It’s already 2020 and if you are working in the eCommerce industry as a retailer or as a marketer, you must be aware of what are Google Shopping Ads aka Product Listing Ads (PLA’s) and how much power do they possess. Google Shopping Ads are a beautiful way to steal conversions directly from Google Search [...]

The post A Definitive Setup Guide To Google Shopping Ads [FREE Strategy Cheatsheet] appeared first on MakeWebBetter.

Instagram app has been running on rails of success since 2010. According to Instagram, 1 billion people use Instagram every month and over 500 million people use Instagram Stories every day. If you are running your Facebook page successfully and now, it's time to grow your target audience over Instagram with good Instagram Ads Tips [...]

The post Top 5 Powerful Tips For Instagram Ads (#3 Always Work) appeared first on MakeWebBetter.

Beginners in Advertising often get confused when they have to choose between - search or display, while creating ads? Several factors should be taken into consideration while selecting the best campaign for your online business. As one wrong decision can potentially ruin your campaign.   The basic difference between Search Ad and Display Ad is Search [...]

The post Search Ads VS Display Ads – Which One Is Better? [Ad Creatives Cheatsheet] appeared first on MakeWebBetter.

In a recent update, Bing announces a change in Bing Ads budget delivery. Bing Ads will be removing the Accelerated budget delivery in Shopping ads, Search Ads and Dynamic Search Ads (DSA). To make these changes smooth and without any breaking change. From November 1, 2019, these campaigns will run as Standard nevertheless of the [...]

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Google Search Ads 360 is the premium-level of Google Marketing Platform. It facilitates advertisers to control campaigns across multiple search engines platform. Also, it has added auction-time bidding in google search Ads 360. For Google Search Ads 360 users, this will help more with Smart Bidding capabilities provided by Google Ads. It works with the [...]

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Google Ads has released an update on Video Ads Conversion Actions. A conversion action is the customer action that you have set for a customer to take for your business such as sign-up, download or purchase. You can create conversion actions under the “Conversions” column from “Tools & Settings”. These actions help in analyzing and [...]

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Google conversion tracking display what customers do after they interact with your ads and landed on your website. Whether they purchase your products, signup for newsletter, download your resources or call to your business. When a customer completes an action defined by you which is valuable to you, those actions are called conversions. Tracking these [...]

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On 17 September, 2019 Facebook Business announced some of the metrics will be removing from the Facebook Ads dashboard for optimisation on this October. They said they are removing some of the metrics to improve offerings to advertisers with new ones that will show more actionable insights. Update Includes Some updates regarding video ads and [...]

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Google Ads App updated with new feature as “Campaigns Optimization Score”. The Optimization Score was introduced by Google Ads last year, It is designed to analyze how well Google Ads Campaign is optimized. It ranges from 0% to 100%, in which 100% means your campaign is now ready to provide you an optimal result with [...]

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Search engine visibility is today’s hot cake in the industry. Report says that Google search results fixes its stand #1 position in US which is crucial for many online businesses to get ranked on the first web page with 91.5% traffic. Taking help from this, it is clear that Google search result stands as an [...]

The post Top 8 Branding Ways to Boost your Website’s Search Engine Visibility appeared first on MakeWebBetter.

Google is offering more smart bidding strategies to online advertisers from May 16, 2019. Around 70% of advertisers use automated bidding this time, everyone needs to get as precise as they can. Google introduces Seasonality bidding strategies adjustments for both search campaigns and display campaigns. As smart bidding is performing well in driving businesses. But, [...]

The post Adjust Seasonality Bidding Strategy on Google Ads this Holiday Season appeared first on MakeWebBetter.

Google Ads Average Position Metric will be removed from 30th September. They revealed this news in February but the date was not disclosed. As a result of uplifting Ad Position metrics, following existing feature also get disabled. Rules using Average Position Custom columns which use Average Position A saved report which creates on the basis [...]

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HubSpot #Inbound19 is due to take its flight. Through 19 well-reputed and grounded speakers for the occasion. You must be understanding the methodology of Tech Communication and its related metric measures by BerlinRosen and West Wing Writers on September 4. So, why not understand it before and go with keynotes to discuss in Inbound 2019?  [...]

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Want to encourage retail holiday sales at your store in 2019? Well, you are at the right place to sharpen your holiday marketing tips… Fact says: During the last two months of the year, 20-40% of yearly sales takes place by small and mid-level retailers. –National Retail Federation Although, you have halloweens in October. You [...]

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The Genesis of StudioPress by WP engine is one of the best WordPress theme frameworks providing you a robust and secure environment for all your products. The major plus point Genesis Framework offers is its compatibility with Gutenberg editor. So, optimization and customization of content would be much easier and faster than before.

With the latest update to the Genesis framework, WPengine stated that it is going to speed-up mobile performance with Genesis 3.0.0 due to an increase in the demand of mobile-friendly websites.

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If you are one of those social nerds, who is fond of sharing your location while tweeting, it’s sad news for all the twitter users globally, as you won’t be able to do that, in the near future. 

Twitter has removed this location sharing feature while tweeting. There was a Twitter feature which allows you to show your location, while you are tweeting. 

The post Twitter is Simplifying your Tweeting Experience appeared first on MakeWebBetter.

World’s leading professional networking platform, LinkedIn is reportedly testing out a number of updates for its brand refreshment. It has undergone a number of branding updations like a new logo, color palette, and custom font.

The post LinkedIn Gets Brand Refresh Unveiling a New Logo, Color Palette, and Custom Font. appeared first on MakeWebBetter.

Google is constantly bringing in updates to Google Search Console since it has been restructured. Now, Google Webmasters‏ has stated that they are changing the default time range of the Discover and Search bars from 28 days to 90 days.

The post Google Search Console Updates Performance Overview Report appeared first on MakeWebBetter.

Google is updating the SOS alerts and also adding the on-screen speedometer features shown in Search and Maps that will help users navigate effectively.

The post Google Maps Gets An SOS Alerts And On-Screen Speedometer Feature Updated appeared first on MakeWebBetter.

Google announced that by July 1, 2019, mobile-first indexing will now be the default for all new websites. And also for those websites that were previously unknown to Google Search.

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