help you to plan up your promotional & selling strategies like never before.
Let’s Begin The Ride Of Holiday Sales Calendar Now!!!
Easter – April 12, 2020
This is again one of the important days in the Christian community. This is the day when Lord Jesus resurrected after death. There has always been a huge flow of happiness among people on this day. So, drive up your sale for this special occasion and give your customers a reason to make purchases from you.
If you still think about how you will make more of it in 2020, then read hatch more sales this Easter and welcome spring with goodness and treats.
Mother’s Day – May 10, 2020
A Mother is the only person who possesses a selfless love for her children.
Every person tries to make this very day special for their mother. So, accomplish this desire of your customers and design exceptional gifts for mothers. But be careful while running your online retail marketing campaign for mother’s day since it isn’t celebrated on the same day in every country.
Father’s Day – June 21, 2020
If mothers are the symbol of selfless Love, Fathers are the epitome of strength and courage. Make this special occasion enjoyable for your customers by offering them fascinating products for their Fathers.
Just like Mother’s Day, Father’s Day is also celebrated on different dates among the countries. So keep those dates in your mind before executing your eCommerce marketing campaigns for father’s day.
Independence Day – July 4, 2020
The 4th Day of July month is celebrated as Independence Day in the United States. As on this Day, 13 American Colonies were Declared as free and independent and thus recalled them as the United States of America. This is one of the biggest holidays of America and thus a great opportunity for the sellers to entice their customers.
All across the continent, the 4th of July is celebrated on a large scale. Starting from clothing sales to beauty deals and home decor, 4th July stands as the major point for the retail marketing calendar.
Labor Day – September 7, 2020
It is again one of the most important federal holidays of America. This is fully devoted to the Labour movement & Trade Unions.
It is celebrated on the first Monday of every September followed by a 3-day Weekend. So, mark up this special date on your marketing calendar. And glorify the importance of workers & trade unions with your products & services.
Halloween – October 31, 2020
In a holiday sales calendar, Halloween stands as the most fruitful event. Where many marketers and shop owners tend to encourage eCommerce marketing ideas.
This year, it is expected to experience a double rise as compared to previous years. According to the National Retail Federation’s annual survey, total spending for Halloween is expected to rise by $9 billion. Contrary to this, celebrants are planning to spend up to $86.79 as compared to $86.13.
Thanksgiving Day – November 26, 2020
Since 2017, an 18.3% rise has been seen through online spending on the account of Thanksgiving. A year later, this number jumped to 27.9% with total spending of $3.7 billion. So, this year it is expected that it would see a steep rise via enumerable thanksgiving sales from varied parts of the world.
This all starts with Thanksgiving and lasts until New Year shopping and exchanging greetings If you want to increase eCommerce conversions, a holiday calendar card is your token which you need to look forth.
Black Friday – November 27, 2020
An exciting fact about black Friday which can agitate eCommerce store owners is, many other countries have also started celebrating it. One can enjoy black Friday sales in different portions of the globe. A wide range of online and retail products are sold out in the context of the festival. So, if you still have to plan out, get ready for the majority of sales coming in your business.
Additionally, Black Friday and Cyber Monday are the best-of-friends when sitting for holiday marketing ideas. So, plan it to make it big for eCommerce holidays.
Cyber Monday – November 30, 2020
As the name suggests, “Cyber” is related to the digital world. And, therefore highlights a day that totally inclines to online shopping.
Cyber Monday 2019 became the biggest U.S. online shopping day ever with over $9.4 billion in online spending(Statista).
This day brings a lot of opportunities for both large online stores as well as the small ones. Like that of Black Friday, this day also offers big discounts for its customers. It is the biggest holiday sale for any eCommerce Business.
Hanukkah – December 10-18, 2020
The Jewish community celebrates Hanukkah for 8 days. That means an 8 days sales opportunity for your eCommerce business. However, as compared to Christmas, people don’t shop that much on Hanukkah. But still, it’s a major event for Jewish community.
Hanukkah is also called the festival of lights, so you can sell products like lamps, candles, and other decoration materials.
Christmas – December 25, 2020
The birth of Jesus Christ is celebrated among billions of people with great pomp and show. And people spend an enormous amount of money during this holiday. A Fool.com research on Christmas 2019 spendings says, an average customer who bought Christmas gifts spent $928.76.
That’s a great amount. This is the biggest holiday sales opportunity you can leverage to get the best benefits. Give your eCommerce store a Christmas look and feel. Offer free gifts and rewards on shopping. Spread the word on social media to drive more traffic to your site.
New Year – January 1, 2021
In the eCommerce holiday calendar, the first surprise stands as New Year. During this holiday, at this point in time, customers are in a fresh mind. The retail marketing calendar too gets checked. So that upcoming retail marketing campaigns could be executed rightfully.
So, this is the right time to invade your customer’s mind with your wonderful surprises. Strategize your retail marketing campaign and holiday marketing ideas in such a way that customers become highly interested to purchase your products.
Give 50% off on your products or offer any special discounts, plan special products for children as well. Have a look over New Year resolutions and 30-day challenges.
Valentine’s Day – February 14, 2021
Valentine’s Day has always been a crazy festival. During 2019 alone, the shoppers have set a benchmark by spending $20.7 billion to the economy. This has been confirmed by the National Retail Federation.
During this holiday, you can seriously put on your thinking cap and nurture your holiday marketing ideas for grabbing maximum sales.
To know this better, you can get an absolute solution to win more customers this Valentine.
Things To Remember While Creating Your Holiday Campaigns
Nothing works great without perfect deals and offers. And, when it comes to the holiday season, you need to be extra cautious. Here, you need to work on a few of these things like:
- Ecommerce holiday campaigns are not directly set for the festive season but start before that. You need to pitch your sales ideas from the pre-occasions to make the base than becoming an alien to the market.
- Don’t forget to personalize your offers. You may be having your previous years data. This will help you track down the deviation path by your prospects from buying your stuff and moving to your competitor. Identify and eliminate those bottlenecks to prevent your customers from choosing your rivals.
- Spread the word through social media. Nowadays, there is much more than one-to-one communication. You can post relatable offers and deals on social platforms and groups you’re gonna offer during the holiday season sales.
- Since this is the COVID era, make it crystal clear to all your users that you’re taking all the safety measures like social distancing, safe delivery, to protect your consumers.
So, now we have reached the destination of our journey.
A holiday sales calendar is a must for any eCommerce business that wants to escalate their revenue during the festivity. It helps eCommerce businesses to strategize holiday sales promotion activities for the upcoming events and plan their retail marketing campaigns.
Above listed, are some basic and most commercial occasions which most of the brands follow during the holiday season sales. You just need to select your upcoming festivals and allow your customers to spin the wheel.
Also, make sure you follow all the security measures in each process of your business. Because nobody will risk their lives in this pandemic just for a simple product.
Did I miss any festival in our holiday sales calendar? Do let me know in the comments section.