A brand is no longer what we tell the customers it is, it is what the customers tell each other it is.
The audience interacts with you through your brand name. A brand is just not a name. A brand is a way to express the stuff your company does. So, let’s start discussing the eCommerce branding strategies to have a successful eCommerce business.
1. Create a Brand Logo and Name
A logo and name is the first thing through which customers recognize a brand. Or we can also say a logo and brand name is the identity of the business.
Through a powerful logo, your brand can leave a lifetime impact on your customers. Just look at the following logos, these all logos have been known for a long time.
Important things to consider while building a logo
- Check your competitor’s logo
- Be unique
- Use an enticing color palette
- Check the size
- Choose the best platform
- It should be inspirational
- The text font should be good
- The brand objective should be recognizable
There are many platforms to create a logo, I have listed some of them below
- Logo Maker
- Design Hill
- Zillion Designs
- Online Logo Maker
Choose the platform that best suits your online business type and fulfill your company objectives.
2. Create a Brand Slogan
A slogan is a combination of few impactful and memorable words to form a phrase. The phrase can be used in a clan, political, commercial, religious, or another context.
Slogans are used for advertising purposes. The main objective to make a slogan is to sell the company product and services to as many customers. A slogan is used to convey the message and information about the quality of the product and services that a business sells online.
According to the Oxford Dictionary of English, a slogan is a short and striking phrase used for advertising.
The things you should keep in mind while making a Slogan
- It should be memorable, funny and concise
- Appealing to the audience
- You need to stay honest with your brand
Why Brands need a Slogan?
Slogan provides vision about the products and services. A slogan describes “what your company stands for” & “what are the promises of your company”.
Look at the following examples to understand how the slogan should look like.
|Walmart- “Save money. Live better.”|
McDonald’s – “I’m Lovin’ It”
KFC – “Finger-Lickin’ Good”
Subway – “Eat Fresh”
Kit Kat – “Have a Break, Have a Kit Kat”
Heinz – “Beanz Meanz Heinz”
Skittles – “Taste the Rainbow”
Red Bull – “It Gives You Wiiiings!”
Google – “Don’t be Evil”
Apple – “Think Different”
We require slogan generators for the following
- Campaign Slogan Generator
- Advertising Slogan Generator
- Business Slogan Generator
- Catchy Slogan Generator
The tool used to make Slogans
- Shopify Free Slogan Maker
- Slogan Generator
- Free Slogan Generator
- The Advertising Slogan Generator
A slogan is a small group of words that describe your company. I’m loving it…this slogan of McDonald’s was on every kid’s mind. Through the slogan, your customers can remember you throughout their life. Therefore, after choosing the platform for logo now, it’s time to choose the right platform for slogan as well.
3. Identify your Brand’s Target Audience
Identifying the target audience is one of the toughest tasks of any business. In my previous blog, I have said that the growth of any business depends on their target audience. Therefore, it becomes necessary to identify the target audience.
Why it’s Important to Target Audience?
By targeting the audience your business is capable to understand the wants and needs of your right audience. Which will ultimately help the eCommerce business to make a profit.
If the eCommerce Marketers Identify their Target Audience they are capable to understand
- what is the right audience for them?
- Which product or services do they need?
- To which content they relate?
- How to solve the queries of customers?
To reach your target audience you first need to ask yourself the following questions
- How is your target audience?
- Where is your target audience?
- What do they do?
- How much do they earn?
- What are the ways to interact with them?
- Which type of keywords and key phrases they are searching for?
- What is the best advertising platform to reach the audience?
For successful eCommerce branding strategies, it’s important to identify the target customer. To identify a target audience you can create a call to action form. This call to action form helps the eCommerce businesses to identify their target customer.
To understand how the call to action form looks like refer our blog- How to Build a Successful eCommerce Website.
4. Advertising on Social Media Channels
To enhance the brand presence social media is the simplest and effective method. Nowadays, every other business makes use of social media platforms as through advertising, marketers have the ability to provide information about their company products and services to a wide audience. There are a number of platforms for advertising such as Facebook, Twitter, LinkedIn, etc.
According to statista, 77% of the United State population had a social media profile in 2017. This stats shows if the eCommerce sites stay socially active they higher probability to engage with a wide audience.
Through Advertising, you can
- Increases the outreach
- Enhance brand awareness
- Target your audience
- Bring flexibility to your business
- Increase the engagement rate
- Increases conversions rate
The most popular advertising platforms for eCommerce marketers worldwide are
Refer our blog 6 Objectives of Social Media for your eCommerce Business this Festive Season to know the key objectives of social media platform.
5. Outline the Key Benefits of your Brand
You know to make the brand different from others, the marketers don’t do different things, they do things differently.
In the marketplace, there is an enormous number of brands present there with more budget and resources. Every brand is different from each other in terms of their target product and services and in terms of their target audience.
It becomes necessary to outline the key benefits of the brand and make it popular as every other brand has some positive points in itself.
To make the brand distinguishable from others you can create an eye-catchy logo, tagline, and can do social media posting in which you will outline the quality and benefits that make your brand different from others.
6. Enhance Email Marketing
Through email marketing, you can aware your customers towards your brand. If you think email marketing is not made for your business then please look at the following benefits.
The benefits of email marketing are
- It is cost-effective
- Targeting and retargeting is possible
- Drives revenue
- Easy to measure the results
- Helps in nurturing the audience
- You can reach a wide audience
- Easy to get started and to share
- Easy to include offers and rewards you wish to offer your customers
Don’t assume that email marketing is for large businesses. Even if your business size is small you can take advantage of email marketing. To send emails to a targeted audience make an email list based on their past shopping behavior on your eCommerce store.
Worldwide the number of active email users is 3.8 billion in 2018 and it is expected to increase by 4.2 billion by the end of 2022. This stats simply show if you invest in email marketing you have more chances to increase the revenue of your company.
|Woo-hoo!!! The weekend just got better!!! We are providing you with 500 points!!! Come and SHOP NOW your favorite styles are waiting for you on our store.|
This example simply shows how email marketing can be proven one of the best tools to entice and nurture the customers towards your online business. Get to know what is the right time to send email to the right customer in our blog Email Marketing: The Right Message To The Right Person At The Right Time.
7. Make a Content Strategy
If you think why there is a need to invest in content marketing? Then I should tell you that content can be proven one of the most efficient way to provide identity to the brand.
If you are in a dilemma, wondering how to increase customer loyalty towards your brand then let me tell you through content you can gain the loyalty of your customers. Now see the following benefits that content marketing provides to you and your brand.
- Increases customer loyalty
- Establishes brand awareness
- Helps in bringing conversion
Whether it’s social media posting, sending emails to your customer, providing offers/discounts/rewards for all these things you need content. Without content, you can’t accomplish any of the tasks. Your every eCommerce branding strategies are incomplete without content.
By creating emphasizing and memorable content you can achieve the above-listed benefits of content. The assets of content marketing, include white papers, ebooks, videos, infographics, blog posts, product demos, or case studies. Always remember through high-quality content, you have the power to generate curiosity in the mindset of users about your brand.
8. By Improving Customer Service
If you want your customers to come back to your online store and remain loyal towards your brand. Then you need to focus on the factors that can help in improving customer service for your brand.
To improve your customer service you should
- Train your staff
- Try to engage with your customers
- Understand what your customers want
- Improve tone of voice
- Ask for the feedback
You know a tree can’t survive long if its roots are not strong. To make the tree strong we feed it with water and manure. Similarly, for brands, customers are the roots. And to make the brand growing and strong, it’s important to keep improving customer experience on your eCommerce stores.
9. By sharing the story of your Company
Your customers should know your past success and failure to understand your business more and to make an emotional connection with your brand.
You know the makers of Pinterest have told their complete journey through an infographic. In that infographic, they have included every fine detail about their business.
By telling your story you can form an impactful and emotional bond with your customers and with others. In this way, you can also inspire other marketers and users towards their work.
Telling your brand story is just a way to tell others, obstacles come in everyone’s path but the person who faces them always shines in this world.
You can tell your story through blog post or infographics. Look at our blog Winners don’t do different things, they do things differently | Ranked#22 Deloitte Fast 50 2018, in which we have told our Deloitte story.
Tell this whole world about your brand story to stand out the crowded place of marketers.
10. By Refining your Marketing Strategies
In this world, nothing is static, then how your marketing strategies can be? As an eCommerce marketer, you need to keep finding new strategies and improving your old marketing strategies.
Check which marketing strategy is contributing the more and which one needs improvement.
11. Be Consistent & Loyal with your Brand
If you think creating a logo, slogan and some eCommerce marketing strategies are all your business needs. Then you are wrong here.
This all are the initial points that any business requires. But the most important thing to do in a business is to maintain the consistency and loyalty towards the brand.
To maintain business growth, it’s important to maintain consistency and loyalty towards the quality of products and services.
Maintaining consistency towards the quality of the product is the key to customer loyalty.
Know how to build customer loyalty in our blog How to Build a Successful Customer Loyalty Program in eCommerce?
The Final Words
Building a brand strategy is a way of telling your customers “what your business stands for”. In the starting phase, more investment is required but once you have established your brand name you can make more profit for your brand. If you have queries regarding how to build an eCommerce website then you should refer our blog How to build a successful eCommerce website.
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