Studies suggest an exponential and steady growth in worldwide retail e-commerce sales from 2014 to 2024 considering past and projected growth. Therefore, it would not be an exaggeration if I reiterate Ethan Zuckerman when he says, “There's no locality on the web - every market is a global market”. Running an online store is an [...]

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Customer groups are far-reaching resources for managing your online store and running impactful marketing strategies. Also, conversion paths are crucial for a successful business. Therefore, you can segment your WooCommerce customers into groups with minimal effort by analyzing their conversion paths. My recommendation is that you should definitely group your WooCommerce Customers for better organization. [...]

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